11 december 2012 teaching professional discourse
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Transcript of 11 december 2012 teaching professional discourse
Understanding and TeachingProfessional Communication
Gabrielle Jones
Language and Culture Symposium Ulm University, University of Stuttgart, German University of Cairo11 December 2012
• O’Connor Language and Communication for Business – Ulm
• Teacher training, materials development, client support
• MA TESOL and Applied Linguistics
Presentation outline
1. Influence on business language
2. Scope of professional communication
3. Professional communication and culture
4. Addressing change
Language Change in Business
New markets
1.BRIC economies
2.Deregulation and internationalisation
• Finance and commodities1.Labour
Language Change in Business
Social Media1.Internet-based communication2.Relationship-building ethos3.Markets as ‘conversations’
• 130 - million blogs• 8% - businesses• 52% - new customers
http://www.cluetrain.com/book/markets.htmlhttp://technorati.com/blogs/directory/
Language Change in BusinessProfessional Ideology
1.‘New work place order’ – Democratisation of discourse,
Geis, Brown and Wolfe, 1990
2.Conversational discourse in professional setting
3.Recruitment 90% of 500 90% of 500 US companies: ‘Professional communication skills vital’ Nunan, D. 2005
1. Main channel for completing tasks
2. Frontstage or backstage
3. Transactional or relational
4. Downward Upward Lateral
Professional communication
Professional Communication Genres
Written•Emails•Blogs•Proposals•Reports•Text messages•Newsletters•Orders
Spoken•Meetings•Presentations•Appraisals•Customer service interactions•Negotiations•Complaints
Influencing factors - workplace culture• Nationality• Gender• Power• Uncertainty• Politeness• Age and seniority• Company tradition
•Influences behaviour•Shapes communication•Confusing to outsider
Business English
• Areas of business
• Fixed situations
• Rigorously divided levels
• Based on knowledge of business
• Generic materials
Professional Communciation
• Business skills
• Learner-specific
• Multi-level approach
• Based on language knowledge
• Authentic materials
Changes in teaching
1. Knowledge – business, genre, culture
2. Vocabulary
toxic assets – web traffic - sustainabilitytoxic assets – web traffic - sustainability
3. Different Englishes
4. Methodology: skills based approach
5. Technology
6. Working lives
Addressing change
Professional Professional
CommunicationCommunication
==
Language and CultureLanguage and Culture
Challenge and ChangeChallenge and Change
• Bargiala-Chiappini, F. and Nickerson, C. (1999) Business writing as social action. In Bargiala-Chiappini, F. and Nickerson, C.(Eds), Writing Business: Genres, Media and Discourses. London:Longman, 1-32.
• Geis, F., Brown, V., and Wolfe, C. (1990). Legitimizing the leader: endorsement by male versus female authority figures. Journal of Applied Psychology, 20.12: 943-70
• Levine, R., Locke, C., Searle, D., and Weinberger, D. (2000). The Cluetrain Manifesto – the end of business as usual. New York: Basic Books
• Nunan, D. (2005)The Evolution of Technology and the Value of Online English Language Learning, http://www.globalenglish.com/m/dl/whitepapers/PrinciplesWhitepaper.pdf
• Schnurr, S. (2012). Exploring Professional Communication, Language in Action. London: Routledge