Elevenses11 top tips for publishing on LinkedIn

Remember your audienceWho are you writing for? Consider your industry peers and potential clients and target your content accordingly.2Be authentic. Keep it professional, but human.Most importantly - be yourself. Posts that are authentic are more relatable to the public, and encourage interaction.3Focus on content that engages, informs, educates and/or entertainsPost content that is relevant and has purpose. There’s an incredible amount of noise online today so make your words count.

4Use eye catching images and impactful headlinesGive people a reason to click on your post by embedding images, YouTube videos, and Slideshare presentations. Headlines should have an intriguing hook as you only have a few seconds to grab a reader's attention. 

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Define your narrativeDecide what topics you want to write about and be known for. This will help your posts resonate more with readers and drive more interaction.1

Grab a cuppa, and take a few minutes in your working day to invest in your professional brand.

Write in a way that invites conversationBefore publishing, work with colleagues and personal connections to get feedback and different views on your content. Ask questions to encourage your readers to weigh in.

6Keep on top of hot topicsWrite posts on the issues being discussed in your industry, pop culture or the news to garner interest and discussion and be sure to add in your own opinion and relevant experience.  

7Always attribute – give credit wherever and whenever you canUse links liberally but be sure to cite sources and images - linking to a source will also help confirm the validity of your content.

8Extend your reach - leverage your personal and corporate social media channelsShare your posts with your network and talk to your social media team about posting content through your company's channels. This will drive views and engagement.

9Follow LinkedIn Channels & Publishers to gain additional insight into your industryGet fresh off the press content and tips by engaging with LinkedIn channels in Pulse. Following Influencers and other publishers in your industry will provide additional inspiration. 

10Don't wait for the perfect iterationPublishing for the first time can seem daunting, If you have a great idea, write the post and set it live - you can use feedback and comments to inspire your next post.

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