11. Newspapers

60
newspapers

description

Presentation for a class on Newspaper Industry for NC Media students.

Transcript of 11. Newspapers

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newspapers

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lesson objectives

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one Identify different types of

newspapers and their

target audiences.

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two Understand how audiences are targeted and retained by media organisations.

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three Know different codes and

conventions used by media

organisations.

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four Understand the changes in media brought by

technology.

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Newspapers and audiences

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circulation The number of copies of a

newspapers which are

sold.

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readership The number of people who

read the newspaper. This is

usually higher than

circulation.

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There are two main types of

newspapers. They are

divided into broadsheets and tabloids.

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This definition was based on

the the size of the paper they

used, with broadsheets being

much larger than tabloids.

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Only few papers use the

largest format. Most

broadsheets are now a

compact size. Nevertheless

the term has stuck.

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There are also

generalisations about who

reads each sort of paper which

are based on audience research.

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broadsheets are associated

with people in well-paid jobs

who represent an upmarket demographics.

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tabloids are associated with

less well-off readers, or a

downmarket demographics.

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broadsheets Newspapers printed in a

large format. They are

considered to be more serious in content than tabloids.

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broadsheets have higher

news content, usually

higher prices for each copy

and lower circulation figures

than tabloids.

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the times The oldest of all the dailies. It used to have the reputation of being the voice of the ruling classes.

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The daily telegraph Is the broadsheet with the

highest circulation. It is a

supporter of the Conservative Party.

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the guardian Is usually described as a

liberal or left-wing paper.

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the independent Is the newest of all the

dailies and intended to be

independent of any one

political party’s view.

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the financial times Is the only national daily to be

printed on pink paper. It

reports mainly on business and economic news.

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tabloids Newspapers with pages half

the size of broadsheets. They

are usually more highly

illustrated.

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daily express One of the first papers to feature

gossip, sports and women’s articles. It was also the first newspaper in Britain to have a

crossword.

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daily mail The only British newspaper whose female readers constitute more than 50% of its

demographic.

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daily mirror Originally aimed at the middle class reader, it was

converted into a working class newspaper to reach a

larger audience.

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daily star Its cover price has declined over the years in order to

compete with its rival the sun.

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the sun Has the largest circulation of any daily newspaper in

the united kingdom.

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newspaper language

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the language of a

newspaper is not just words that appear in them.

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It includes pictures that are

used, different font styles and sizes in text and

headings, and the layout of

the page.

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the copy Is written by journalists

called reporters. They need

to get across the maximum

amount of information in the

shortest possible time.

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the pictures Photographs play an

important part in the whole

look of a newspaper, especially the front page.

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captions The caption that goes with a

photograph is also

important because it can

anchor the meaning.

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captions They try to push the reader towards one angle by

providing an interpretation for them.

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headlines It is the headline that will

draw the reader to

purchase the newspaper.

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layout When all the copy is written

and all photographs have been

chosen, the final layout of the

front cover can then be decided.

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the news selection process

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Every story and item of news you read in a paper or on a

website, hear on the radio or

see on television, has a

source.

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In an age of 24-hour rolling news, it is easy to imagine

that all news journalists rush around the globe, chasing

action-packed stories.

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Most journalists, particularly

those working on local newspapers, will spend their

time researching news stories from behind their desk.

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journalists get their

stories from a variety of

sources:

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news agencies such as the press association or reuters which supply news from all over the world.

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reporters the bbc has the biggest

range of reporters based

all over the globe.

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reporters The smaller the

organisation, the fewer

reporters there are to cover

events.

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from each other Foreign television, the national press and radio all

provide stories.

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freelance journalists may approach A newspaper with a story, or may be

commissioned to research

one.

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processed news This is gathered from items

such as press releases, police and local authorities.

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With so many sources of news, there are far more

stories that can be included

in the papers.

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newspaper editors select

the news by considering

which audience a news

story will appeal to.