100 Stats Charts and Graphs

8/11/2019 100 Stats Charts and Graphs

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How to Use These Slides..Slide 3

Inbound Basics...Slide 5

Top of the Funnel...Slide 29

Middle of the Funnel....Slide 64

Bottom of the Funnel..Slide 80

Table of Contents

Methodology, ROI, Inbound vs. Outbound, Adoption

Blogging, SEO, Social Media

Email, Lead Nurturing, Marketing Automation

Landing Pages, Calls-to-Action, A/B Testing


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How to Use These Slides

Flip through this presentation and feel free to copy and paste charts,

graphs, or even entire slides into your own presentations.

The slides are organized according to the different stages of the marketing

funnel they address. (Keep in mind, however, that most inbound marketing

tactics can be applied to multiple stages of the funnel!)

THIS PRESENTATION YOUR PRESENTATION

COPY PASTE


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Pssst Want to Customize Colors?Double click on a colored portion of a graph or chart,

then select a new fill color from the pop-up menu.

Double click me!


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INBOUNDBASICS

In this section, youll find stats, charts, and graphs that pertain to

The Inbound Methodology

Inbound Marketing ROI

Inbound Marketing vs. Outbound Marketing

Inbound Marketing Adoption Trends


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The best way to turn strangers into customers

and promoters of your business


Source: HubSpot


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Along the top ar the four actions (Attract, Convert, Close, Delight) inbound companies must

take in order to obtain visitors, leads, and customers.

Along the top are the actions inbound companies

use to obtain and retain new customers.


Source: HubSpot


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Along the top ar the four actions (Attract, Convert, Close, Delight) inbound companies must

take in order to obtain visitors, leads, and customers.

Along the bottom are the toolsinbound

companies use to accomplish these actions.


Source: HubSpot


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Proving ROI for Marketing ActivitiesIs a Major Challenge for Marketers

Survey N = 3,339 Source: HubSpot


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Inbound Marketing Delivers on ROI,but Marketers Face Calculation Struggles



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Inbound Marketing ImprovesLead Acquisition Margins

Do you doinbound marketing?

Average cost per leadAverage cost per

customer

Yes $36 $254

No $41 $268



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Inbound Strategies DeliverBelow-Average Cost per Lead



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16%

11%

9% 9%

6% 6% 6%5%

4%

27% 27%

24%25%

15%

12% 12% 12%

16%

0%

5%

10%

15%

20%

25%

30%

Percent of total time marketers dedicate to Xmarketing channel

Percent of marketers who said X channeldelivered below-average cost per lead

Inbound Strategies Show PositiveCost per Lead vs. Effort

Source: HubSpotSurvey N = 3,339


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The ROI of Using HubSpotsInbound Marketing Software

HubSpot customers reached 3.51xmore visitors per month within 1 year.

HubSpot customers reached

6.12xmore leads permonth within 1 year.

VISITORS

LEADS

CUSTOMERS

Source: HubSpot

69% of HubSpotcustomers saw anincrease in sales

revenue.


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The ROI of Using HubSpotsInbound Marketing Software

HubSpot customers enjoy exponential lead growth, averagingmore than 9,100 leads after 1.5 years of inbound marketing.

Source: HubSpot

Download the Full

Inbound ROI Report Right click > Hyperlink > Open Hyperlink
http://www.hubspot.com/roihttp://www.hubspot.com/roihttp://www.hubspot.com/roihttp://www.hubspot.com/roi


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Inbound Marketing VS. OutboundMarketing: Lead Generation


Note: Graph excludes emailand dont know/not applicableresponses.

Q: What percentage of your company's leads

come from each of the following sources?


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Inbound marketing delivers

54%more leads into the

marketing funnel than

traditional outbound leads.

Source: HubSpot


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Inbound leads cost

than outbound leads.

Source: Search Engine Journal

61% LESS
http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/


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Outbound Marketing TacticsAre Losing Market Share

Source: HubSpot

Q: Which sources of leads have become lessimportant to your company over the last six months?

Survey N = 3,339


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Inbound Marketing Channels Continue to Bethe Most Important Sources of Lead Generation

Source: HubSpot

Q: Which sources of leads have become moreimportantto your company over the last six months?

Survey N = 3,339


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Nearly 60% of Marketers Have AlreadyAdopted Inbound Strategies


Q: Does your company

do inbound marketing?


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Majority of CEOs ReportInbound Marketing Adoption

Source: HubSpot

*Graph only shows responses from executives.

*Q: Does your company do inbound marketing?

Survey N = 195


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Nearly 50% of CEOs ReportComplete Inbound Integration

Source: HubSpotSurvey N = 195*Graph only shows responses from executives.


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Inbound Marketing Budgets Are on the Rise


Q: Specific to inbound marketing, how

does your companys 2013 budget

compare to your 2012 budget?


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Annual Inbound Marketing BudgetGrowth Remains Strong

Source: HubSpot

Q: Specific to inbound marketing, how does lastyears budget compare to this years budget?

Survey N = 3,339


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CEOs Investing More in Inbound



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Marketers Allocate 1/3 of Overall LeadGeneration Budget to Inbound Tactics

Source: HubSpot

Q: What percentage of your companys annual leadgeneration budget will be spent on the following?

Survey N = 3,339

24%

23% 23%

32%

35%34%

0%

5%

10%

15%

20%

25%

30%

35%

40%

2011 2012 2013

Outbound tactics

Inbound tactics


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Inbound Marketing Touches NearlyEvery Major Industry


Start at the top, then move

clockwise around the circle


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T O POF THE

FUNNELIn this section, youll find stats, charts, and graphs that pertain to Blogging

Social MediaSEO


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62% of Marketers Have a Blog

Source: HubSpot

Q: Does your company publish a blog?

Survey N = 3,339


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Companies That Blog Generate 126%More Leads Than Those That Dont



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The average company

that blogs generates55% more website visitors

Source: HubSpot


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The average company

that blogs generates97% more inbound links

Source: HubSpot


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The average company

that blogs generates434% more indexed pages

Source: HubSpot


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Blogging Regularly Linked to Higher ROI



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Blogging Improves ROI.

80%of marketers with a

company blog could prove

inbound ROI in 2013.

Source: HubSpot


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43% of Marketers GenerateCustomers From Their Blog



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82% of Marketers Who Blog DailyAcquire Customers From Their Blog



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Blogging = Business.

61% of U.S. consumers havemade a purchase based on a

blog post.

Source: Ignite Spot


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Marketers Continue to Dedicate MoreBudget to Blogging & Social Media

Source: HubSpot

Q: What percentage of your companys annual leadgeneration budget will be spent on the following?

Survey N = 3,339Note: Graph excludes emailand dont know/not applicableresponses.


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82% of Consumers EnjoyReadingRelevant Content from Brands

Source: Content Marketing Association


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81% of Consumers TrustInformationand Advice From Blogs

Source: BlogHer


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70% of Consumers PreferGetting toKnow a Company Via Articles (Not Ads)

Source: Content Plus

Social Media & Blogging Cost


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Social Media & Blogging CostMarketers Time, Not Money



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16% of Marketers Allocate aFull-time Employee to Social Media



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84% of B2B Marketers UseSocial Media in Some Form

Source: Aberdeen Group


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More Than Half of Marketers Dedicate6+ Hours to Social Media Each Week

Source: Social Media Examiner


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Socia l mediaproduces

the marketing leads of

tradeshows, telemarketing,

direct mail, or PPC.

Source: HubSpot

2X


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Socia l media lead

convers ion ra tes are

than average conversion rates.

Source: HubSpot

13% higher


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Facebook Is the Top Social Channelfor Generating Leads



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52% of All Marketers Found a Customervia Facebookin 2013

Source: HubSpot


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43% of All Marketers Found a Customervia LinkedInin 2013

Source: HubSpot


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36% of All Marketers Found a Customervia Twitterin 2013

Source: HubSpot


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46% of online consumers

count on social media whenmaking a purchase decision.

Source: Nielsen


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89% of online consumers

use search engines whenmaking a purchase decision.

Source: Fleishman-Hillard


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SEO, Social Media Play Key Rolesin Customer Acquisition



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95% of Marketers Say That SEOIs anImportant Source of Inbound Leads

Source: Forrester Research

SEO P d S lid A l L d C i


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SEO Produces Solid Annual Lead ConversionsQ: Please estimate your companys cost per lead for each of

the channels listed vs. your overall average cost per lead.

Survey N = 3,339 Note: Graph shows only above-average lead conversion rates. Source: HubSpot

SEO Is the Best Inbound Strategy


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SEO Is the Best Inbound Strategyin Terms of Sales Conversion vs. Effort

Q: How does your company dedicate its full-time marketers to the following channels (as a

percent of total time) / What is the average percentage of leads your company converts to sales?

Survey N = 3,339 Note: Graph shows only above-average lead conversion rates. Source: HubSpot


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54% of U.S. adults aremore likely to discover

websites via organic search

results vs. paid results.



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53% of organic search

clicks go to the #1(top-ranked) search result.

Source: Search Engine Watch

SEO Leads Have a 14 6% Close Rate


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SEO Leads Have a 14.6% Close RateOutbound Leads (e.g. Direct Mail, Print Ads): 1.7%

Source: Search Engine Journal


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MIDDLEOF THE

FUNNELIn this section, youll find stats, charts, and graphs that pertain to Landing Pages

Calls-to-Action

A/B Testing


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67% of Medium-Size CompaniesImplement Unique Landing Pages

Source: MarketingSherpa


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48% of Marketers Build a New LandingPage for Each Marketing Campaign


Companies With 30+ Landing Pages


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Generate 7 Times More LeadsThan Those With 1 to 5 Landing Pages

Source: HubSpot



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Generate 12 Times More LeadsThan Those With 1 to 5 Landing Pages

Source: HubSpot

52% of Companies That Use


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52% of Companies That UseLanding Pages Test Themto Find Ways to Improve Conversions


O % f


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Only 22% of Businesses Are HappyWith Their Conversion Rates

Source: Econsultancy


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Testing different versions of

landing pages against each

other can result in conversion

rate increases of up to 264%

Source: ion interactive


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70% of Small Businesses ArentUsingCalls-to-Actions on Their Home Pages

Source: Online Marketing Coach


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72% of Small Businesses DontUseCalls-to-Actions on Their Interior Pages

Source: Online Marketing Coach


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More than 90% of visitors

who read your sites headline

also read your CTA copy.

Source: Unbounce

Targeted CTAs Convert 42% More


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g %Visitors Than Untargeted CTAs

Source: HubSpotHubSpot study of 93,000 CTAs over 12-month period

Learn MoreAbout

HubSpots Smart CTAs Right click > Hyperlink > Open Hyperlink

Gmail Once A/B Tested 50 Shades
http://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/roihttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/products/calls-to-actionhttp://www.hubspot.com/roihttp://www.hubspot.com/products/calls-to-action


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Gmail Once A/B Tested 50 Shadesof Blue in Order to Find the

Highest-Converting Color for a CTA

Source: Quick Sprout

Marketers That Conduct A/B Tests Are


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Marketers That Conduct A/B Tests Are80% More Likely to Show Inbound ROI

Source: HubSpot

Q: What kind of testing does your company use to support yourmarketing efforts / did your company prove inbound ROI?

Survey N = 3,339

1 i 8 A/B T t D i


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1in 8A/B Tests DriveSignificant Change

Source: Conversion XL


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BOTTOMOF THE

FUNNELIn this section, youll find stats, charts, and graphs that pertain to Email

Lead Nurturing

Marketing Automation


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66% of Consumers Have Made an OnlinePurchase as a Result of a Marketing Email

Source: Direct Marketing Association

68% of Marketers Believe E-newsletters


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68% of Marketers Believe E-newslettersAre the Best Email Messages for Helping to

Achieve Their Business Goals

Source: Direct Marketing Association


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Emails that are personalized

using a leads information

get 14% higher click-through rates

and 10% more conversions.

Source: Aberdeen Group

Lead Nurturing Emails Have Higher


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Lead Nurturing Emails Have HigherClick-Through-Rates Than General Emails

Source: HubSpot

Only 25% of Leads Are Sales-Ready


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y % yThe Other 75% Need to Be Nurtured

Source: Gleanster Research

79% of Leads Never Convert into Sales


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9% o eads e e Co e t to Sa esLack of Lead Nurturing Contributes to This Problem


Executives Say Lead Scoring Is Critical


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to Driving Bottom Line Results



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Companies that excel at

lead nurturing generate

50% more sales-ready

leads at a 33% lower cost.



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Nurtured leads make 47%

larger purchases thannon-nurtured leads.

Source: The Annuitas Group

How Frequently B2B Companies


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Send Lead Nurturing Messages



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Companies that automate

lead management see a

10% or greater increase

in revenue in 6-9 months.

Source: Gartner Research


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The adoption of marketing

automation technology is

expected to increase by

50%by 2015.

Source: Sirius Decisions

Only 33% of Companies Who Use Both CRM and


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Only 33% of Companies Who Use Both CRM andMarketing Automation Say the 2 Integrate Well.

Source: The Experts Bench


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Businesses that use

marketing automation

experience a 451%

increase in qualified leads.

Source: The Annuitas Group


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Businesses that use

marketing automation see a

10% or greater increase in

revenue in 6-9 months.

Source: Gartner Research


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HubSpo t was ranked the

marketing automation software

vendor in a Venture Beat survey.

Source: VentureBeat

#1

See Venture Beats

Marketing Automation

SurveyRight click > Hyperlink > Open Hyperlink

Average Ratings by Vendor for Website Content
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Optimization & Web Content Targeting

Source: VentureBeat


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See Why 10,000+ Customers

Love HubSpot

Get the Full ROI Report:

HubSpot.com/ROI
http://www.hubspot.com/roihttp://www.hubspot.com/roihttp://www.hubspot.com/roihttp://www.hubspot.com/roihttp://www.hubspot.com/roihttp://www.hubspot.com/roi

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