101 Design Ingredients: A Recipe For Lean Startup In Large Organisations
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Transcript of 101 Design Ingredients: A Recipe For Lean Startup In Large Organisations
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Recipe 4: Lean Startup in Large Organisations
Eewei [email protected] @ultraman 101DesignIngredients.com
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“Efforts and courage are not enough without purpose and direction.”John F. Kennedy
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[email protected] @ultraman 101DesignIngredients.com
no longer exist
no one can live without
Startup Mentality = Survival
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Why 101?
• 101 problems
• 10 Recipes (case studies)
• Light-weight
• Easy to read and apply
• A catalyst
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[email protected] @ultraman 101DesignIngredients.com
Lean Startup In Large Organisations
1. Test Your Biggest Hypothesis First2. Slice It Thinly3. Timebox It4. Fail Fast, Fail Often5. Check The Data6. Build Up Enough Momentum
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PROBLEM
Teams don’t test often or early enough, making it difficult to fix problems later.
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1. Test Your Biggest Hypothesis First
Fragmented travel services and platforms
Poor mobile engagement
AirlineAdvertiser
Do it quickly: Identify a big assumption
Keep it simple: Create your MVP
Improve quickly: Learn to improve of pivot
Big Assumption:Connecting useful ancillary services with travellers via mobile can make money
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PROBLEM
Companies waste time creating really complex features no one wants.
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2. Slice It ThinlyMobile First Deep Dive Happy Path
Start small: 1 platform, 1 section or 1 holistic experience
Do what’s necessary: Features that would break “it” if not there
Test quickly: Lo-fi remote usability testing
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PROBLEM
Teams spend too much time discussing ideas without making any decisions.
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[email protected] @ultraman 101DesignIngredients.com
3. Timebox It
Set meaningful objectives: Decide what absolutely has to be discussed and why...
Have shorter meetings: Start short and get another meeting if you need to rather than filling in time
Validate quickly: Ask someone who matters = proof it works! (or doesn’t)
15mins
OBJ
ECT
IVES
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PROBLEM
Many companies are still too risk-averse: over-analysing & making incremental changes that don’t make a difference.
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4. Fail Fast, Fail Often
Learn from failure: Why didn’t it work before?
Provide frequent updates: Learn and test it again...and again
Recognise failure: Don’t beat that dead horse
DESTINATIONS
Hom
e
Done
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PROBLEM
Companies don’t monitor customer usage closely enough to see what’s really going on.
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5. Check The Data
Assumptions• Super nav drop down• Quick tasks• Simplified IA
Testing• 3 Remote usability tests
Sky.com Super Nav
Have assumptions to test: What’s the problem and what can fix it?
Monitor change over time: Analyse and compare cohort behaviours
Don’t make things up: The facts are the facts
Problem• Usefulness of info• Clarity of info• Ease of finding info
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[email protected] @ultraman 101DesignIngredients.com
PROBLEM
Organisations launch substandard products because they have hard deadlines to meet.
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[email protected] @ultraman 101DesignIngredients.com
6. Build Up Enough Momentum
B
M
L
B
M
L
B
M
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RELEASE
Keep the fire burning: MVP done? Now improve it!
React to market and trend changes: Technology, Culture, new opportunities...
Go small: ... but often and test and learn!
focus on mobile
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[email protected] @ultraman 101DesignIngredients.com
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