101 Ways To Boost Your Internet Sales
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Transcript of 101 Ways To Boost Your Internet Sales
101 Ways To Jump Start Your Internet Business
“A lesson for Newbies and Veterans”
1
Change your signature file to look like it has come from your mobile phone
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Build a FaceBook profile for you and a Fan Page for the dealership
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Create a monthly email newsletter
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Follow up with leads with a personalized video
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Set Up Google Analytics for your website
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Set Up a Twitter account
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Twellow Directory
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Set up a Dealership Blog
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Pre T.O. Internet Customers
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Create Special Offer Landing Pages
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Create FaceBook Ad
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Place a Watermark Logo with Phone number on all pictures you upload to the web
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Set up a Google Adwords account
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Document your entire Internet sales process to find holes and improve it
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Set up and complete your dealership’s Google Business Listing
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Rethink your first email to incorporate the three choice strategy
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Change your initial shopper greeting to use the reframing technique
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Update your website specials page every week at the very least
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Create a webpage for vehicles under 15K
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Set up a YouTube Channel for the dealership
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Create a smart phone application
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Start using Reputation Management
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Set up a http://www.bit.ly account for tracking how many clicks
you get on links you share socially
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http://www.5minutesite.com/local_keywords.php
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http://www.clixtrac.com
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Create and use a video autoresponder to get the shopper’s attention and to stand out
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Make voicemail your secret selling weapon
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Take pictures and videos of every sold customer and use them everywhere
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Set two objectives for every phone call a primary and secondary reason
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http://www.wordtracker.com
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http://www.SEOMOZ.org
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What Does Master of the Moment Mean? This idea came from one basic marketing principle: People buy
when THEY are ready to buy, not when you are ready to sell.
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http://www.google.com/sktool/#
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Read the book entitled “Influence” by Robert B. Cialdini
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http://www.clicktail.com
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http://www.fiverr.com
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Write short articles for SEO benefits
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http://spyfu.com
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http://zipskinny.com/
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http://www.surveymonkey.com/
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Switch your offer from new to pre-owned after 30 days
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Upload all videos to YouTube for SEO
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Using eBay correctly
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Craigslist
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Flip Video HD camera
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27 emails means 7 will be read
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Ensure your subject line contains zero spam filter keywords. Look it up on Google
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Add your Reputation Management to high touch points with the shopper
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Create Vehicle brochures on Slideshare.net
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Keep your emails short people hate to read
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Write your top 10 Objections. Now write your responses to each one
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Spend 1 hour per week on the Automotive Training Forums
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Set up Google Alerts
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Use Split testing on your website for continuous improvement
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Develop an Internet Selling Package. It establishes your unique USP
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Take your community involvement to a new Social Media level
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Stay consistent in every program you implement
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Measure every program. If you can’t measure it you can’t manage it
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Leverage referral business
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Practice Listening
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Call 180 day old leads like they are fresh
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Master your sales presentation
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People buy emotionally
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Connect on Linkedin
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Make shoppers remember you by doing the little things
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Master your vehicle presentation
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Make your CRM work for you
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Create power hours for phone calls during the day to break up the monotony
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Exceed your shopper’s expectations
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Plan your day then work the plan
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THIS IS NOT HOW TO TYPE OR FORMAT YOUR EMAIL MESSAGES TO SHOPPERS
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If you plan to last in this business take a day off now and again. Recharging your batteries is
the only way you will survive
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Leverage the phone/email combo to improve Internet lead response
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Always be recruiting new staff
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Get more social media interaction by asking questions
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Create a lead bucket system for follow up
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Use Twitter to share cool content
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Stop copying your competition
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Learn to manage your time efficiently
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Some will, some won’t, so what
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Ask for the sale at least 3 times
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Orphaned lease renewal is a great place to generate more business
for yourself and the dealership
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Add a reason to make your video go viral
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Always be reducing leakage in your sales funnel
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http://www.batchgeo.com
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Learn to stand out
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http://www.jingproject.com
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http://www.screencast.com
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Get your blog listed in available directories
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http://www.involver.com/
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Read “E-Myth”By Michael Gerber
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Slow down your processes
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Send a hand written “Thank You” to every person you sell
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Pour coffee and hand out donuts
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Choice your words wisely
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Master closing techniques
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Old age inventory email campaign
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http://analyticsvisualizations.appspot.com/juicekit/AnalyticsVisualization.html
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Live Chat
100
Have fun
101
In an beginners mind there are many possibilities in the experts mind there are
few always maintain a beginners mind
The End
Todd Smith321-441-7700