100504 A New Brand Or Add To The Menu

SavingThe PlanetOne HouseAt A Time

G r e e n E a r t h E q u i t i e s . C o m © 2010

Time For A New Brand?

Or Just An Expanded Menu?



Many Buyers Wont Buy What’s Good For Them & The Planet

Just as this dog wont eat a lifesaving pill that will be good for him,

(without some hamburger) The typical homebuyer wont spend all that it costs to do complete

Energy Saving Renovation...... Unless it is included with a

Classy & Complete Remodel

Hence the Wow! Done! & Energy Packages

Is this “Bait & Switch” or good marketing? .... You decide.

ReviewOf Model

Granite =Hamburger


G r e e n E a r t h E q u i t i e s . C o m

The Wow! Package1. Granite Counters at Kitchen & Baths

2. Extra Deep Stainless Steel Sink3. Designer Spray Faucet

4. Italian glass tile backsplash5. Under Counter Lighting

6. All wood Cabinetry7. Crown Molding and Tall Baseboard

8. All new interior doors and trim9. New Front Door with Art Glass

10. Tile & Travertine floors11. Engineered Wood Laminate Floors12. Designer tile and faucets at baths

13. Chair Rail, , Wainscoating & 3 tone paint14. Designer Light fixtures & ceiling fans

Include This,

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The Done! Package1. New Front and Back Lawn

2. Automatic Sprinklers with timer3. New 30 - 50 year roof

4. New Roll-up Garage Door with Openers5. Gutters

6. New 2 inch faux wood blinds7. Major Professional Tree Trimming8. Sewer line renovated as necessary

9. All new oil rubbed bronze hardware10. New Energy Star Appliances with Warrantees11. New Windows and HVAC with Warrantees

12. Upgraded Carpet with 6 lb pad 13. Deciduous Trees placed for Energy Efficiency

And This,

All ThreeRequired

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The Energy! Package1. New HVAC system, Stainless Steel Heat Exchanger

2. Manual J sizing, usually half of previous capacity3. New R-8 short mylar ducts partially buried

4. Manual D with tight seal and test5. Extra Return Duct in Master Suite

6. New LoE2 windows and Patio Doors7. Low E 140 at west windows

8. Deciduous Trees planted selectively9. Shell Sealing of floor & ceiling with test

10. Attic Insulation to R-50 11. Occupancy sensors

12. Gas Stove and Dryer options13. Ceiling Fans at all sleeping and living rooms

14. Panasonic Ventilation with controls

So we can

Sell all this

Everytime

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Q. Why Add To The Menu? If It Ain’t Broke...

A. The Market has changed and is going to change a lot

more very soon.

1. Much less inventory= More competion= Less great deals

2. Buyers are getting more educated about Green

= New Opportunity



Q. Will Buyers Pay The Price For Complete Energy Packages?

A. It would be great if the buying public really valued

Green and Saving The Planet as we do.

So far, It’s just not (generally) the case*. People like the idea, but when confronted with the cost and asked to write a check....

The interest cools off quickly, & “partial jobs” are the result

* Recent poll of Home Performance Contractors



So We Still Need Hamburger!The 3 Package Model works well and we will continue to use it. We have developed some techniques that work

well to go along with it. Like doing our own open houses, using our 4 page

brochure, CraigsList, co-op advertising, selling them

ourselves and using Lease Options.

BUT.....



New Hypothesis: Net Zero With Solar PV Can Be The New Wow!This Hypothesis will be tested and reported on this site over

the next several months.

Cliff ’s Notes Version:

1. Homes that dont need much Done or Wow!

2. Do a small amount of Wow!

3. Do the Energy Package

4. Add Solar PV



Buy Low, Add Value, Sell High

We’ll still seek out the best pricing we can get.

But we wont limit ourselves to the really beat up housing stock.

We may even buy “unfinished” projects that lipstick flippers

have started

This will greatly increase the size of our universe of

possibilities.

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Buy Low:

(prototype Book Cover)




We’ll add the Energy Package. (see slide 5)

Plus Solar PV

And a small amount of Wow! That may be needed

to get it to sell.

Total Benefit to the Planet from this approach will be even

greater than with the 3 package system!

(Energy Package Plus PV)

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Add Value:




Note: These projects will be faster and easier than our 3 Package projects with the classy remodeling.

& may net the same profit

But The Home Performance Energy Package MUST work as a System or you will simply

be a Marketeer, using the language of Green to lie to

your customers

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Add Value:

Boo! Hiss!




Selling always requires

Making The Invisible Visible

We will add the Solar Story to the 4 page marketing brochure

(Great Marketing Available)

We will seek out other marketing channels to reach the buyers who will value

what we are offering.

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Sell High:



Q. Why Wont Everyone Do This?A. This wont work for

Greenwashers who dont get the Energy Package right.

They will need twice the size PV system.

This will work for us because our heat loads are so low that it doesn’t take much to go the

rest of the way to

“Near Net Zero”There will always be those

who try to abuse the system. Dont worry about them. Just

do the right thing!



Q. Why “Near Net Zero?”A. We dont know who will buy our house. For a single

person or a working couple, it might even be Zero.

Size of family and lifestyle will determine the actual utility bill.

The goal for sure will be to always be in the cheap

kilowatts = Lifeline Allowance

Did You Know? Top tier kilowatts cost 4 times as much as “Lifeline” kilowatts (PG&E)



Q. Just Electricity or Real Zero?

A. It is easier to claim Net Zero if you define your terms

to mean Zero Electric Bill.This leaves a sizeable Natural

Gas or Propane bill in the winter.

Our approach will be to use heat pump technology for

space heating and cooling as well as water heating

Then Zero will be Zero!

GE Heat Pump Water Heater Available @ Lowe’s

Annual Hot Water Bill Estimated at $198

(COP = 2.35)



If This Makes Sense To You....Consider Joining Me

PG&E “Free” Class

Designing A Zero Energy New Or Existing Home In California

By Danny Parker

July 20th in Auburn(I’ll be there)

Other Options:July 21st in San Jose

July 23rd in San Fransisco

Sign up at PGE.combefore they fill up!



Calendar it NOW!



The Army gathers every Tuesday at 6:00 PM pst

Conference Call Webinars605-475-4800 pin 795323#

Also local meet-ups & field trips See GreenEarthEquities.com

for detailsIn The Energy WiseRenovating Army!

Note: No need to quit your day job!I still have a couple. Energy Wise House Flipping works very

well part time. Earn about $20K each 2 to 5 per year is an easy pace. It’s a good additional “Stream Of Income”

Why not? Why not now? I’m here to help...Dave Robinson

Our Vision: 1000 Energy Wise House Flippers Saving The Planet

& Blessing Their Communities

100504 A New Brand Or Add To The Menu

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Transcript of 100504 A New Brand Or Add To The Menu