Digital Revenue Innovation in Scholarly PublishingExpanding industry-related revenue opportunities in the digital arena

Amy Clarke Luchsinger, Director of Corporate SalesDigital Innovation with Society Partners

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Oxford University Press (OUP)Introduction

• Founded in 1478• Part of Oxford University and a non-

profit organization• Largest university press in the world:

larger than all other US and UK university presses combined

• We have a presence in 51 countries• We employ 6,000 people worldwide –

the majority outside the UK and US• We publish approximately 270

journals, 150 of which are Society owned, and 7,000 new titles each year

John Fell

JournalsOver 270 journals representing a wide range of disciplines

• Medicine• Law• Economics• Biology• Education• Technology• Music• Mathematics• Religion• Philosophy• Social Science• Public Health• History

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OUP’s Digital Approach

• Societies remain conservative in regard to digital revenue-generating products

• Significant time and effort is spent on building the digital knowledge required for approval

• Society gets the final say on what type and location of advertising and/or sponsorship

• Every Society is different and we must be flexible in order to meet their needs

• Customized Digital Roadmap

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OUP’s Digital Product Suite

• Banner Advertising– Leaderboard, Skyscraper,

Rectangular Box, Mid-Page Units– Homepages, Search Results,

Abstracts, Article Level• Online Sponsorships

– Collections, Quick Polls, Most Viewed/Downloaded

• Microsites• Apps (in development)

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Ads on Abstract Pages

• Added 4 new advertisers

• Available impressions increased by 200%

• No negative feedback from users

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Ads on abstract pages

Ads at the Article Level

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Ads appear on full text content

• Revenues increased 30% in first 6 months

• No negative user feedback

• Random serving meets society and

advertiser needs

What’s Next?

• Ongoing Society education• Expansion beyond medicine• Cross-journal buys• Contextual and behavioral targeting• Books & Journal content combinations

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Questions?

Thank you!

Amy Clarke LuchsingerAmy.luchsinger@oup.com

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