11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.
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Transcript of 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.
![Page 1: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/1.jpg)
11 Simple Things You Can Do Next Weekto Make More Money Selling SSLBob Angus, VeriSign
![Page 2: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/2.jpg)
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11 Simple Things You Can Do Next Week
• Talking about tactics
• No extra resources
• No budget requests
• Join the VeriSign Partner Program
• Visit us at Booth 9
![Page 3: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/3.jpg)
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11 Simple Things You Can Do Next Week
#1Show the VeriSign Secured Seal
![Page 4: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/4.jpg)
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Show the VeriSign Secured Seal
• Home page
• Shopping cart
• Checkout
• Log-in screens
• Privacy Policy
![Page 5: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/5.jpg)
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11 Simple Things You Can Do Next Week
#2Give your Sales Team
a Cheat Sheet
![Page 6: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/6.jpg)
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Give your Sales Team a Cheat Sheet
• Value sound bites
• Response to price objections
• Facts at their fingertips
• Customer stories
• Update regularly
![Page 7: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/7.jpg)
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Give your Sales Team a Cheat Sheet
![Page 8: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/8.jpg)
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11 Simple Things You Can Do Next Week
#3Default to 3 Year Term
![Page 9: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/9.jpg)
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Default to 3 Year Term
![Page 10: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/10.jpg)
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11 Simple Things You Can Do Next Week
#4Always Add an Upsell
![Page 11: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/11.jpg)
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Always Add an Upsell
![Page 12: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/12.jpg)
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11 Simple Things You Can Do Next Week
#5Give an Offer,
Don’t Give Away Profits
![Page 13: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/13.jpg)
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Give an Offer, Don’t Give Away Profits
• Offers that drive desired action
• Segment your customers
• First time visitors
• Infrequent buyers
• Loyal, high profit customers
![Page 14: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/14.jpg)
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11 Simple Things You Can Do Next Week
#6Use Keywords, Not Tech Terms
![Page 15: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/15.jpg)
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Use Keywords, Not Tech Terms
• SSL vs. secure sockets layer
673,000
74,000
18,100
320
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11 Simple Things You Can Do Next Week
#7SEO for Massive Traffic
![Page 17: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/17.jpg)
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SEO for Massive Traffic
• Google Keyword Tool
• URLS, titles, headlines, image tags, text links
• BOLD and italics
• Mix it up, don’t keyword stuff
![Page 18: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/18.jpg)
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SEO for Massive Traffic
![Page 19: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/19.jpg)
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11 Simple Things You Can Do Next Week
#8“Crawlability”
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“Crawlability”
• Sitemap page
• Navigation – Use text
• Feed search engines fresh content
• Customize your 404 error page
• Use 301 redirects, not 302 redirects
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11 Simple Things You Can Do Next Week
#9Never a Null Moment
![Page 22: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/22.jpg)
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Never a Null Moment
![Page 23: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/23.jpg)
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11 Simple Things You Can Do Next Week
#10Show the Green Bar
![Page 24: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/24.jpg)
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Show the Green Bar
![Page 25: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/25.jpg)
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11 Simple Things You Can Do Next Week
#11Get a Testimonial… with Metrics
![Page 26: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/26.jpg)
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Get a Testimonial… with Metrics
![Page 27: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/27.jpg)
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11 Simple Things You Can Do Next Week
BONUS #12Grab the latest guides, case studies, and sales
tools available in the VeriSign Partner Center
![Page 28: 11 Simple Things You Can Do Next Week to Make More Money Selling SSL Bob Angus, VeriSign.](https://reader036.fdocuments.in/reader036/viewer/2022062621/551c0839550346a34f8b4f9b/html5/thumbnails/28.jpg)
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Questions & Answers
• Check out our blogs: http://blogs.verisign.com• Follow me on Twitter: http://
www.twitter.com/bobangus• My VeriSign Personal Identity: http://
bobangus.pip.verisignlabs.com
Q&A