101 viral marketing tips for Startups by WiseStamp
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17-Oct-2014 -
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http://www.wisestamp.com Startup lecture in Forum MIT - 101
Transcript of 101 viral marketing tips for Startups by WiseStamp
What makes something viral?
Is it pure luck? or…
is there a viral formula?
WiseStamp - Email Apps Platform
2 Million installs - 1.5 Million installs in the past year Partnerships with StumbleUpon, Digg, WWF etc...
WiseStamp - Email Apps Platform
• The viral ingredients and principles
• Best practices & WiseStamp implementation
In our talk
“Luck is what happens when preparation meets opportunity.”
Lucius Annaeus Seneca
The fundamental elements of virality
1. A Good Story
2. “Sharability”
3. Amplifiers
4. Motivators
5. Medium / Platform
A good Story
Wow effect - “ I must tell my friends …”
A good Story
Help your users to tell your story…
“Sharability”
“The potential to be shared
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
“Sharability” - demo
Amplifiers
Services that spread your message (one to many)
Amplifiers – “live” demo
Click the button to share this presentation
Amplifiers - demo
Motivators
Motivation• Be first (Hipster)• Get more (Dropbox)• Be unique/cool (Gmail) • Get money (Affiliates)• It’s better with more (Facebook, Skype, Viber)
Medium / Platform1. Social
• Facebook apps2. Browser Extensions
• Firefox gallery• Google chrome gallery
3. Blogs• Wordpress plugins
4. Mobile• Iphone Apps • Android market
Medium / Platform
VS
Thank you!
Follow us on :
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Some extra reading & fun viral videos
• Book - Buzzmarketing: Get People to Talk About Your Stuff
Videos:• David going to the dentist - http://www.youtube.com/watch?
v=txqiwrbYGrs• Double rainbow - http://www.youtube.com/watch?
v=OQSNhk5ICTI• Where the hell is matt - http://www.youtube.com/watch?
v=zlfKdbWwruY• Dramatic chipmunk - http://www.youtube.com/watch?
v=a1Y73sPHKxw• Old spice - http://www.youtube.com/watch?v=owGykVbfgUE• Evolution of dance - http://www.youtube.com/watch?
feature=player_embedded&v=dMH0bHeiRNg• Bennerkeekee Teenage Dream(with me)
http://www.youtube.com/watch?v=lm_n3hg-Gbg&feature=relmfu• Top 20 - http://mashable.com/2009/05/25/youtube-video-memes/
