100 Urban Entrepreneurs Never Stop Pitching Tour
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Transcript of 100 Urban Entrepreneurs Never Stop Pitching Tour
NEVERSTOPPITCHING!100 URBAN ENTREPRENEURS Pitch EvEnts » contEnt » convErsations
thE 100UE MoDEL
INSPIRATION
EDUCATION OPPORTUNITY
oUr accoMPLishMEnts to DatE
100UE has put over $1 million in the bank for urban entrepreneurs.
» We’ve traveled to a dozen cities, invited entrepreneurs to pitch us their business ideas and funded the ones with the most promise.
» We’ve already funded more than 50 promising urban businesses.
» We’ve put all funded entrepreneurs through TheCASHFLOW’s signature eight-week startup program, during which they’ve received mentoring from successful professionals across numerous industries and professional disciplines.
» We’ve established a year-round presence in our core cities.
» We’ve partnered with great organizations including the White House, Black Enterprise and various HBCUs.
» We’ve connected with hundreds of thousands of people through our content channels, social media and PR.
APP DEvElOPmENTAPPAREl
BAkED GOODSBEvERAGES
BOOkkEEPINGBRIDAl SERvICES
ChIlDREN’S BOOkSCONSUlTING/mARkETING
COSmETICSECO-FRIENDlY lAUNDRY SERvICE
ERGONOmICSEDUCATION
FAShION ACCESSORIESFOOD
hEAlThmAGAzINE PUBlIShING
mOBIlE GAmESONlINE CROwDFUNDING
ONlINE EvENTSONlINE GROUP BUYING
ONlINE JOB SEARChONlINE TRAvEl
ONlINE POlITICAlONlINE STUDENT DISCOUNTS
ONlINE PROOFREADINGPhOTOGRAPhY
PR/mARkETINGPACk AGED GOODS
RETAIl, ShOESSERvICE
SOCIAl NET wORkINGwEB DESIGN
GEORGIA
FlORIDA
CAlIFORNIA
NEw YORk
AlABAmA
IllINOIS
NEw JERSEY
TExAS
mARYlAND
mASSAChUSETTS
mIChIGAN
OhIO
PENNSYlvANIA
wAShINGTON, D.C.
NORTh CAROlINA
lOUISIANA
FIRST-TImE BUSINESS
78.9% YES
21.1% NO
GENDER OF PRINCIPAlS
35mAlE
33FEmAlE
1 2 3 4 5 1 2 3
1 2 3
# COmPANY FOUNDERS
14
30
5
NUmBER OF 100UE FUNDEES whO ARE BASED IN . . . RACE/EThNICITY/NATIONAlITY OF FOUNDERS
INDUSTRY
APPROx. ANNUAl hOUSEhOlD INCOmE
87.7%
African-American
6.1%
Biracial
2%
Ethiopian
2%
Caucasian
2%
Bahamian
50%
$10-$40k
YEARS IN BUSINESS
72.2%
0–1 YEARS
19.4%
1–2 YEARS
8.3%
2+ YEARS
AGE41%
2.6%
12.8%
20.5%
23.1%
UNDER 21–25 26–30 31–35 36+ 20 21–25 26–30 31–35 36+
1 2 3 4 5 10
COllEGE DEGREE
76.9% YES
23.1% NO35.2%
$40-$70k
14.7%
$70k+
DEMograPhic ProfiLE
*49 funding recipients surveyed. Rounded percentages may not add up to 100 percent.
aMPLifying thE voicE of thE Urban EntrEPrEnEUr
100UE dismantles urban entrepreneurs’ main obstacles — lack of access to information, capital and professional networks — by making the startup process transparent to this audience for the first time.
Business-Pitch Competitions
» See how entrepreneurs communicate their startup ideas to investors
» Thematically positioned to attract the urban audience
» Community voting gives the audience a say in the outcome
» Winners receive funding, mentoring, marketing and promotion
Content Creation
» Generated by 100UE and by fundees
» Generated by celebrities who support the 100UE mission
» Content submitted by audience as well
Conversations
» Starting and guiding dialogue about urban entrepreneurship
» Questions and answers
» Comments
» Community interaction
onLinE Pitch EvEnts
These events create opportunities for entrepreneurs from economically disadvantaged locales nationwide, highlighting their untapped business potential and mapping out a proven path to success for millions of entrepreneurs across the United States.
We’ve perfected the art of the live pitch event by hosting more than a dozen of them around the country. In 2012, 100UE will take these events to the next level by bringing them fully online. We’ll organize each event around a specific industry theme in order to generate maximum visibility and audience interest.
» Q2: Fashion
» Q3: Beauty
» Q4: Food and Beverage
onLinE Pitch EvEnts
Q2: Fashion-Themed Pitch Event
One of the most popular business categories for urban startups
We’re looking for designers, retail concepts, those who customize apparel
We’ll partner with Diddy, a celebrity who is widely known for his fashion- industry acumen and who has supported 100UE in the past
Brand partner from the fashion industry: Sean John
Media partners: Black Enterprise for business; Vibe for lifestyle audience
Anticipated entries: 500+
Anticipated media impressions: 10 million+“Never Stop pitchiNg!”
IS YOUR COMPANY THE NEXT BIG THING IN URBAN FASHION?» THEN lET US HElP YOU PROvE IT.
» SigN up to eNter the “Never Stop pitchiNg!” competitioN, where we turN gooD iDeaS iNto great compaNieS.
» SeND uS a 60-SecoND viDeo DeScribiNg your compaNy or iDea — aND make it great!
» your peerS wiLL vote oN the top 10.
» WHAT YOU GET:
Sean “DiDDy” CombS
» KEY dATEs
Now sEnd YOUr vidEOs
April 10 sUbmissiOns clOsEd
April 12–22 vOTinG
April 23 WinnEr AnnOUncEd!
$10,000 in sTArTUp cApiTAl
$100,000 AdvErTisinG & mArKETinG
pAcKAGE (b.E. & vibE)
BUSiNESS TrAininG
WOrld-clAss
MENToriNG
A cHAncE TO WOrK WiTH
DiDDY
DEll X800 cOmpUTEr
Sean “DiDDy” CombS
*Names in promos are for illustrative purposes only
onLinE Pitch EvEnts
Q3: Beauty-Themed Pitch Event
One of the most popular categories for urban startups
We’re looking for hair, makeup, spa concepts
We’ll partner with Rihanna, a celebrity who is known for her affinity for the beauty business
Brand partner from the beauty industry: xxx
Media partners: Black Enterprise for business; Essence for lifestyle audience
Anticipated entries: 500+
Anticipated media impressions: 10 million+
“Never Stop pitchiNg!”
Will your company revolutionize the beaut y industry?» then let us help you prove it.
» SigN up to eNter the “Never Stop pitchiNg!” competitioN, where we turN gooD iDeaS iNto great compaNieS.
» SeND uS a 60-SecoND viDeo DeScribiNg your compaNy or iDea — aND make it great!
» your peerS wiLL vote oN the top 10.
» YOU can win
rihaNNa
» KeY dates
Now send in YOUr videOs
JULY 10 sUbmissiOns clOsed
JULY 12–19 vOting
JULY 20 winner annOUnced!
$10,000 in startUp capital
$100,000 advertising & marKeting
pacKage (b.e. & vibe)
BUSINESS training
wOrld-class
MENToRING
a chance tO wOrK with
RIHANNA DELL X800
cOmpUter
rihaNNa
*Names in promos are for illustrative purposes only
onLinE Pitch EvEnts
Q4: Food-and-Beverage-Themed Pitch Event
One of the most popular categories for urban startups
Looking for chefs, baked goods, beverages, restaurant concepts
Partner with Blake Griffin, a celebrity who is associated with health and food
Brand partner from the food-and- beverage industry: VitaminWater
Media partners: Black Enterprise for business; Foodie.com for lifestyle audience
Anticipated entries: 500+
Anticipated media impressions: 10 million+“Never Stop pitchiNg!”
IS YOUR COMPANY THE NEXT BIG THING IN THE fOOd ANd BEvERAGE INdUSTRY? » THEN lET US HElP YOU PROvE IT.
» SigN up to eNter the “Never Stop pitchiNg” competitioN, where we turN gooD iDeaS iNto great compaNieS.
» SeND uS a 60-SecoND viDeo DeScribiNg your compaNy or iDea — aND make it great!
» your peerS wiLL vote oN the top 10.
bLake griffiN
» Key dates
Now send in your videos
oct. 10 submissions closed
oct. 12–22 voting
oct. 23 winner announced!
bLake griffiN
» you can win
$10,000 in startup capital
$100,000 advertising & marKeting
pacKage (b.e. & vibe)
BUSINESStraining
world class
MENtoRSHIP
a chance to worK with
BLAKE GRIFFIN DELL X800
computer
*Names in promos are for illustrative purposes only
how Pitch EvEnts work
100UE leverages all major social-media channels to create pitch events that engage the community of young urban entrepreneurs.
» Announce theme
» Call to action (submissions!)
LaUnch
» Make use of Black Enterprise’s extensive networks and infrastructure
» Other media partners, blogs, etc.
» Our own lists
» Enlist TalentHouse, the master of social-media competitions
ProMotionThREE wEEkS
» 100UE selection finalists
» Community voting
» Live (online) final: The founders of 10 companies, vetted by their peers and by judges, will have the opportunity to pitch to investors, media and business executives.
votingTwo wEEkS
For every pitch event, we can reach hundreds of thousands of people.
All recipients amplify their message by documenting their journey:
AN ENTIRE COmmUNITY GETS TO wATCh ThE STARTUP PROCESS
10,000,000+SOCIAl mEDIA ImPRESSIONS
250,000+mEDIA vIEwS
50,000+vOTES
500+PITCh EvENTSUBmISSIONS
10PITCh EvENT FINAlISTS
1PITChEvENT wINNER
mESSAGE mUlTIPlIED BY
ThE NUmBER OF RECIPIENTS
PR & mEDIA
OUTREACh
SOCIAl mEDIABlOGGING
Pitch-EvEnt MULtiPLiEr EffEct
thE sociaL-MEDia convErsation
100UE conducts an ongoing dialogue with young urban entrepreneurs. It starts with a simple question:
“what would you do with $10,000?”
» Focus on the solution, not the problem.
» Show how others have used $10,000 to realize their business dreams.
» Then give these young dreamers a chance to get their hands on $10,000 in startup financing.
» Facilitate the discussion and see where it leads.
crEating contEnt
Conversation
100UE knows that content is king; it starts and spreads the dialogue we want to have with our audience. We create and aggregate content in three ways:
» Created by the 100UE team
» Created by our partnership with Black Enterprise
» Created by famous faces associated with 100UE
» Created and submitted by our audience
Themes
» Startups
» Mentoring
» Business advice
» Specific industries
» Partnerships
» Technology
» How to access capital
how yoU can ParticiPatE
Pitch Event sponsors
» Title Sponsor
» Product Sponsor
» Media Sponsor
Donations
» Crowdfunding winners via micro-donations
» Direct sponsorship of winners
» General 100UE donations
Celebrities
» Providing work-related prizes
» Providing mentorship opportunities
» Sponsoring entrepreneurs