10.11.11 acct meeting
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Transcript of 10.11.11 acct meeting
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Disruptive Innovation:
A Different Way to View Higher Education Change
ACCTSymposium on Student Success
Generating A Policy Agenda October 11, 2011
Louis SoaresDirector - Postsecondary Education Program
Center for American Progress
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What Students/Society Want from College?
Content
Skills
Socialization
Credentials
Do these deliverables need to be done in the same place at the same time?
Or Can they be unbundled?
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Unbundling College: Service By Service
Instruction delivery
learning content publishing and library services
career and educational management services
tutoring/mentoring and test-prep services
academic and technical standards
assessment, and certification services
learning management
enterprise platform services
quality assurance services
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Disruptive Innovation Process
Non-consumption
Functionality
Reliability
Simplicity
Cost Reduction
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Process Of Disruptive Innovation
Sophisticated customers not
interested
New Customers, less complex
needs, expectations
Move up market without replicating
cost structure
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Enablers of Disruptive Innovation
Technology Enabler
Business Model
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Technology Enabler – Online Education
2003 – 10 %
2014 – 50 %
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2009 37% of all courses
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Business Models – How Value is Delivered
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Three Basic Type of Business Models Solution Shops
• diagnose and solve unstructured problems
• consulting firms, advertising agencies, hospital diagnoses
• Deliver value through people they employ
• Revenue - fee for service
• Research in Universities
Value Adding Process businesses
• organize inputs that are incomplete and turn them into outputs of higher value
• Manufacturing, restaurants, retailing
• Revenue – outputs of their work
• Most Teaching in K12 and Universities
Facilitated user networks
• Enterprise in which participants exchange things with each other
• Mutual insurance companies, telecommunications
• Fee for membership, fee for use
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Historical Business Models
Knowledge Creation (research)
Knowledge Proliferation (teaching)
Preparation for Life and Careers
Disruptive Innovation
Online Education
Focused on teaching and learning
Highly structured delivery
Learning Analytics
Target on prep for careers
Competency-based
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Policy Makers Should Eliminate barriers that block disruptive innovations and partner with the
innovators to provide better educational opportunities
Remove barriers that judge institutions based on their inputs such as seat
time, credit hours, and student faculty ratios
Not focus on degree attainment as the sole measure of success
Fund higher education with aim of increasing quality and decreasing cost
Recognize the continued importance of research institutions
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Existing Institutions
Apply the correct business model for the task
Drive the disruptive innovation
Develop a strategy of focus
Frame online learning as a sustaining innovation
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Thank You!
Questions?
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Disruption Across Industries
Industry Technology Disruptor Incumbent
Financial Services Web-based financial
transactions
Charles Schwab Merrill Lynch
Travel Web-based booking Expedia, Kayak Travel Agents
Telecommunications Cell phones Sprint, Nokia ATT, Ma Bell
Newspapers Web-enabled
markets
Craigslist, Google Most newspapers
(except NY Times)
Higher Education ? ? ?
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Disruptive Innovation is the Process by which
A Sector That …….
with complicated products services…
that were expensive and inaccessible….
And served only a limited few sophisticated customers……
Is transformed into one which…
Offers products and services
that…
Are simple, affordable and
convenient serving….
Many…no matter their wealth and
expertise
How?
Redefines quality in a simple often disparaged application
Slowly improves taking for market share by taking on complicated problems
Without replicating cost structure