100 YEARS VISIONARY MUSICIAN -...

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100 YEARS VISIONARY MUSICIAN

Transcript of 100 YEARS VISIONARY MUSICIAN -...

Page 1: 100 YEARS VISIONARY MUSICIAN - davebrubeck.comdavebrubeck.com/app/uploads/2020/01/DBCentennial_StyleGuide.pdf · the Dave Brubeck Centennial visual identity program to define its

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

Page 2: 100 YEARS VISIONARY MUSICIAN - davebrubeck.comdavebrubeck.com/app/uploads/2020/01/DBCentennial_StyleGuide.pdf · the Dave Brubeck Centennial visual identity program to define its

INTRODUCTIONCENTENNIAL LOGOSPACING & SIZINGCOLOR PALETTETYPOGRAPHYVARIATIONSINCORRECT LOGO USE

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T h e p u r p o s e o f t h e s e g u i d e l i n e s i s t o e x p l a i n t h e c o m p o n e n t s o f t h e D a v e B r u b e c k C e n t e n n i a l v i s u a l i d e n t i t y p r o g r a m t o d e f i n e i t s g r a p h i cd e s i g n s t a n d a r d s , a n d t o i l l u s t r a t e h o w t h e s e s t a n d a r d s a r e a p p l i e d .

M a n y o f t h e s t a n d a r d s d e p e n d o n r e l a t i v e s i z e , p r o p o r t i o n , a n d p o s i t i o n .T h e s e h a v e b e e n d e v e l o p e d t h r o u g h c a r e f u l c o n s i d e r a t i o n o f m a n y f a c t o r s , b o t h f u n c t i o n a l a n d a e s t h e t i c .

A d h e r i n g t o t h e s e g r a p h i c d e s i g n s t a n d a r d s w i l l e n s u r e c o n t i n u i t y , a h i g h s t a n d a r d o f q u a l i t y , a n d a c l e a r , c o n s i s t e n t i d e n t i t y f o r t h eD a v e B r u b e c k C e n t e n n i a l O f f i c e .

T h e l o g o m a y b e u s e d o n a n y a n d a l l C e n t e n n i a l - r e l a t e d p r o m o t i o n a l m a t e r i a l sf o r e v e n t s b e t w e e n :

1 J u n e 2 0 1 9 a n d 3 1 D e c e m b e r 2 0 2 1

T h e l o g o f i l e s m a y b e d o w n l o a d e d b y f o l l o w i n g t h e D r o p b o x l i n k b e l o w .

C l i c k h e r e t o d o w n l o a d !

P l e a s e u s e t h e h a s h t a g # B r u b e c k 1 0 0 i n y o u r s o c i a l m e d i a p r o m o t i o n a n d f o l l o w u s .

P l e a s e n o t e t h a t t h e n a m e a n d l i k e n e s s o f D a v e B r u b e c k a r e p r o t e c t e d b y t r a d e m a r k . F o r p e r m i s s i o n t o u s e t h i s l o g oo n m e r c h a n d i s e , f o r s a l e o rg i v e a w a y , p l e a s e c o n t a c t l i c e n s i n g @ d a v e b r u b e c k . c o m .

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N o t eA l w a y s u s e t h e o r i g i n a l a n d a p p r o v e d a r t . D o n o t r e d r a w , a l t e r , o r r e c r e a t e t h e l o g o i n a n y w a y .

L o g o E l e m e n t sT h e c e n t e n n i a l l o g o c o n t a i n s b o t h w o r d m a r k a n d s y m b o l , t h e f o r m e r r e f e r r i n g t o t e x t e l e m e n t s a n d l a t t e r r e f e r r i n g t o t h e c l a s s i c B r u b e c k g l a s s e s i c o n . I t s h o u l d b e p r e s e n t e d o n l y i n t h e a p p r o v e d f o r m a t s s h o w n i n t h i s s t y l e g u i d e .

I N C L U D I N G W E B A D D R E S S

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A ND a v e B r u b e c k . c o m

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A ND a v e B r u b e c k . c o m

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1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

A d e q u a t e S p a c i n gP l e a s e a l l o w c l e a r s p a c eo n a l l s i d e s , t w o t i m e s t h e w i d t h o f t h e l e t t e r “ D ” i n t h e w o r d m a r k .

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A d e q u a t e S p a c i n gP l e a s e a l l o w c l e a r s p a c eo n a l l s i d e s , a t l e a s t t h e w i d t h o f t h e l e t t e r “ D ” i n t h e w o r d m a r k .

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C o l o r S p e c i f i c a t i o n sH E X c o d e s a r e p r o v i d e d t o e n s u r e t h e a p p e a r a n c e o f c o l o r e d e l e m e n t s r e m a i n s c o n s i s t e n t .

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D I N C O N D E N S E D B O L D A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! ? @ & # $ * ( ) + - _

H e i t i T CA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ! ? @ & # $ * ( ) + - _

O p e n S a n s A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! ? @ & # $ * ( ) + - _

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U s e i n V a r y i n g A p p l i c a t i o n sW h e n p l a c i n g t h e l o g o o v e r a s o l i d c o l o r o r p h o t o g r a p h , m a k e s u r e t h a t t h e c o l o r o f t h e l o g o i s i n s u f f i c i e n t c o n t r a s t t o t h e b a c k g r o u n d t o e n s u r e v i s i b i l i t y .

E x a m p l e sS e l e c t a l o g o v a r i a t i o n w i t h t h e b e s t v i s i b i l i t y

a g a i n s t t h e c h o s e n b a c k g r o u n d c o l o r .

H o r i z o n t a l - C o l o r H o r i z o n t a l - B & W

H o r i z o n t a l - L i g h t C o l o r

H o r i z o n t a l - W h i t e

H o r i z o n t a l - L i g h t

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N 1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

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V e r t i c a l - C o l o r V e r t i c a l - B & W

V e r t i c a l - L i g h t C o l o r V e r t i c a l - W h i t eV e r t i c a l - L i g h t

U s e i n V a r y i n g A p p l i c a t i o n sW h e n p l a c i n g t h e l o g o o v e r a s o l i d c o l o r o r p h o t o g r a p h , m a k e s u r e t h a t t h e c o l o r o f t h e l o g o i s i n s u f f i c i e n t c o n t r a s t t o t h e b a c k g r o u n d t o e n s u r e v i s i b i l i t y .

E x a m p l e sS e l e c t a l o g o v a r i a t i o n w i t h t h e b e s t v i s i b i l i t y

a g a i n s t t h e c h o s e n b a c k g r o u n d c o l o r .

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G l a s s e s - D a r k

G l a s s e s - L i g h t

G l a s s e s - W h i t e

U s e i n V a r y i n g A p p l i c a t i o n sW h e n p l a c i n g t h e l o g o o v e r a s o l i d c o l o r o r p h o t o g r a p h , m a k e s u r e t h a t t h e c o l o r o f t h e l o g o i s i n s u f f i c i e n t c o n t r a s t t o t h e b a c k g r o u n d t o e n s u r e v i s i b i l i t y .

E x a m p l e sS e l e c t a l o g o v a r i a t i o n w i t h t h e b e s t v i s i b i l i t y

a g a i n s t t h e c h o s e n b a c k g r o u n d c o l o r .

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P l e a s e R e f r a i n f r o m t h e F o l l o w i n g U s e sA l w a y s r e p r o d u c e t h e l o g o f r o m o r i g i n a l a r t w o r k a n d a v o i d i m p r o p e r l o g o u s a g e i l l u s t r a t e d h e r e .

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N 1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N

D o n o t u s e a n a l t e r n a t i v e t y p e f a c e

D o n o t d i s t o r t o r s t r e t c h

D o n o t s h i f t l o g o e l e m e n t s D o n o t r e d r a w t h e g l a s s e s

D o n o t c h a n g e s y m b o l s i z e D o n o t m a k e o u t l i n e s

1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N 1 0 0 Y E A R S V I S I O N A R Y M U S I C I A N