1,000 events. 25 districts. 7 lakh people: The Gaon Connection Swayam Festival
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Transcript of 1,000 events. 25 districts. 7 lakh people: The Gaon Connection Swayam Festival
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Across 25 media-dark districts in rural Uttar Pradesh,
… a Festival to reach 7 lakh rural citizens directlyover seven days.
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India’s largest rural media platform
PRESENTS
THE BIGGEST-EVER, SINGLE-STROKE RURAL ACTIVATION IN UP
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DECEMBER 2-9, 2016
THE EMPOWERMENT FESTIVALFARMERS. STUDENTS. SKILL-SEEKING YOUTH. CONFIDENT
WOMEN FROM SELF-HELP GROUPS. CHILDREN. GRAM PRADHANS.
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DISTRICTS TO BE COVEREDBarabankiSitapurBahraichGondaRai BareillyBandaKannaujUnnaoLucknowPilibhit
SiddharthnagarSultanpur
PratapgarhAllahabad
KanpurKanpur DehatLalitpurGorakhpurShahjahanpurLakhimpurSonbhadraChitrakootHardoiMeerutBaghpat
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THEMES AT THE FESTIVAL
AGRICULTURESKILLS DEVELOPMENT
WOMEN’S ISSUESHEALTH AND HYGIENE
INTERNET/MOBILE PHONES SEEKING GOOD GOVERNANCE
SELF PROTECTION/LAW AND ORDERENTERTAINMENT
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THE FORMAT
A TOTAL OF MORE THAN 1,000 SMALL EVENTS WILL BE HELD AT
FARMER CLUBSCO-ED HIGHER SECONDARY SCHOOLS
GIRLS SCHOOLS, MIDDLE SCHOOLSSKILLS CENTRES
MEETINGS OF SHG WOMENCLUSTERS OF ASHA (HEALTH) WORKERS
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ACTIVITIES AND CONTENT
• AGRICULTURAL ADVICE SESSIONS• FREE SOIL TESTING
• CONNECTING FARMERS WITH AGRIBUSINESSES • HONOURING SUCCESSFUL/INNOVATIVE FARMERS
• HEALTH ADVICE FOR WOMEN AND MEN• HEALTH CHECKUPS• DENTAL CHECKUPS
• GYNAECOLOGICAL ADVICE SESSIONS• PREVIEWS/SHOWCASING OF POPULAR TV SHOWS
• FREE SANITARY NAPKIN DISTRIBUTION• (contd.)
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ACTIVITIES AND CONTENT
• CAREER GUIDANCE SESSIONS FOR YOUTH• FREE TEST RIDES OF MOTORCYCLES, TRACTORS,
CARS• “CHAI-BISCUIT CHAUPAL” FOR COMMUNITY
BONDING• BASIC SELF DEFENCE TRAINING FOR GIRLS
• GUIDING WOMEN TO BETTER LEGAL PROTECTION• SKILLS ADVANCEMENT SESSIONS
• EVENTS TO SHOWCASE LOCAL MUSIC, DANCE AND CULTURE
(This is not a complete list. Can be expanded with brand briefs)
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REACH FOR BRANDS
The festival schedule would include in every district:
Two farmers’ clubs per day (1,000 farmers per day per district)Two co-ed schools per day (minimum 2,000
students/day/district) One girls’ school/day (minimum 1,000 girls/day/district)
Ten SHGs per day (200 women per day/district)Diverse events with bar councils, ASHA worker groups,
teachers, young mothers
(A detailed roster of events with geographical details shall be made available in advance to the brands)
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OPPORTUNITIES FOR BRANDS• Title Sponsorship of the entire festival, across the board
branding• Powered-by Sponsorship for the entire festival• Associate Sponsorship for the entire festival
• Category Sponsorships: Title, Powered-by and Associate Sponsor for the following categories:
AGRICULTURESKILLS DEVELOPMENT
WOMEN ISSUESHEALTH AND HYGIENE
INTERNET/MOBILE PHONES SEEKING GOOD GOVERNANCE
SELF PROTECTION/LAW AND ORDERENTERTAINMENT
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ADDITIONAL OPPORTUNITIES FOR BRANDS
• Sampling (Insecticides, fertilisers, seeds, FMCG products)• Sponsorship of soil tests
• Serving of biscuit/tea brands• Kiosks – hand-washing, tea vending, menhdi, games, etc at
venues• Tasting of food products• Mini theatres for TV shows
• Test rides of motorcycles, tractors, cars, SUVs.• Sale kiosks
(This is not a complete list. More ideas can be according to brand briefs)
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PRINT VISIBILITY
The sponsors would get FOC bundled ads in Gaon Connection, India’s only professionally run rural
newspaper.
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ABOUT THE NEWSPAPER• India's first comprehensive and
professionally run rural newspaper• 20-page broadsheet weekly, 12-page
broadsheet daily• Award winning editorial and reporting
content customised for rural readers• Won four prestigious journalism
awards in the first three years of operation• Won twice: Ramnath Goenka
Award for Excellence in Journalism• Won thrice: UNFPA-backed Ladli
Awards• Youngest newspaper to have won the
Ramnath Goenka Award for Excellence in Journalism
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REACH AND PARTNERSHIPSWith 100,000 copies, Gaon Connection weekly has a direct reach in 55 districts
and at least 15,000+ villages of UP out of its 75 districts.
We additionally have tie-ups with 650 NGOs across UP, Bihar and Jharkhand for an unprecedented and unmatched reach into remote areas. Jharkhand and Bihar
editions planned soon.Our Swayam Project is a a massive
outreach programme that is creating community leaders across the rural
hinterland.
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MERCHANDISE FOR BRAND PROMOTIONIn the next few slides we have listed some
examples of the merchandise to be used for brand integration
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Thank You