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GM / PACE Human Machine Interface (HMI) Interaction Project

Partnering with Academia for Success

November, 2008

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GM / PACE Human Machine Interface (HMI) Interaction Project

• Global PACE Design Institutions to participate in designing a HMI concept for a small luxury vehicle that will alter the image of Cadillac for the year 2013. Concepts will focus on total user and vehicle experience.

Team may include the following disciplines: (Product designer, Visualization designer, Graphic designer, Ergonomist, Engineer)

Participants would be responsible for: Human Machine Interface (HMI) research Brand/Product/Customer research Advanced technology research Persona development Sketches Vehicle Environment

• Project timeline: November 2008 – April 2009– Minimum 5 interfaces with GM Management Team

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GM / PACE Human Machine Interface (HMI) Project Overview

• 10 Committed PACE institutions Howard I.T.E.S.M. Monterrey BYU NID University of Cincinnati CCS MSU Art Center Monash Hongik University

Maximum 2 teams per school

Timeline: HMI project kickoff Nov 6, 2008 3:30pm-4:30pm

GM Steering Team available twice per month Nov.-Apr

Final Concept Reviews April 16th & April 23rd 2009

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Human Machine Interface (HMI) Interaction Definition

Human Machine Interface (HMI) Definition User interaction with all points of contact, physical or cognitive,

inside and outside a vehicle Understanding of information management Combination of visual and physical controls Full sensory experience

Research and Persona Development Identify target customers Understand user behaviors and goals Develop (3) “personas” around common goals and behaviors Create “day in the life” case study of your selected personas that

describes typical interfaces and scenarios

Develop a HMI concept based on the personas you have researched Demonstrate how your concept meets user goals

Minimum flash animation

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• GM will provide:– Defined times for interaction with University Team– Individual and Team Mentorship for all disciplines– Steering Committee for Team Interaction:

• Stuart Norris, Design Manager, HMI• Karyn Leland-Najjar, Design Manager, Visualization• Kathy Englehart, Digital Process and Training• Donna Burrows, Studio Design Engineering• Sheryl Garrett, Manager, Creative Resources

General Motors Deliverables:

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4/16/09 4/23/09

11/6/083:30pm-4:30pm est

Final Concept Review to GM Global

Leadership Team

GM / PACE Human Machine Interface (HMI) Interaction Project

1/22/092/5/09

2/19/093/5/09

Kick-off

Timeline:

1st Event : Research Review Deliverables

2nd Event: Concept Proposal Deliverables

3rd Event : 1st Check In Review Deliverables

4A Event: 2nd Check In Review Deliverables

4B Event: 3rd Check In Review Deliverables

5th Event: Final Concept Review

• Commitment (Institutions) = Dates students will interface with Design Center Steering Team

and date of final deliverable review for Leadership and materials to Design Center Steering

Team 2 days in advance of review

12/18/081/8/09

11/20/0812/4/08

3/19/094/2/09

Event #1 - Research Review Deliverables

• Customer Profile– Identify your three “personas”– Sociographic background– A “day in the life” scenarios

• Identify key behaviors and user needs

• Benchmarking• Automotive Trends• Consumer Electronic Trends• You Tube User Interface

• Brand Research– Mood board generation– Identify trends within the boards

Event #2 – Concept Proposal Deliverables

• Visual Concepts – Big Picture– Show display and control ideas– Identify key components

• E.g. key fob, cluster, center stack and shifter– Identify key information to be displayed based on vehicle

concept

• Use case scenarios – Identify typical interactive scenarios

• Common interactions across different modes

Event #3 – 1st Check-In Review Deliverables

• Three Concepts– 2D format

• Linked to mood boards• Visual style established for each of the three concepts

– Simple animations that expand upon 2D graphics

• GM Team direction provided to student(s) for final single theme

Event #4A – 2nd Check-in Review Deliverables

• Refined execution of single theme– 2D presentation that establishes graphic style– Storyboards that describe animation for final presentation– Several small animations to illustrate some critical concepts

• GM leadership to confirm direction for final presentation

(GM to present examples of work for Event #5)

Event #4B – 3rd Check-in Review Deliverables (if needed)

• A third check-in review will be available if institutions feel the need to meet with Design Center Steering Team again.

Event #5 – Final Concept Review

• To GM Leadership Team

– “Fully Fandangoed”

Recognition Awards

– Best Concept – 1st and 2nd Place

– Most Innovative – 1st and 2nd Place

– Best Ergonomic Research – 1st and 2nd Place

– Best Design – 1st and 2nd Place

– Best Research – 1st and 2nd Place

– Best Animation – 1st and 2nd Place

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