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1020Placecast ColumbiaPreso Final.ppt · Microsoft PowerPoint -...
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1020, Inc.
Transcript of 1020Placecast ColumbiaPreso Final.ppt · Microsoft PowerPoint -...
![Page 1: 1020Placecast ColumbiaPreso Final.ppt · Microsoft PowerPoint - 1020Placecast_ColumbiaPreso_Final.ppt [Compatibility Mode] Author: blair.swedeen Created Date: 7/13/2008 1:41:45 PM](https://reader033.fdocuments.in/reader033/viewer/2022042218/5ec48d0c03c61d77223a32e1/html5/thumbnails/1.jpg)
1020, Inc.
![Page 2: 1020Placecast ColumbiaPreso Final.ppt · Microsoft PowerPoint - 1020Placecast_ColumbiaPreso_Final.ppt [Compatibility Mode] Author: blair.swedeen Created Date: 7/13/2008 1:41:45 PM](https://reader033.fdocuments.in/reader033/viewer/2022042218/5ec48d0c03c61d77223a32e1/html5/thumbnails/2.jpg)
FIND advertisers’ audiences
MESSAGE to them
So, what do we do?
MESSAGE to them
MEASURE effectiveness
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What is Geo-functional media?
WEBWIFI MOBILE
TravelEvents
Real Estate
AirportsHotels
GPS ApplicationsMobile Web
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Placement Creative
Targeting Mobile Professionals
Audience
Wi-Fi Travel Media
Relevant MessageMobile Professional
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CreativeAudience
Targeting High Net Worth
Placement
Relevant MessageHigh Net Worth Real Estate MediaGPS Application
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MEASURE MANAGE REPORT
In Real Time
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Advertiser Transportation Service Software Provider Retail Store
Target Audience
Mobile Professional Mobile Professional Women, 18-24, HHI $50k+
Objectives Increase considerations and bookings
Drive consumers to product specific microsite
Create awarenessof store grand opening
Channel Placecast Mobile Professional
Placecast Mobile Professional
Households within 10-mile radius of storeProfessional Professional 10-mile radius of store
Placecast
Geo-targets
New York & Northeast Corridor
5 (NY, Chicago, Atlanta, Detroit, Minneapolis)
Antioch, CA
Placecast
Ad type
300x250 standard asset 5 videos, 300x250 300x250 PlaceAd with countdown, address, proximity
Result Average of 1% CTR, 7 mos Average 2-4% CTRReal-time optimization of 5 videos by placement
Best performer in client’s media buy
![Page 8: 1020Placecast ColumbiaPreso Final.ppt · Microsoft PowerPoint - 1020Placecast_ColumbiaPreso_Final.ppt [Compatibility Mode] Author: blair.swedeen Created Date: 7/13/2008 1:41:45 PM](https://reader033.fdocuments.in/reader033/viewer/2022042218/5ec48d0c03c61d77223a32e1/html5/thumbnails/8.jpg)
Placecast Clients
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Thank You.___________________________________________
For more information, please contact:
Blair Swedeen
VP, Market Development
1.415.501.9757
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