10THINGS TO DO - AméricaEconomía · 2015-07-07 · if your SALES DECK looks more like a DOCUMENT...
Transcript of 10THINGS TO DO - AméricaEconomía · 2015-07-07 · if your SALES DECK looks more like a DOCUMENT...
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10THINGS
before sending yourTO DO
SALES DECKto a potential client
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Whether your
SALES DECK…
looks more like aDOCUMENT
or like a classyPRESENTATION
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IF YOU ARE LIKE
MOSTPEOPLE
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YOU ARE USING YOUR
SALESfor your
PITCH DECK
and…SALES MEETINGS
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SAME DECK…and the
TO POTENTIAL CLIENTSTO EMAIL
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HARMTHAN GOOD
AND THAT IS DOING MORE
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if your
SALES DECKlooks more like a
DOCUMENT
first of all, make it look like a
PRESENTATION
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but if your
SALES DECKalready looks like a
PRESENTATIONthen here are
3 REASONSWHY EMAILING IT IS A REALLY BAD IDEA
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1 YOUR DECK WOULD GET SHAREDwith others who have never heard your pitch
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2 YOU ARE NOT GOING TO BE AROUNDto explain things and answer queries
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3 YOUR DECK HAS DIVIDED ATTENTIONwith so many things ready to distract
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10THINGSso finally here are
to your email decksto ensure they are doing a lot of good and no harm
TO DO
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OBJECTIVErethink your
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• You Can’t Close The Deal With It • If Sending Before Meeting, Make It A Teaser To Get The Meeting • If Sending Post Meeting, Use It To Push The Deal Forward
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everything elseREMOVE
• Remove Everything That Is Not In Sync With The Defined Objective
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ENGAGINGMAKE IT
• With No Committed Time Slot, It Really Needs To Be Engaging • Consider Adding Images, Icons & Examples
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per slideONE IDEA
• Don’t Fret About The Number Of Slides. • Long Yet Engaging & Simple, Wins Over Short Yet Complicated
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HELP TEXTadd some
• This Sentence Is A Help Text. Use It Sparingly, Though.
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TITLE SLIDEMAKE AN ENTICING
• Come Up With A Title That Creates Interest In The Viewer • Use Large Font Size To Ensure Readability From Attachment
Preview • This Deck’s Title Is A Good Example
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CALL TO ACTIONhave a clear
• Do You Want Them To Visit A Web Page To Learn More • Or Is There A Case Study You Want Them To Download • Have It Only If It Serves The Objective
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SELF SUFFICIENTensure it to be
• Make Sure That Your Deck Doesn’t Require Any Additional Information or Background, Beyond The Obvious, To Be Relevant
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the fileRENAME
• Don’t Name It Something Like “Sales Deck” • Think About How The Other Person Would Search For The File,
Once Downloaded, On His Computer • E.g. “ABC Ltd.’s Sales Presentation for XYZ Ltd.” OR “How Does ABC
Ltd. Fix Recruitment Issues” • And Of-course, Only Send A PDF Version (Or Similar)
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HYPERLINKupload and share
• Sharing A Hyperlink Has Many Benefits Over Sending It As An Attachment. Such As, Tracking User Behaviour, No Heavy Files To Download.
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