Communication Skills 108 MAN ID: 6710233

Introduction and Company Background

● Communication is the highest regarded but underrated skill

● Nokia has evolved into a multimedia company

● Nokia’s values are: Respect, Achievement, Renewal and Challenge

(Harvard Business Review, 2013), (Nokia, 2015)

Core Communication Principles

● Communication can be in written, verbal and nonverbal forms

● Shared communication benefits organisations and stakeholders

● Deliver ideas and achieve the outcome you want

● Emotional Intelligence - harnesses the energy of staff

● The importance of feedback from internal and external stakeholders

K Keep K Keep

I It I It

S Short L Large

S Sweet L Legible(Nick Fitzherbert, nd), (UWM Education, nd), (Coventry 1:4, 2016), (Business Balls, 2016), (Simply Communicate, 2012), (Harvard Business Review, 2011)

Methods and Tools of Communication

● BlogHub● Live meetings● SocialCast● Instant messenger● Noise● Groupthink● Grapevine

(Simply Communicate, 2012), (VMWare, 2013), (Coventry 1:3, 2016)

Adjusting the Message to suit the Audience

● Know your audience● What is your message● Choose the correct format for

delivery● Tone, body language ● General non verbal messages

(Coventry 2:1, 2016), ( Coventry 1:1, 2016), (University of Twente, 2010), (Business Communication, 2015)

Company Culture and Communication

● Workplace cultures are: values, traditions and beliefs

● Failing to gain feedback on products and company performance

● Pyramidal v Lateral● Overestimated loyalty to

brand

Material Designer Graphic DesignerErgonomic Design Code Design

Head of Research

Software ResearchProduct Research

Pyramidal Communications

Lateral Communications

Staff StaffStaff Staff

Project Manager

(Nokia, 2015), (Nokia, nd), (Coventry 2:1, 2016) (Boundless, nd)

Adapted by Sam Pole, 2016

Adapted by Sam Pole, 2016

Conclusion and Recommendations

Organisations share a common goal:

1. Communication is good2. Practical and operational

goals are met in efficient and effective manner

3. Get the communication right the first time and every time

References

Boundless, nd. Noise as a barrier to communication. [online] Available at: <https://www.boundless.com/management/textbooks/boundless-management-

textbook/communication-11/barriers-to-effective-communication-84/noise-as-a-barrier-to-communication-405-1507/> [Accessed 18 July 2016]

Business Balls, 2016. Emotional Intelligence (EI). [online] Available at: <http://www.businessballs.com/eq.htm> [Accessed 14 July 2016]

Business Communication, 2015. What is grapevine communication? Types of grapevine. [online] Available at: <http://bizcommunicationcoach.com/what-is-grapevine-

communication-types-of-grapevine/> [Accessed 20 July 2016]

Coventry 1:3, 2016 Communication codes and meaning

Coventry 1:4, 2016. Using Emotional Intelligence in the Workplace

Coventry 2:1, 2016. The importance of clear communication

Harvard Business Review, 2011.The real cause of Nokia’s crisis. [online] Available at: <https://hbr.org/2011/02/the-real-cause-of-nokias-crisi.html> [Accessed 20 July

2016]

Harvard Business Review, 2013. How poor leaders become good leaders. [online] Available at: <https://hbr.org/2013/02/how-poor-leaders-become-good-l> [Accessed 13

July 2016]

Nick Fitzherbert, nd. The rules of magic - applied to business communication. [online] Available at: <http://www.fitzherbert.co.uk/> [Accessed 20 July 2016]

Nokia, 2015. Our story. [online] Available at: <http://company.nokia.com/en/about-us/our-company/our-story> [Accessed 20 July 2016]

Nokia, nd. Contact Nokia. [online] Available at: <http://company.nokia.com/en/contact> [Acessed 19 July 2016]

Simply Communicate, 2012. Nokia’s internal communication driven by social media. [online] Available at: <https://www.simply-communicate.com/case-

studies/company-profile/nokia%E2%80%99s-internal-communication-driven-social-media> [Accessed 14 July 2016].

UWM, nd. Principles of communication. [online] Available at: <https://www4.uwm.edu/cuts/bench/commun.htm> [Accessed 20 July 2016]

VMWare, 2013. SocialCast. [pdf] [online] Available at: <http://www.socialcast.com/files/solution-guide-executives.pdf> [Accessed 20 July 2016]