10th Meeting of Mediterranean Network Regulatory Authorities

02-03 October 2008

PRESENTATION ON MEDIA LITERACY

WHITIN MEDITERRANEAN CONTEXTBY

TURKİSH RADIO AND TELEVISION SUPREME COUNCIL (RTÜK)

What is Media Study, Media Education and Media Literacy?

Media teachers today use the terms "media education," "media study," and "media literacy" almostinterchangeably.

Definition of Media Education by UNESCO

By media education, we mean the study, the teaching and learning process of the modern means of communication and expression considered as part of a specific and autonomous field of knowledge within the pedagogical theory and experience… »

1973, International Council for Cinema and Television (ICCT)

Definition by the European Commission

Media literacy (is) the ability to access, analyse and evaluate the power of images, sounds and messages which we are now being confronted with on a daily basis and are an important part of our contemporary culture as well as to communicate  competently in media available on a personal basis.

10/2006

Media Literacy Definition by the Council of Europe (CoE)

“the competent use of tools providing access to information, the development of critical analysis of content and the appropriation of communication skills to foster citizenship and creativity, and training initiatives for children and their educators in order for them to use information and communication technologies and services in a positive and responsible manner” (*)

(*) Recommendation Rec(2006)12 of the Committee of Ministers to Member States on empowering children in the new information and communications environment 27 September 2006

Media Literacy Definition by Supreme Council

Media literacy (is) the ability to access, analyse, evaluate and transmit the messages in the printed and non printed format (tv, video, cinema, advertisement, internet ) which present big variety.

The Correlation Between Media Education and Media Literacy

Media education and media literacy are linked in educational process. Media education is a process and media literacy is the final purpose of media education.

Media Literacy in the World Since 30 years media literacy

is being discussed throughout the world

The media literacy education has taken place in the USA during the 70’s. In Europe media literacy education has expanded during the 80’s.

Media Literacy in the World In the developed countries media literacy

is being thought as a lesson in the schools and has been introduced into the curriculum as an integral part of the program (USA, UK, France) or in some country like Canada media literacy notion is given through several lessons.

The content of the lesson is based on practice and it promotes the students’ ability of critical and creative thinking, and render them active in a participatory way.

Audio-visual Media in Turkey ● Television : 23 national, 16 regional, 7 public, 212

local● Radio : 35 national, 99 regional, 948 local● Satellite : 102 tv, 50 radio channels● Cable : 70 tv channels● Digital : 2 digital platforms

In total presently together with cable and satellite there are approximately 1300 broadcasters in Turkey.

At present there are 2 digital platforms operating in Turkey. They give numerous channel packages, movie channels, pay-per-view channels, interactive services.

Some Research Results by RTÜK

Recent researches show that adults

watch 5 hours, young viewers 3.5 hours tv per day.

In other words, children spent approx. 1500 hours watching TV (900 hours in school) yearly.

82 % of the children decide themselves what to watch and how long to watch TV programs

The Importance of Media Literacy in Turkey

It insures a larger control of harmful content.

Understanding and evaluating by the public, particularly children and young people, the distinction between real world and virtual world created by the media and analyzing the messages.

The more literate citizens are the less affected ones by the media

The General Purpose of Media Literacy Project

in the short term;is to help people access, understand and create all forms of media

in the long term;is to help produce informed consumers and active citizens in democratic society

Targeted Society by the Project

providing awareness raising in society, providing literate individuals with the

ability of understanding and analyzing media messages accurately,

providing sensible society for their environments,

providing awareness for individuals for public issues,

providing individuals equipped with the knowledge who can criticize the media.

4 Main Actors of the Project

Children, youngsters (students) Parents Media Literacy Teachers Media Professionals

Some Demographic Figures about children, youngster,

student Turkish population is 70.586.256 in 2007. Children and youngster between 0-19

years old are 26 million. Approximately 14 million children are in

the primary schools. Media literacy lesson is given to the 12 -15

years old secondary school children of which RTÜK gives utmost importance.

RTÜK has initiated the examination to the experts and educators views regarding the negative effects of mass media upon children and youngsters and the occurrence of violent acts in schools.

Parents and adults Research has shown that parents and adults can

prevent children from experiencing unwanted effects of TV by talking with youngsters.

17 million of total population is over 35 years old Education level of this group:

70 % (12 million around) graduated from primary schools,

9 % (1.5 million around) graduated from secondary schools,

11 % (2 million around) graduated from high schools,

10 % (1.7 million around) graduated from universities.

Media Literacy Teachers

Total numbers of Media Literacy Education teachers in Turkey is 12.153

Branches of Media Literacy Teachers: social science teachers, (6.111) Turkish Literacy teachers (2.730) Class-room teachers (1.153) Teachers from different branches (2.159)

Media Professionals

RTÜK attaches utmost importance to the education of media professionals, For this purpose, RTÜK is envisaging to organize education courses for this group, RTÜK reminds media professionals their responsibility in different arena.

The Process of media literacy in Turkey

After the examination of the experts and educators views regarding the negative effects of mass media upon children and youngsters, RTÜK together with the Ministry of National Education have recommended the insertion of media literacylessons into schools program within the context of “Prevention of Violence Platform” composed of the representative of public institutions, NGOs and universities.

The Process of media literacy in Turkey

This recommendation has been largely accepted and has been put in the reports of Media Sub-Committee as well as in the Action Plan.

Supreme Council has examined the results of research programs in the various countries

In 2006 RTÜK has developed research program on “the habit of watching TV by primary school students”

The Process of media literacy in Turkey

On October 21, 2004 an exchange of views took place in “The International Media Literacy” Panel convened by RTÜK, Ministry of National Education and Council of Europe in Ankara as an introductory event.

By this event teachers, lecturers from universities and other stakeholders of media literacy such as relevant NGO’s have come together and discussed the issue.

The Process of media literacy in Turkey

After that, a Commission has been set up composed ofthe representatives of experts of RTÜK and academicians from Ankara, Gazi and Selçuk Universities. At the end of this Commission work “Media Literacy Lesson Program and Teacher’s Guidance” have been prepared.

Later on, “a Protocol of cooperation on the introduction of Media Literacy lesson in the schools” has been signedbetween RTÜK and Ministry of National Education. In this protocol the responsibilities and functions of these two organizations have been underlined.

Practices of Media Literacy in Turkey

Initiated by Radio and Television Supreme Council, Regulatory Authority in Broadcasting Sector together with the Ministry of National Education in the Academic Year of 2006-2007,

Started as a pilot project in 5 secondary schools in different 5 provinces of Turkey,

At the beginning only 7th class students, Enlarged whole country in the Academic Year

of 2008-2009 in secondary schools in 6-7 and 8th classes as a selective lesson.

Media Literacy Lesson in the Academic Year of 2007-2008 and

2008-2009 2007- 2008 6. class 153,103 students7. class 163.657 students8. class 71.371 students, totally 388.131 students

selected media literacy lessons103 teachers educated in- house program of

teachers’ education.RTÜK prepared an “introduction film for media

literacy”

2008 – 20091.5 million students will select media literacy lesson in 34.000 schools.

The content of the Media Literacy lesson

Introduction of Communication (communication, comm. process and means of comm.)

Mass media (relations between communication and mass media)

Media (media functions, economic aspect of media, media and ethic, concept of media literacy, purpose and importance)

Television (TV broadcasting in Turkey, type of TV programs) Family, children and television (habit of tv watching, harmful

effect of TV programs, analyze of TV programs, smart sign system)

Radio (harmful effect of radio programs, types of radio programs, analyze radio programs)

Newspaper and Magazine (principal concept related newspaper, news, photograph importance comparisons, prepare newspaper, magazine types and functions)

Internet (functions and nature of internet, issues to be careful when using internet )

Students’ Benefits from Media Literacy Education

Values Respect to privacy, Esthetical Sensitivity, Honesty, Ethical rules loyalty, Respect for differences, Sensitivity for cultural heritage, Family loyalty, Approaching to Science, Solidarity.

Students’ Benefit by Media Literacy Education

Fundamental Skills Observation, Research, Creative thinking, Critical thinking, Communication, Using information technologies, Taking initiative, Using mother tongue efficiently, Social and cultural participation.

Other Projects Complementary to Media Literacy

Smart Signs (Symbol System), Ethical Standards, RTÜK Child Web Site www.rtukcocuk.org.tr

including traditional children games as well,

Media Literacy Web Portal for Adults, Students, Media Literacy Teachers and Media Professionals,

Guidelines for Children on Internet Safety and Security,

RTÜK Call Centre, Audience Agent in Broadcasting Channels,

What can be done for Media Literacy within the

Mediterranean Context There is need for international and Mediterranean

cooperation and exchange of views in order to obtain success in the M. L.

A web may be established for this purpose Countries should proceed the research

individually or together and share its results amongst them,

Due to the transnational nature of broadcasting (message) common understanding, method, tools and common efforts should be developed.

Thank you for your attention