100 Most Awarded Adverts of 2010

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What we hope to say is just simple that our users ought to be independent, determined, open-minded, creatively thinking, and are never to be tamed. Here is a new-year gift for you all - 100 Most Awarded Adverts of 2010, from which you may find for yourself creative trends of the past year and see whether you are IN or OUT? But remember never to be tamed.

Transcript of 100 Most Awarded Adverts of 2010

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In this book we have archived the adverts awarded by the following international festivals:Cannes Lions International Festival of CreativityD&ADClio AwardsThe One ShowAdPrint FestivalDubai Lynx AwardsInternational Food and Beverage Creative Excellence AwardsGolden Award of MontreuxGolden Hammer International Advertising FestivalInternational ANDY AwardsPrague International Advertising FestivalThe Art Directors Club Annual AwardsThe Chip Shop AwardsNew York Festival International Advertising AwardsGolden Drum International Advertising FestivalRoses Design AwardsThe Cresta AwardsLondon International Advertising AwardsCíclope International Advertising Craft Festival

Never to be tamed…Can we finish this foreword with as few words as possible?

What we hope to say is just simple that our users ought to be independent, determined, open-minded, creatively thinking, and are never to be tamed. Here is a new-year gift for you all - 100 Most Awarded Adverts of 2010, from which you may find for yourself creative trends of the past year and see whether you are IN or OUT? But remember never to be tamed.

Mido

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MEDIA & PUBLISHING001

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Awarded by 9 international festivalsD&ADYellow Pencil TV & Cinema Cra…TV & Cinema Advertising: TV C…

D&ADYellow Pencil TV & Cinema Ad…TV Commercials 61-120 seconds

Cannes LionsGold FilmProduct & Service/Publications …

Cannes LionsBronze Film CraftFilm Craft/Direction

Cannes LionsBronze Film CraftFilm Craft/Editing

Clio AwardsGold Television / CinemaMedia

Clio AwardsGoldMedia

One ShowGold PencilTelevision : over 30'

One ShowGold PencilCinema : Maximum 3 minutes

Golden Award MontreuxGold Medal Television / CinemaHumor

Golden Award MontreuxGold Medal Television / CinemaDirection

ANDY AwardsGold Television, :30 spots and …Media

ANDY AwardsGold Television, :30 spots and …Editing

LIA AwardsGold Television / Cinema / Digit…Direction

LIA AwardsSilver Television / Cinema / Dig…Media Promotion

New York FestivalGrand TV / Cinema

New York FestivalGold TV / CinemaTelevision: Acting

New York FestivalGold TV / CinemaTelevision: Direction

New York FestivalGold TV / CinemaTelevision: Editing

New York FestivalGold TV / CinemaTelevision: Humor

New York FestivalGold TV / CinemaMedia Promotion: Broadcast

New York FestivalBronze TV / CinemaTelevision: Copywriting

Cresta AwardsWinner TV / Cinema / Digital

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Brand: Canal+Agency: Euro RSCG, Paris

Industry: Media & PublishingMedia: TV & CinemaPublished: Sep., 2009Market: FranceLanguage: French

Executive Creative Director: StéphaneXibérrasCopywriter: Jean-Christophe RoyerArt Director: Eric AstorgueDirector: Matthijs van Heijningen

Never underestimate the power of a greatstory.

Wardrobe/Closet (English subt)

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PUBLIC INTEREST & NON-PROFIT002

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Awarded by 9 international festivalsCannes LionsSilver FilmProduct & Service/Public Health &Safety

Clio AwardsBronze Television / CinemaPublic Service

One ShowSilver PencilPublic Service: Television

Golden AwardMontreuxGold Medal Television / CinemaPublic Interests

ANDY AwardsSilver Television, over :30 spotsPublic Service

ANDY AwardsSilver Television, :30 spots andunderPublic Service

LIA AwardsFinalist Television / Cinema /Digital / Web / MobilePublic Service/Social WelfareCampaign

LIA AwardsFinalist Integrated CampaignIntegrated Campaign

New York FestivalSilver TV / CinemaHealthcare

PIAFGold Campaign

PIAFGold Pro-bonoPro-Bono

PIAFGold CampaignCampaign

PIAFGold OnlineOnline

Cresta AwardsWinner TV / Cinema / Digital

Cresta AwardsWinner Interactive

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Brand: American Legacy FoundationAgency: Arnold, Boston, MA

Industry: Public interest & Non-profitMedia: Ambient & InteractiveLanguage: English

Chief Creative Officer: Pete FavatCreative Director: John Kearse, Meg SiegalCopywriter: Gregg Nelson, Will ChamblissArt Director: Eric Stephenson, RobKottkampDirector: Henry-Alex Rubin

Do You Have What it Takes?

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Brand: American Legacy FoundationAgency: Arnold, Boston, MA

Industry: Public interest & Non-profitMedia: TV & CinemaLanguage: English

Chief Creative Officer: Pete FavatCreative Director: John Kearse, Meg SiegalCopywriter: Gregg Nelson, Will ChamblissArt Director: Eric Stephenson, RobKottkampDirector: Henry-Alex Rubin

Big Business

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Brand: American Legacy FoundationAgency: Arnold, Boston, MA

Industry: Public interest & Non-profitMedia: TV & CinemaLanguage: English

Chief Creative Officer: Pete FavatCreative Director: John Kearse, Meg SiegalCopywriter: Gregg Nelson, Will ChamblissArt Director: Eric Stephenson, RobKottkampDirector: Henry-Alex Rubin

Customer Service

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Brand: American Legacy FoundationAgency: Arnold, Boston, MA

Industry: Public interest & Non-profitMedia: TV & CinemaLanguage: English

Chief Creative Officer: Pete FavatCreative Director: John Kearse, Meg SiegalCopywriter: Gregg Nelson, Will ChamblissArt Director: Eric Stephenson, RobKottkampDirector: Henry-Alex Rubin

Lecture Hall

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ELECTRONICS & AUDIO-VISUAL003

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Awarded by 8 international festivalsD&ADYellow PencilMobile Marketing

Cannes LionsGold DirectUse of Direct Marketing/Ambien…

Cannes LionsSilver OutdoorAmbient/Ambient: Special Build

Cannes LionsSilver PromoUse of Promo & Activation/Amb…

Cannes LionsSilver PromoUse of Promo & Activation/Best…

Cannes LionsBronze DirectProduct & Service/Commercial …

Cannes LionsBronze DirectBest Integrated Campaign/Best…

Cannes LionsSilver CyberDigitally Led Integrated Campai…

Cannes LionsSilver CyberOther Interactive Digital Solutio…

Clio AwardsGold BillboardFresh Approach

Clio AwardsSilver BillboardBusiness Equipment/Services

ANDY AwardsBronze Out of HomeCommunication Products & Ser…

LIA AwardsGold BillboardTelecommunications

LIA AwardsSilver DigitalWeird Wonderful Work

LIA AwardsGold DigitalNavigation/Interactivity

LIA AwardsBronze The New CategoryThe NEW Category

New York FestivalGrand Avant-Garde

New York FestivalGold Avant-GardeAvant-Garde: Ambient

New York FestivalGoldPersonal Products

New York FestivalGoldInteractive Tools

Art Directors ClubBronze InteractiveInteractive Website Product/Ser…

Cresta AwardsWinner Ambient Media

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CULTURE, RECREATION & SPORT004

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Awarded by 7 international festivalsD&ADYellow PencilDigital Advertising: Digital Adver…

Cannes LionsGold Titanium & IntegratedTitanium and Integrated

Cannes LionsGold CyberWebsites & Microsites/Travel, E…

Cannes LionsSilver CyberCraft/Animation

Cannes LionsSilver CyberCraft/Illustration and Graphic D…

Cannes LionsBronze CyberCraft/Interface & Navigation

Clio AwardsSilverPublic Service

ANDY AwardsGold DigitalPublic Service

LIA AwardsBronze The New CategoryThe NEW Category

New York FestivalGold Digital and InteractiveEducational Institutions

Art Directors ClubADC Hybrid

Art Directors ClubGold ADC HybridInteractive Website Non-Profit/…

Art Directors ClubSilver ADC HybridInteractive Website Design Non…

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ALCOHOLIC DRINKS005

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Awarded by 7 international festivalsCannes LionsSilver Film CraftFilm Craft/Production Design

Cannes LionsSilver Film CraftFilm Craft/Special Effects & Co…

Clio AwardsSilver Television / CinemaVisual Effects

Clio AwardsBronze Television / CinemaBeverages/Non-Alcoholic

Clio AwardsBronze Television / CinemaMusic Original

Clio AwardsBronze Television / CinemaSound Design

CíclopeGold Live ActionLIVE ACTION. Best Visual Effects

Golden Award MontreuxGold Medal Television / CinemaAnimation/Special Effects

Golden Award MontreuxGold Medal Television / CinemaBeverages Alcoholic

LIA AwardsBronze Television / Cinema / Di…Cinematography

LIA AwardsSilver Television / Cinema / Dig…Editing

New York FestivalGold Art and TechniqueTelevision: Art Direction

New York FestivalGold Art and TechniqueTelevision: Cinematography

New York FestivalGold Art and TechniqueTelevision: Special Effects

New York FestivalSilver Art and TechniqueTelevision: Editing

New York FestivalSilver Art and TechniqueTelevision: Direction

New York FestivalBronze Art and TechniqueTelevision: Original Music

Cresta AwardsWinner TV / Cinema / Digital

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HOUSE, GARDEN & PETS006

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Awarded by 6 international festivalsCannes LionsGrand Prix FilmProduct & Service/Cosmetics &…

Cannes LionsSilver Film CraftFilm Craft/Direction

Cannes LionsSilver FilmProduct & Service/Cosmetics &…

Clio AwardsBronze Television / CinemaDirection

One ShowGold PencilTelevision : 30'

One ShowSilver PencilTelevision : 30'

One ShowSilver PencilTelevision : 20 and under

ANDY AwardsSilver Television, over :30 spotsCosmetics

LIA AwardsGold Television / Cinema / Digit…Cosmetics/Toiletries/Pharmace…

LIA AwardsGold Television / Cinema / Digit…Direction

LIA AwardsGold Television / Cinema / Digit…Visual Effects

New York FestivalSilver TV / CinemaCosmetics/Beauty Aids/Toiletries

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Brand: Old SpiceAgency: Wieden + Kennedy, Portland, CO

Industry: House, Garden & PetsMedia: TV & CinemaMarket: United StatesLanguage: English

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Eric Baldwin, JasonBagleyCopywriter: Craig Allen, Eric KallmanArt Director: Craig Allen, Eric KallmanDirector: Tom Kuntz

Smell Like A Man, Man.

The Man Your Man Could Smell Like

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Brand: Old SpiceAgency: Wieden + Kennedy, Portland, CO

Industry: House, Garden & PetsMedia: TV & CinemaMarket: United StatesLanguage: English

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Eric Baldwin, JasonBagleyCopywriter: Craig Allen, Eric KallmanArt Director: Craig Allen, Eric KallmanDirector: Tom Kuntz

Smell Like A Man, Man.

Different Scents for Different Gents

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Brand: Old SpiceAgency: Wieden + Kennedy, Portland, CO

Industry: House, Garden & PetsMedia: TV & CinemaMarket: United StatesLanguage: English

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Eric Baldwin, JasonBagleyCopywriter: Craig Allen, Eric KallmanArt Director: Craig Allen, Eric KallmanDirector: Tom Kuntz

Kiss

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Brand: Old SpiceAgency: Wieden + Kennedy, Portland, CO

Industry: House, Garden & PetsMedia: TV & CinemaMarket: United StatesLanguage: English

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Eric Baldwin, JasonBagleyCopywriter: Craig Allen, Eric KallmanArt Director: Craig Allen, Eric KallmanDirector: Tom Kuntz

Smell Like A Man, Man.

Did You Know

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MEDIA & PUBLISHING007

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Awarded by 6 international festivalsCannes LionsGold OutdoorAmbient/Ambient: Digital Outdoor

Cannes LionsSilver PromoUse of Promo & Activation/Amb…

Cannes LionsSilver PromoUse of Promo & Activation/Best…

Cannes LionsSilver CyberCraft/Best Use of Video

Cannes LionsBronze FilmOther Film Content/Integrated F…

Cannes LionsBronze DesignCorporate or Brand Identity/Digi…

Cannes LionsBronze DesignEnvironmental Design/Environm…

Clio AwardsSilver Integrated Campaign

One ShowGold PencilExperiential Advertising

One ShowSilver PencilOutdoor

ANDY AwardsBronze Out of HomeMedia

LIA AwardsGold Non-traditionalMedia Promotion

LIA AwardsBronze DigitalMedia Promotion

LIA AwardsFinalist Television / Cinema / Di…Media Promotion

Art Directors ClubGold Graphic DesignAdvertising Collateral Advertisin…

Art Directors ClubGold Graphic DesignDesign Environmental Design E…

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Brand: HBOAgency: BBDO, New York City, NY

Industry: Media & PublishingMedia: Ambient & InteractiveMarket: United StatesLanguage: English

Chief Creative Officer: Bill Bruce, DavidLubarsExecutive Creative Director: GregHahn, Mike SmithCopywriter: Adam ReevesArt Director: Brandon MugarDirector: Noam Murro

It's More Than You Imagined

HBO Cube Film Installation

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Brand: HBOAgency: BBDO, New York City, NY

Industry: Media & PublishingMedia: CyberMarket: United StatesLanguage: English

Chief Creative Officer: Bill Bruce, DavidLubarsExecutive Creative Director: GregHahn, Mike SmithCopywriter: Adam ReevesArt Director: Brandon MugarDirector: Noam Murro

WWW.HBOIMAGINE.COM

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Brand: HBOAgency: BBDO, New York City, NY

Industry: Media & PublishingMedia: TV & CinemaMarket: United StatesLanguage: English

Chief Creative Officer: Bill Bruce, DavidLubarsExecutive Creative Director: GregHahn, Mike SmithCopywriter: Adam ReevesArt Director: Brandon MugarDirector: Noam Murro

The Affair

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Brand: HBOAgency: BBDO, New York City, NY

Industry: Media & PublishingMedia: TV & CinemaMarket: United StatesLanguage: English

Chief Creative Officer: Bill Bruce, DavidLubarsExecutive Creative Director: GregHahn, Mike SmithCopywriter: Adam ReevesArt Director: Brandon MugarDirector: Noam Murro

Art Heist

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NON-ALCOHOLIC DRINKS008

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Brand: EvianAgency: Euro RSCG, Paris

Industry: Non-alcoholic drinksMedia: Ambient & InteractivePublished: Jul., 2009Market: FranceLanguage: French

Executive Creative Director: Rémi BabinetCreative Director: Vincent VellaCopywriter: Pierre Duquesnoy, ValérieChidlovskyArt Director: Agnès Cavard, DavidTamayo, Gregory FerembachDirector: Michael Gracey

Rollerbabies

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Brand: EvianAgency: Euro RSCG, Paris

Industry: Non-alcoholic drinksMedia: TV & CinemaPublished: Jul., 2009Market: FranceLanguage: French

Executive Creative Director: Rémi BabinetCreative Director: Vincent VellaCopywriter: Pierre Duquesnoy, ValérieChidlovskyArt Director: Agnès Cavard, DavidTamayo, Gregory FerembachDirector: Michael Gracey

Live Young

Roller Babies

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MEDIA & PUBLISHING009

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Awarded by 5 international festivalsD&ADYellow PencilOutdoor Advertising: Poster Ad…

D&ADYellow Pencil Poster AdvertisingOutdoor Advertising

D&ADYellow Pencil Integrated

D&ADBlack Pencil Graphic DesignLeaflets

Clio AwardsGrand PrintMedia

Clio AwardsGrand PosterMedia

Clio AwardsGold BillboardMedia

Clio AwardsBronzeCollateral

Clio AwardsGrand Integrated Campaign

One ShowGold PencilOutdoor

One ShowGold PencilInnovation in Advertising

ANDY AwardsGold IntegratedMedia

ANDY AwardsGold IntegratedMedia Campaign

ANDY AwardsGold Out of HomeMedia Campaign

Art Directors ClubSilver AdvertisingAdvertising Integrated Advertisi…

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Brand: The ZimbabweanAgency: TBWA, Johannesburg

Industry: Media & PublishingMedia: Ambient & InteractiveMarket: South Africa

Executive Creative Director: DamonStapletonCreative Director: Nicholas HulleyCopywriter: Raphael BasckinArt Director: Nadja Lossgott, Shelley Smoler

Trillion Dollar Campaign (270 sec)

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AUTOMOTIVE & SERVICES010

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Brand: Car OneAgency: Leo Burnett, Buenos Aires

Industry: Automotive & ServicesMedia: TV & CinemaMarket: SpainLanguage: Spanish

Chief Creative Officer: Pablo Capara, SetoOlivieriCreative Director: Carmelo Maselli, LuisSanchez ZinnyCopywriter: Luis Sanchez ZinnyArt Director: Carmelo MaselliDirector: Augusto Giménez Zapiola

Inheritance

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Brand: Car OneAgency: Leo Burnett, Buenos Aires

Industry: Automotive & ServicesMedia: TV & CinemaMarket: SpainLanguage: Spanish

Chief Creative Officer: Pablo Capara, SetoOlivieriCreative Director: Carmelo Maselli, LuisSanchez ZinnyCopywriter: Luis Sanchez ZinnyArt Director: Carmelo MaselliDirector: Augusto Giménez Zapiola

Blueberries

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ELECTRONICS & AUDIO-VISUAL011

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Awarded by 5 international festivalsCannes LionsBronze FilmProduct & Service/Entertainmen…

Cannes LionsGold Film CraftFilm Craft/Cinematography

Cannes LionsSilver Film CraftFilm Craft/Direction

Clio AwardsBronze Television / CinemaMusic Adaptation

Clio AwardsBronze Television / CinemaVisual Effects

ANDY AwardsBronze Television, :30 spots an…Direction

LIA AwardsGold Television / Cinema / Digit…Music Adaptation

LIA AwardsGold Television / Cinema / Digit…Animation

LIA AwardsBronze Television / Cinema / Di…Editing

LIA AwardsGold Television / Cinema / Digit…Visual Effects

LIA AwardsFinalist Television / Cinema / Di…Recreational

Art Directors ClubSilver AdvertisingAdvertising Broadcast Craft/Digi…

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HOUSE, GARDEN & PETS012

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Awarded by 5 international festivalsClio AwardsSilver Integrated CampaignPersonal Items

Clio AwardsSilver Integrated Campaign

One ShowBronze PencilNon-broadcast

ANDY AwardsGold IntegratedPersonal Products

ANDY AwardsGold IntegratedDirection

New York FestivalGrand Mixed Media

New York FestivalBronzeWriting

New York FestivalGrand Mixed MediaMixed Media

New York FestivalGold Art and TechniqueInteractive: Copywriting

New York FestivalSilver Art and TechniqueInteractive: Humor

New York FestivalSilver Avant-GardeAvant-Garde: Webisode

New York FestivalSilverCosmetics/Beauty Aids/Toiletries

New York FestivalSilverWebisodes

Art Directors ClubGold InteractiveInteractive Online Branded Cont…

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Brand: TampaxAgency: Leo Burnett, Chicago, IL

Industry: House, Garden & PetsMedia: CyberPublished: Jun., 2009Market: United StatesLanguage: English

Chief Creative Officer: John Condon, MarkTutsselExecutive Creative Director: Becky SwansonCreative Director: Dave Loew, Jon WyvilleCopywriter: Dave LoewArt Director: Jon WyvilleDirector: Randy Krallman

Zach Johnson

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Brand: TampaxAgency: Leo Burnett, Chicago, IL

Industry: House, Garden & PetsMedia: CyberPublished: Jun., 2009Market: United StatesLanguage: English

Chief Creative Officer: John Condon, MarkTutsselExecutive Creative Director: Becky SwansonCreative Director: Dave Loew, Jon WyvilleCopywriter: Dave LoewArt Director: Jon WyvilleDirector: Randy Krallman

Day 1: V-Day (720 sec)

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AUTOMOTIVE & SERVICES013

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HOUSE, GARDEN & PETS014

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Awarded by 5 international festivalsCannes LionsGold DirectStrategy/Best Low Budget Cam…

Cannes LionsGold CyberOther Interactive Digital Solutio…

Cannes LionsBronze CyberViral Advertising/Viral Marketing

Cannes LionsTitanium Titanium & IntegratedTitanium and Integrated

ANDY AwardsSilver DigitalRetail

LIA AwardsGold DigitalRetail

LIA AwardsGold DigitalInnovation Online

LIA AwardsGold Non-traditionalRetail

LIA AwardsSilver The New CategoryThe NEW Category

New York FestivalGrand Digital and InteractiveInnovative

New York FestivalGold Avant-GardeAvant-Garde: Innovative Use of…

New York FestivalGoldBest Use of Medium/Websites

New York FestivalGoldHome Appliances/Furnishings

New York FestivalGoldAdvertising & Promotional

New York FestivalGoldPlace-Based Media

New York FestivalGoldSocial Network

Art Directors ClubGold InteractiveInteractive Blogs, Communities …

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PUBLIC INTEREST & NON-PROFIT015

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Awarded by 5 international festivalsCannes LionsGold RadioCraft/Best Use of Radio as a M…

Cannes LionsBronze MediaUse of Media/Best Use of Radio

Cannes LionsSilver RadioCraft/Best Use of Music and/or …

Golden DrumGolden Drum Grand Prix RadioSocial & charity

Golden DrumGolden Drum RadioTelevision, radio, cinema

Golden DrumSilver Drum RadioMixed and interactive media

LIA AwardsBronze Television / Cinema / Di…Music Original

LIA AwardsGold RadioPublic Service/Social Welfare

LIA AwardsFinalist RadioMusic Original

LIA AwardsFinalist DigitalMusic Original

New York FestivalGold Art and TechniqueRadio: Original Music

New York FestivalSilverUNDPI: Innovative Use of Media

New York FestivalSilver Mixed MediaMixed Media : Healthcare

Cresta AwardsWinner Interactive

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Brand: Israel Aids Task ForceAgency: Y&R, Tel-Aviv

Industry: Public interest & Non-profitMedia: Promotion & Event

Chief Creative Officer: Gideon AmichayExecutive Creative Director: Tzur GolanCreative Director: Amit GalCopywriter: Geva Kochba, Nadav RavivArt Director: Shirley BaharPhotography: Eitan NadelDirector: Guy Poreh

Sdia Project

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CULTURE, RECREATION & SPORT016

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Awarded by 5 international festivalsClio AwardsBronzeEntertainment

AdPrintGold AngelArt, Culture, Media & Entertain…

AdPrintWinnerBest Use of Illustration

AdPrintSilver AngelArt, Culture, Media & Entertain…

AdPrintBronze AngelArt, Culture, Media & Entertain…

Golden Award MontreuxGold Medal Print advertising / P…Illustration

Golden Award MontreuxGold Medal Print advertising / P…Campaign

New York FestivalGold Art and TechniquePrint: Art Direction

New York FestivalSilver Art and TechniquePrint: Illustration

Cresta AwardsWinner Outdoor

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CULTURE, RECREATION & SPORT017

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AUTOMOTIVE & SERVICES018

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Awarded by 5 international festivalsGolden Award MontreuxGold Medal Web / Online / Viral…Commercials for web only

Golden DrumGolden Drum Grand Prix Intera…Other interactive ads and digital…

New York FestivalGold Digital and InteractiveAutomobiles

Art Directors ClubBronze InteractiveInteractive Online Branded Cont…

Cresta AwardsWinner TV / Cinema / Digital

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ALCOHOLIC DRINKS019

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PUBLIC INTEREST & NON-PROFIT020

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Brand: NikeAgency: Wieden + Kennedy, Portland, CO

Industry: Public interest & Non-profitMedia: Ambient & Interactive

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Danielle Flagg, TylerWhisnandCopywriter: Karl Lieberman, Marco KayeArt Director: Adam Heathcott, ChrisHutchinson, James Moslander, RyanO'RourkeDirector: Alex Barwick, DanielSheniak, Frank Budgen

Livestrong Integrated Campaign

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CULTURE, RECREATION & SPORT021

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ALCOHOLIC DRINKS022

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CONFECTIONERY & SNACKS023

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Brand: SnickersAgency: BBDO, New York City, NY

Industry: Confectionery & SnacksMedia: TV & CinemaLanguage: English

Chief Creative Officer: David LubarsCreative Director: Gianfranco Arena, PeterKainCopywriter: Peter KainArt Director: Gianfranco ArenaDirector: Craig Gillespie

You're not you when you're hungry.Snickers satisfies

Betty White

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Brand: SnickersAgency: BBDO, New York City, NY

Industry: Confectionery & SnacksMedia: TV & CinemaLanguage: English

Chief Creative Officer: David LubarsCreative Director: Gianfranco Arena, PeterKainCopywriter: Peter KainArt Director: Gianfranco ArenaDirector: Craig Gillespie

You're not you when you're hungry.Snickers satisfies

Road Trip

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ELECTRONICS & AUDIO-VISUAL024

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MEDIA & PUBLISHING025

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Brand: BBCAgency: Y&R, London (England)

Industry: Media & PublishingMedia: TV & CinemaPublished: Sep., 2009Market: United KingdomLanguage: English

Executive Creative Director: Damon CollinsCopywriter: Jules Chalkley, Nick SimonsArt Director: Jules Chalkley, Nick SimonsDirector: Vince Squibb

If you love where you live, be part of it

Local Radio

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Brand: BBCAgency: Y&R, London (England)

Industry: Media & PublishingMedia: TV & CinemaPublished: Sep., 2009Market: United KingdomLanguage: English

Executive Creative Director: Damon CollinsCopywriter: Jules Chalkley, Nick SimonsArt Director: Jules Chalkley, Nick SimonsDirector: Vince Squibb

Sussex

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Brand: BBCAgency: Y&R, London (England)

Industry: Media & PublishingMedia: TV & CinemaPublished: Sep., 2009Market: United KingdomLanguage: English

Executive Creative Director: Damon CollinsCopywriter: Jules Chalkley, Nick SimonsArt Director: Jules Chalkley, Nick SimonsDirector: Vince Squibb

Merseyside

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Brand: BBCAgency: Y&R, London (England)

Industry: Media & PublishingMedia: TV & CinemaPublished: Sep., 2009Market: United KingdomLanguage: English

Executive Creative Director: Damon CollinsCopywriter: Jules Chalkley, Nick SimonsArt Director: Jules Chalkley, Nick SimonsDirector: Vince Squibb

Essex

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PHARMACEUTICAL026

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Awarded by 4 international festivalsClio AwardsGold Television / CinemaPharmaceuticals

Clio AwardsSilver Television / CinemaPharmaceuticals

One ShowGold PencilTelevision : 20 and under

ANDY AwardsBronzeHealth & Medical Products & S…

ANDY AwardsBronze Television, :30 spots an…Health & Medical Products & S…

ANDY AwardsBronze Television, over :30 spotsHealth & Medical Products & S…

ANDY AwardsBronze Television, :30 spots an…Health & Medical Products & S…

Art Directors ClubSilver AdvertisingAdvertising Broadcast Media T…

Art Directors ClubSilver AdvertisingAdvertising Broadcast Media T…

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Brand: ViagraAgency: Taxi, Toronto, ON

Industry: PharmaceuticalMedia: TV & CinemaMarket: CanadaLanguage: English

Chief Creative Officer: Steve MykolynExecutive Creative Director: Darren ClarkeCopywriter: Emilie Larocque, NathanMonteith, Stefan WegnerArt Director: Nathan Monteith, StefanWegnerDirector: ThePerlorian Brothers

Talk to your doctor.

Strolling

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Brand: ViagraAgency: Taxi, Toronto, ON

Industry: PharmaceuticalMedia: TV & CinemaMarket: CanadaLanguage: English

Chief Creative Officer: Steve MykolynExecutive Creative Director: Darren ClarkeCopywriter: Emilie Larocque, NathanMonteith, Stefan WegnerArt Director: Nathan Monteith, StefanWegnerDirector: ThePerlorian Brothers

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Antiquing

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Brand: ViagraAgency: Taxi, Toronto, ON

Industry: PharmaceuticalMedia: TV & CinemaMarket: CanadaLanguage: English

Chief Creative Officer: Steve MykolynExecutive Creative Director: Darren ClarkeCopywriter: Emilie Larocque, NathanMonteith, Stefan WegnerArt Director: Nathan Monteith, StefanWegnerDirector: ThePerlorian Brothers

Talk to your doctor.

Reading

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Brand: ViagraAgency: Taxi, Toronto, ON

Industry: PharmaceuticalMedia: TV & CinemaMarket: CanadaLanguage: English

Chief Creative Officer: Steve MykolynExecutive Creative Director: Darren ClarkeCopywriter: Emilie Larocque, NathanMonteith, Stefan WegnerArt Director: Nathan Monteith, StefanWegnerDirector: ThePerlorian Brothers

Talk to your doctor.

Sports

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PHARMACEUTICAL027

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PROFESSIONAL & PUBLIC SERVICES028

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PUBLIC INTEREST & NON-PROFIT029

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Brand: VolkswagenAgency: DDB, Stockholm

Industry: Public interest & Non-profitMedia: CyberMarket: SwedenLanguage: English

Chief Creative Officer: Andreas DahlqvistCreative Director: Andreas DahlqvistCopywriter: Martin LundgrenArt Director: Simon HigbyDirector: Martin Lundgren, PatrikSundberg, Simon Higby, Simon Mogren

The Fun Theory

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Page 138: 100 Most Awarded Adverts of 2010

Brand: VolkswagenAgency: DDB, Stockholm

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: SwedenLanguage: English

Chief Creative Officer: Andreas DahlqvistCreative Director: Andreas DahlqvistCopywriter: Martin LundgrenArt Director: Simon HigbyDirector: Martin Lundgren, PatrikSundberg, Simon Higby, Simon Mogren

The Fun Theory

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Brand: VolkswagenAgency: DDB, Stockholm

Industry: Public interest & Non-profitMedia: TV & CinemaMarket: SwedenLanguage: English

Chief Creative Officer: Andreas DahlqvistCreative Director: Andreas DahlqvistCopywriter: Martin LundgrenArt Director: Simon HigbyDirector: Martin Lundgren, PatrikSundberg, Simon Higby, Simon Mogren

Piano Staircase

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Brand: VolkswagenAgency: DDB, Stockholm

Industry: Public interest & Non-profitMedia: TV & CinemaMarket: SwedenLanguage: English

Chief Creative Officer: Andreas DahlqvistCreative Director: Andreas DahlqvistCopywriter: Martin LundgrenArt Director: Simon HigbyDirector: Martin Lundgren, PatrikSundberg, Simon Higby, Simon Mogren

World's Deepest Bin

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PUBLIC INTEREST & NON-PROFIT030

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APPAREL, CLOTHING & FOOTWEAR031

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ELECTRONICS & AUDIO-VISUAL032

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ELECTRONICS & AUDIO-VISUAL033

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Awarded by 4 international festivalsCannes LionsSilver CyberOther Interactive Digital Solutio…

Golden DrumGolden Drum PROn-line and off-line media relati…

New York FestivalSilver Mixed MediaMixed Media : Personal Products

New York FestivalSilver Avant-GardeAvant-Garde Social Network

Cresta AwardsWinner TV / Cinema / Digital

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FINANCIAL & LEGAL SERVICES034

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Awarded by 4 international festivalsCannes LionsSilver MediaProduct & Service/Financial Pro…

Golden Award MontreuxGold Medal Creative use of me…Best Use of Mixed Media

LIA AwardsSilver Integrated CampaignIntegrated Campaign

New York FestivalGold Mixed MediaMixed Media : Financial Services

Page 159: 100 Most Awarded Adverts of 2010

Brand: ING DirectAgency: Euro RSCG, Brussels

Industry: Financial & Legal servicesMedia: Ambient & Interactive

Executive Creative Director: Dominique vanDoormaalCopywriter: Olivier Roland, ThomasDanthineArt Director: Antoinette Ribas, DenisDubrullePhotography: Frieke JanssensDirector: Peggy Steenvoorden

Miss Penny

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Page 161: 100 Most Awarded Adverts of 2010

FOOD035

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HOUSE, GARDEN & PETS036

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Awarded by 4 international festivalsCannes LionsBronze FilmProduct & Service/Cosmetics &…

CíclopeGold Live ActionLIVE ACTION. Best Editing

CíclopeSilver Live ActionLIVE ACTION. Best Direction

LIA AwardsBronze Television / Cinema / Di…Cosmetics/Toiletries/Pharmace…

New York FestivalGold TV / CinemaCosmetics/Beauty Aids/Toiletries

Page 169: 100 Most Awarded Adverts of 2010

Brand: Axe/LynxAgency: Ponce, Buenos Aires

Industry: House, Garden & PetsMedia: TV & CinemaPublished: Jul., 2009Language: English

Chief Creative Officer: Hernán PonceExecutive Creative Director: Hernan Ibarra-Puentes, Hernán Ponce, Walter AreggerCreative Director: Analia Rios, RicardoArmentanoCopywriter: Juan UreArt Director: Christian RosliDirector: Paul Hunter

The Power of Fragrance.

Destiny

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MEDIA & PUBLISHING037

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Awarded by 4 international festivalsCannes LionsGold MediaUse of Media/Best Use of Ambi…

Cannes LionsBronze OutdoorAmbient/Ambient: Special Build

Golden Award MontreuxGold Award Creative use of me…Best Use of Ambient Media

LIA AwardsGold DesignEnvironments/Installations/Displ…

New York FestivalBronze Mixed MediaMixed Media : Media Promotion…

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MEDIA & PUBLISHING038

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Brand: 13ème RueAgency: Euro RSCG, Paris

Industry: Media & PublishingMedia: CyberLanguage: English

Executive Creative Director: StéphaneXibérrasCreative Director: Christophe Clapier, IvanBeczkowski, Olivier ApersCopywriter: Ivan BeczkowskiDirector: Nicolas Benamou

I Kill A Friend,com

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Page 179: 100 Most Awarded Adverts of 2010

CATERING INDUSTRY039

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FOOD040

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HOUSE, GARDEN & PETS041

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HOUSE, GARDEN & PETS042

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INTERNET SITES & SERVICES043

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PUBLIC INTEREST & NON-PROFIT044

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APPAREL, CLOTHING & FOOTWEAR045

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Brand: JordanAgency: Wieden + Kennedy, New York City,NY

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaPublished: Oct., 2009Market: United States

Executive Creative Director: KevinProudfoot, Todd WaterburyCreative Director: Derek Barnes, KeithCartwrightCopywriter: Andy FergusonArt Director: Andy Ferguson, RicardoViramontesDirector: Rupert Sanders

Become Legendary

Slap

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APPAREL, CLOTHING & FOOTWEAR046

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Awarded by 3 international festivalsCannes LionsGrand Prix OutdoorBillboards & Street Furniture/Cl…

One ShowGold PencilOutdoor

ANDY AwardsBronze Printed MaterialsFashion Apparel & Accessories

Page 211: 100 Most Awarded Adverts of 2010

Brand: DieselAgency: Anomaly, London (England)

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Dec., 2009

Smart may have the brains, but stupid hasthe balls.

Be Stupid, 11

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Page 212: 100 Most Awarded Adverts of 2010

Brand: DieselAgency: Anomaly, London (England)

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Dec., 2009

Stupid might fail. Smart doesn't even try.

Be Stupid, 15

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Brand: DieselAgency: Anomaly, London (England)

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Dec., 2009

Smart critiques. Stupid creates.

Be Stupid, 19

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Brand: DieselAgency: Anomaly, London (England)

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Dec., 2009

Smart may have the brains, but stupid hasthe balls.

Be Stupid, 20

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EDUCATION047

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Brand: Panamericana School of Art and DesignAgency: BBDO, São Paulo

Industry: EducationMedia: Ambient & InteractiveLanguage: English

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Marcello SerpaCreative Director: Dulcídio Caldeira, LuizSanchesCopywriter: Marco GiannelliArt Director: Andre Gola

How far does your creativity go?

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Brand: Panamericana School of Art and DesignAgency: BBDO, São Paulo

Industry: EducationMedia: PrintLanguage: English

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Marcello SerpaCreative Director: Dulcídio Caldeira, LuizSanchesCopywriter: Marco GiannelliArt Director: Andre Gola

Tray

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Brand: Panamericana School of Art and DesignAgency: BBDO, São Paulo

Industry: EducationMedia: OutdoorLanguage: English

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Marcello SerpaCreative Director: Dulcídio Caldeira, LuizSanchesCopywriter: Marco GiannelliArt Director: Andre Gola

How far does your creativity go?

Panel

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Brand: Panamericana School of Art and DesignAgency: BBDO, São Paulo

Industry: EducationMedia: PrintPublished: Jan., 2009

Creative Director: Dulcídio Caldeira, LuizSanches, Marcello SerpaCopywriter: Andre GodoiArt Director: Andre Gola

How Far Does Your Creativity Go, 1

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FINANCIAL & LEGAL SERVICES048

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MEDIA & PUBLISHING049

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Awarded by 3 international festivalsCannes LionsGrand Prix PressMagazine/Product & Service/Pu…

Cannes LionsGold PressMagazine/Craft/Art Direction

Cannes LionsSilver OutdoorBillboards & Street Furniture/Pu…

Cannes LionsGold OutdoorAmbient/Ambient: Digital Outdoor

Cannes LionsGold DesignCorporate or Brand Identity/Oth…

Clio AwardsGold PosterMedia

Clio AwardsBronze PosterMedia

Clio AwardsGold PrintMedia

LIA AwardsGold PosterPoster Campaign

LIA AwardsGrand LIA Print

LIA AwardsGold PrintArt Direction Campaign

LIA AwardsGold PrintConsumer Campaign

Page 227: 100 Most Awarded Adverts of 2010

Brand: BillboardAgency: BBDO, São Paulo

Industry: Media & PublishingMedia: Outdoor

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Marcello SerpaCreative Director: Dulcídio Caldeira, LuizSanchesCopywriter: André KassuArt Director: Danilo Boer, Marcos Medeiros

Live Panel From Billboard

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MEDIA & PUBLISHING050

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Brand: BBCAgency: Y&R, London (England)

Industry: Media & PublishingMedia: TV & CinemaPublished: Jan., 2010Market: United Kingdom

Executive Creative Director: Damon CollinsCopywriter: Freddy Mandy, TimMcNaughtonArt Director: Freddy Mandy, TimMcNaughtonDirector: Marc Craste

Winter Olympics

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Page 235: 100 Most Awarded Adverts of 2010

NON-ALCOHOLIC DRINKS051

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Awarded by 3 international festivalsCannes LionsGrand Prix PromoBest Integrated Promotional Ca…

Cannes LionsGold PRTechnique/Best Use of Live Ev…

Cannes LionsGold PromoUse of Promo & Activation/Spo…

Cannes LionsGold FilmOther Film Content/Other Screens

Cannes LionsGrand Prix PRSectors & Services/Consumer …

Cannes LionsGold Titanium & IntegratedTitanium and Integrated

Cannes LionsSilver MediaUse of Media/Best Use of Bran…

Cannes LionsBronze CyberDigitally Led Integrated Campai…

One ShowGold PencilIntegrated branding campaign

ANDY AwardsGrandyBeverage/Non-Alcohol

Page 237: 100 Most Awarded Adverts of 2010

Brand: GatoradeAgency: TBWA, Los Angeles, CA

Industry: Non-alcoholic drinksMedia: TV & CinemaMarket: United StatesLanguage: English

Chief Creative Officer: Rob SchwartzExecutive Creative Director: Jimmy SmithCreative Director: Brent Anderson, SteveHowardCopywriter: Adam Nowak, BrentAnderson, Steve HowardArt Director: Katie Meza, Peter ReidDirector: Kris Belman, V. Scott Balcerek

Replay Episode 1

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Brand: GatoradeAgency: TBWA, Los Angeles, CA

Industry: Non-alcoholic drinksMedia: TV & CinemaMarket: United StatesLanguage: English

Chief Creative Officer: Rob SchwartzExecutive Creative Director: Jimmy SmithCreative Director: Brent Anderson, SteveHowardCopywriter: Adam Nowak, BrentAnderson, Steve HowardArt Director: Katie Meza, Peter ReidDirector: Kris Belman, V. Scott Balcerek

Replay Episode 2

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PUBLIC INTEREST & NON-PROFIT052

Page 240: 100 Most Awarded Adverts of 2010

Awarded by 3 international festivalsCannes LionsGold Film CraftFilm Craft/Best Use of Music

Clio AwardsGold Television / CinemaMusic Original

LIA AwardsSilver Television / Cinema / Dig…Music Original

Page 241: 100 Most Awarded Adverts of 2010

Brand: Deutscher Tierschutzbund e. VAgency: Grey, Dusseldorf

Industry: Public interest & Non-profitMedia: TV & Cinema

Chief Creative Officer: Per PedersenExecutive Creative Director: MoritzGrub, Regner LotzCopywriter: Regner LotzArt Director: Moritz GrubDirector: Mathieu Mazzotti Colombo, MoritzGrub

A Peace of Mind

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Page 243: 100 Most Awarded Adverts of 2010

PUBLIC INTEREST & NON-PROFIT053

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Brand: Topsy FoundationAgency: Ogilvy, Johannesburg

Industry: Public interest & Non-profitMedia: TV & CinemaPublished: Nov., 2009Market: South AfricaLanguage: English

Chief Creative Officer: Fran LuckinExecutive Creative Director: Gerry HumanCreative Director: Bridget Johnson, FranLuckinCopywriter: Stephanie van NiekerkArt Director: Robyn Bergmann, Vidette KayDirector: Kim Geldenhuys

Help us provide us the treatment that cangive someone a second chance

Selinah

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Page 247: 100 Most Awarded Adverts of 2010

CULTURE, RECREATION & SPORT054

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Brand: Vancouver International Film FestivalAgency: TBWA, Vancouver, BC

Industry: Culture, Recreation & SportMedia: TV & CinemaPublished: Oct., 2009Market: CanadaLanguage: English

Creative Director: Paul LittleCopywriter: Addie Gillespie, Jon MurrayArt Director: Addie Gillespie, Jon MurrayDirector: Tim Godsall

Subtitles

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Brand: Vancouver International Film FestivalAgency: TBWA, Vancouver, BC

Industry: Culture, Recreation & SportMedia: TV & CinemaPublished: Oct., 2009Market: CanadaLanguage: English

Creative Director: Paul LittleCopywriter: Addie Gillespie, Jon MurrayArt Director: Addie Gillespie, Jon MurrayDirector: Tim Godsall

Sexuality

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Brand: Vancouver International Film FestivalAgency: TBWA, Vancouver, BC

Industry: Culture, Recreation & SportMedia: TV & CinemaPublished: Oct., 2009Market: CanadaLanguage: English

Creative Director: Paul LittleCopywriter: Addie Gillespie, Jon MurrayArt Director: Addie Gillespie, Jon MurrayDirector: Tim Godsall

Disturbing

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Page 253: 100 Most Awarded Adverts of 2010

CULTURE, RECREATION & SPORT055

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Brand: New Zealand Book CouncilAgency: BBDO, Auckland

Industry: Culture, Recreation & SportMedia: TV & CinemaLanguage: English

Executive Creative Director: NickWorthingtonCopywriter: Anne Boothroyd, LenCheeseman, Nick WorthingtonArt Director: Anne Boothroyd, LenCheeseman, Nick WorthingtonDirector: Line Andersen, Martin Andersen

Where Books Come To Life

Going West

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Page 257: 100 Most Awarded Adverts of 2010

RETAIL & DISTRIBUTION056

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ALCOHOLIC DRINKS057

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Awarded by 3 international festivalsCannes LionsSilver DesignPackaging Design/Alcoholic Dri…

Golden DrumSilver Drum Design & Art Direct…Packaging design

LIA AwardsSilver Package DesignLiquors

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ALCOHOLIC DRINKS058

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Awarded by 3 international festivalsCannes LionsGold PromoUse of Promo & Activation/Eve…

Cannes LionsGold PromoProduct & Service/Corporate Im…

Cannes LionsGold PRTechnique/Best Use of Live Ev…

Cannes LionsGold PRBest Campaign/Best Integrated…

Cannes LionsGold OutdoorAmbient/Ambient: Stunts & Live…

Cannes LionsGold MediaUse of Media/Best Use of Speci…

Cannes LionsSilver DirectUse of Direct Marketing/Ambien…

Cannes LionsBronze DirectProduct & Service/Corporate Im…

ANDY AwardsSilver IntegratedBeverage/Alcohol

LIA AwardsBronze Non-traditionalBeverages - Alcoholic

Page 269: 100 Most Awarded Adverts of 2010

Brand: HeinekenAgency: JWT, Milan

Industry: Alcoholic drinksMedia: Promotion & EventPublished: Oct., 2009Market: ItalyLanguage: English

Executive Creative Director: Pietro MaestriCreative Director: Bruno Bertelli, CristianaBoccassiniCopywriter: Cristiano Tonnarelli, DarioGargiuloArt Director: Marco Viganò

Heineken, made to entertain

Real Madrid Vs Milan AC

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Page 271: 100 Most Awarded Adverts of 2010

AUTOMOTIVE & SERVICES059

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Brand: AudiAgency: Kempertrautmann, Hamburg

Industry: Automotive & ServicesMedia: TV & CinemaPublished: Aug., 2009Language: German

Creative Director: Florian Weber, GerritZinke, Jens Theil, Sönke Busch, TobiasAhrensCopywriter: Christoph Gähwiler, MichaelGötzArt Director: Florian Schimmer, SimonJasper PhilippDirector: Carl Erik Rinsch

Vorsprung durch Technik

Intelligently Combined

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Page 275: 100 Most Awarded Adverts of 2010

AUTOMOTIVE & SERVICES060

Page 276: 100 Most Awarded Adverts of 2010

Awarded by 3 international festivalsClio AwardsSilver Integrated Campaign

Golden Award MontreuxGold Award Creative use of me…Best use of Mixed Media

Golden DrumGolden Drum Grand Prix Adver…Cars, other vehicles and access…

Golden DrumGolden Watch Advertising Cam…Advertising campaigns

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AUTOMOTIVE & SERVICES061

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Brand: Mini CooperAgency: JWT, Amsterdam

Industry: Automotive & ServicesMedia: Promotion & Event

Creative Director: Martijn van derWerf, Thijs de BoerCopywriter: Thijs de Boer, Thomas ReinholdArt Director: Martijn van der Werf, Thom vanRijckevorsel

The Mini Christmas Box

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Page 283: 100 Most Awarded Adverts of 2010

CATERING INDUSTRY062

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CATERING INDUSTRY063

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Brand: McDonald'sAgency: Leo Burnett, London (England)

Industry: Catering industryMedia: TV & CinemaLanguage: English

Executive Creative Director: JonathanBurleyCreative Director: Jim BoltonCopywriter: Guy Moore, Tony MalcolmArt Director: Guy Moore, Tony MalcolmDirector: Neil Gorringe

There's a McDonald for everyone

Everybody

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Page 290: 100 Most Awarded Adverts of 2010

Brand: McDonald'sAgency: Leo Burnett, London (England)

Industry: Catering industryMedia: TV & CinemaLanguage: English

Executive Creative Director: JonathanBurleyCreative Director: Jim BoltonCopywriter: Guy Moore, Tony MalcolmArt Director: Guy Moore, Tony MalcolmDirector: Neil Gorringe

There's a McDonald for everyone

Techy Types

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ELECTRONICS & AUDIO-VISUAL064

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ELECTRONICS & AUDIO-VISUAL065

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Brand: PhilipsAgency: DDB, London (England)

Industry: Electronics & Audio-VisualMedia: CyberPublished: Mar., 2010Language: English

Chief Creative Officer: Neil DawsonExecutive Creative Director: Neil DawsonCreative Director: Jeremy CraigenCopywriter: Sam OliverArt Director: Shishir PatelDirector: Carl Erik Rinsch

There are millions ways to tell a story.There's only one way to watch one

Parallel Lines Trailer

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Brand: PhilipsAgency: DDB, London (England)

Industry: Electronics & Audio-VisualMedia: TV & CinemaPublished: Mar., 2010Language: English

Chief Creative Officer: Neil DawsonExecutive Creative Director: Neil DawsonCreative Director: Jeremy CraigenCopywriter: Sam OliverArt Director: Shishir PatelDirector: Carl Erik Rinsch

The Gift

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ELECTRONICS & AUDIO-VISUAL066

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Awarded by 3 international festivalsCannes LionsBronze CyberWebsites & Microsites/Charities…

Cannes LionsBronze CyberDigitally Led Integrated Campai…

LIA AwardsSilver DigitalOnline Campaign

Art Directors ClubGold InteractiveInteractive Campaign Site Prod…

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FINANCIAL & LEGAL SERVICES067

Page 308: 100 Most Awarded Adverts of 2010

Awarded by 3 international festivalsCannes LionsSilver FilmProduct & Service/Banking, Inv…

Golden DrumGolden Drum Grand Prix Adver…Corporate and financial

Golden DrumGolden Watch Advertising Cam…Advertising campaigns

LIA AwardsGold BillboardBillboard Campaign

Page 309: 100 Most Awarded Adverts of 2010

Brand: ING DirectAgency: Leo Burnett, Milan

Industry: Financial & Legal servicesMedia: Ambient & Interactive

Chief Creative Officer: EnricoDorizza, Sergio RodriguezExecutive Creative Director: EnricoDorizza, Sergio RodriguezCreative Director: Corrado CardoniCopywriter: Matteo Lazzarini, SantiagoSaieghArt Director: Luca Zamboni, Roberto PiazzaPhotography: Nahuel Berger

Our clients are our best advertising

Bus

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TOYS & GAMES068

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HOUSE, GARDEN & PETS069

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HOUSE, GARDEN & PETS070

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HOUSE, GARDEN & PETS071

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MEDIA & PUBLISHING072

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NON-ALCOHOLIC DRINKS073

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PUBLIC INTEREST & NON-PROFIT074

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Awarded by 3 international festivalsOne ShowGold PencilPublic Service: Outdoor

One ShowSilver PencilInnovation in Advertising

One ShowSilver PencilExperiential Advertising

New York FestivalBronze Art and TechniquePrint: Illustration

New York FestivalSilver Art and TechniqueOutdoor: Illustration

New York FestivalGold OutdoorBest use of Medium/Posters

New York FestivalSilver OutdoorGuerilla Advertising

New York FestivalBronze Avant-GardeAvant-Garde: Innovative Use of…

New York FestivalBronze OutdoorCivic/Social Education

Art Directors ClubSilver AdvertisingAdvertising Collateral Advertisin…

Page 343: 100 Most Awarded Adverts of 2010

Brand: ANADAgency: Ogilvy, Frankfurt/Main

Industry: Public interest & Non-profitMedia: Ambient & Interactive

Executive Creative Director: ChristianMommertz, Stephan VogelCreative Director: ChristianMommertz, Stephan VogelCopywriter: Albert S. Chan, Sabina HesseArt Director: Albert S. Chan, Sabina HessePhotography: Joachim Bacherl

Contemporary Beauty Ideal

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Brand: ANADAgency: Ogilvy, Frankfurt/Main

Industry: Public interest & Non-profitMedia: Outdoor

Executive Creative Director: ChristianMommertz, Stephan VogelCreative Director: ChristianMommertz, Stephan VogelCopywriter: Albert S. Chan, Sabina HesseArt Director: Albert S. Chan, Sabina HessePhotography: Joachim Bacherl

Boucher's Nude 2009

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Brand: ANADAgency: Ogilvy, Frankfurt/Main

Industry: Public interest & Non-profitMedia: Outdoor

Executive Creative Director: ChristianMommertz, Stephan VogelCreative Director: ChristianMommertz, Stephan VogelCopywriter: Albert S. Chan, Sabina HesseArt Director: Albert S. Chan, Sabina HessePhotography: Joachim Bacherl

Ingres' Bather 2009

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Brand: ANADAgency: Ogilvy, Frankfurt/Main

Industry: Public interest & Non-profitMedia: Outdoor

Executive Creative Director: ChristianMommertz, Stephan VogelCreative Director: ChristianMommertz, Stephan VogelCopywriter: Albert S. Chan, Sabina HesseArt Director: Albert S. Chan, Sabina HessePhotography: Joachim Bacherl

Manet's Olympia 2009

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PUBLIC INTEREST & NON-PROFIT075

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Page 351: 100 Most Awarded Adverts of 2010

PUBLIC INTEREST & NON-PROFIT076

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Brand: AIDESAgency: TBWA, Paris

Industry: Public interest & Non-profitMedia: TV & CinemaPublished: Nov., 2009Market: FranceLanguage: English

Executive Creative Director: EricHolden, Rémi NoëlCopywriter: Ingrid VaretzArt Director: Ingrid VaretzDirector: Yoann Lemoine

Protect Yourself

Graffiti

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Brand: AIDESAgency: TBWA, Paris

Industry: Public interest & Non-profitMedia: CyberPublished: Nov., 2009Market: FranceLanguage: English

Executive Creative Director: EricHolden, Rémi NoëlCopywriter: Ingrid VaretzArt Director: Ingrid VaretzDirector: Yoann Lemoine

Protect Yourself

Graffiti

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PUBLIC INTEREST & NON-PROFIT077

Page 356: 100 Most Awarded Adverts of 2010

Awarded by 3 international festivalsCannes LionsSilver DesignCorporate or Brand Identity/Poi…

LIA AwardsBronze Integrated CampaignIntegrated Campaign

LIA AwardsFinalist DesignEnvironments/Installations/Displ…

New York FestivalSilver OutdoorCorporate Image/Information/R…

New York FestivalBronze OutdoorGuerilla: Outdoor

Page 357: 100 Most Awarded Adverts of 2010

Brand: SonyAgency: Hakuhodo Kettle Inc, Tokyo

Industry: Public interest & Non-profitMedia: Ambient & Interactive

Creative Director: Kazuaki Hashida, KentaroKimura, Yusuke ShimizuCopywriter: Koichiro IizukaArt Director: Ken FunakiPhotography: Kei Mizuta, MisatoNoro, Sayaka Sakata, ShingoKato, Takanori Sato, Toshiya HiramatsuDirector: Takanori Sato, Toshiya Hiramatsu

The Wall Sale

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Page 359: 100 Most Awarded Adverts of 2010

RETAIL & DISTRIBUTION078

Page 361: 100 Most Awarded Adverts of 2010

Brand: Best BuyAgency: Crispin Porter + Bogusky, Miami, FL

Industry: Retail & DistributionMedia: Miscellaneous

Chief Creative Officer: Andrew Keller, JeffBenjamin, Rob ReillyExecutive Creative Director: Jeff BenjaminCreative Director: DJ Pierce, EvanFry, Justin EbertCopywriter: David Littlejohn, JustinEbert, Tom PettusArt Director: DJ Pierce, DavidBrownlow, David Gonsalves, Kat StreetDirector: Henry-Alex Rubin, Matt Walsh

Twelpforce

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Page 363: 100 Most Awarded Adverts of 2010

RETAIL & DISTRIBUTION079

Page 365: 100 Most Awarded Adverts of 2010

Brand: Harvey NicholsAgency: Y&R, Abu Dhabi

Industry: Retail & DistributionMedia: PrintPublished: Feb., 2009

Executive Creative Director: Shahir AhmedCreative Director: Komal Bedi SohalCopywriter: Shahir AhmedArt Director: Dash Gaude, Komal BediSohal, Sajesh PudusseryPhotography: Tejal Patni

Birds

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Page 366: 100 Most Awarded Adverts of 2010

Brand: Harvey NicholsAgency: Y&R, Abu Dhabi

Industry: Retail & DistributionMedia: PrintPublished: Feb., 2009

Executive Creative Director: Shahir AhmedCreative Director: Komal Bedi SohalCopywriter: Shahir AhmedArt Director: Dash Gaude, Komal BediSohal, Sajesh PudusseryPhotography: Tejal Patni

Cats

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Page 367: 100 Most Awarded Adverts of 2010

Brand: Harvey NicholsAgency: Y&R, Abu Dhabi

Industry: Retail & DistributionMedia: PrintPublished: Feb., 2009

Executive Creative Director: Shahir AhmedCreative Director: Komal Bedi SohalCopywriter: Shahir AhmedArt Director: Dash Gaude, Komal BediSohal, Sajesh PudusseryPhotography: Tejal Patni

Fender Bender

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Brand: Harvey NicholsAgency: Y&R, Abu Dhabi

Industry: Retail & DistributionMedia: OutdoorPublished: Feb., 2009

Executive Creative Director: Shahir AhmedCreative Director: Komal Bedi SohalCopywriter: Shahir AhmedArt Director: Dash Gaude, Komal BediSohal, Sajesh PudusseryPhotography: Tejal Patni

Fire Extinguishers

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Page 369: 100 Most Awarded Adverts of 2010

TOYS & GAMES080

Page 370: 100 Most Awarded Adverts of 2010

Awarded by 3 international festivalsGolden DrumGolden Drum PressLeisure, entertainment, culture …

Golden HammerSilver Hammer Print AdsClothing, beauty products, hygi…

Golden HammerDiploma Print AdsClothing, beauty products, hygi…

Golden HammerDiploma Outdoor PostersClothing, beauty products, hygi…

PIAFSilver OOH - Out of HomeOut of Home

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HOUSE, GARDEN & PETS081

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Page 379: 100 Most Awarded Adverts of 2010

MEDIA & PUBLISHING082

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Page 383: 100 Most Awarded Adverts of 2010

PROFESSIONAL & PUBLIC SERVICES083

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Page 389: 100 Most Awarded Adverts of 2010

AUTOMOTIVE & SERVICES084

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Awarded by 2 international festivalsCannes LionsBronze OutdoorPosters/Consumer Products: C…

Clio AwardsBronze PrintAutomotive

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Page 395: 100 Most Awarded Adverts of 2010

APPAREL, CLOTHING & FOOTWEAR085

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Awarded by 2 international festivalsCannes LionsBronze Film CraftFilm Craft/Special Effects & Co…

Clio AwardsGold Television / CinemaVisual Effects

Page 397: 100 Most Awarded Adverts of 2010

Brand: NikeAgency: Wieden + Kennedy, Portland, CO

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaMarket: United StatesLanguage: English

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Alberto Ponte, JeffWilliamsCopywriter: Jason BagleyArt Director: Ryan O’RourkeDirector: Brian Beletic

Just Do It!

Human Chain

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Page 399: 100 Most Awarded Adverts of 2010

APPAREL, CLOTHING & FOOTWEAR086

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Brand: HavaianasAgency: BBDO, São Paulo

Industry: Apparel, Clothing & FootwearMedia: PrintMarket: BrazilLanguage: English

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Marcello SerpaCreative Director: Marcello Serpa, MarcusSulzbacherCopywriter: André Kassu, Gustavo SarkisArt Director: Marcos KotlharPhotography: Daishi Pais

Dress code. You've cracked it.

Dress Code

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Brand: HavaianasAgency: BBDO, São Paulo

Industry: Apparel, Clothing & FootwearMedia: PrintMarket: BrazilLanguage: English

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Marcello SerpaCreative Director: Marcello Serpa, MarcusSulzbacherCopywriter: André Kassu, Gustavo SarkisArt Director: Marcos KotlharPhotography: Daishi Pais

In NYC they say it's the latest fashion inParis.In Paris they say it's the latest fashion inNYC.

In Nyc

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Page 403: 100 Most Awarded Adverts of 2010

Brand: HavaianasAgency: BBDO, São Paulo

Industry: Apparel, Clothing & FootwearMedia: PrintMarket: BrazilLanguage: English

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Marcello SerpaCreative Director: Marcello Serpa, MarcusSulzbacherCopywriter: André Kassu, Gustavo SarkisArt Director: Marcos KotlharPhotography: Daishi Pais

Bein stylish is being able to dress up withless.

Being Stylish

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Page 405: 100 Most Awarded Adverts of 2010

APPAREL, CLOTHING & FOOTWEAR087

Page 407: 100 Most Awarded Adverts of 2010

Brand: adidasAgency: 180, Amsterdam

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaPublished: May., 2009Language: English

Executive Creative Director: AndyFackrell, Richard BullockCopywriter: Peter AlboresArt Director: Martin TerhartDirector: Rupert Sanders

Every Team Needs The Spark

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Page 408: 100 Most Awarded Adverts of 2010

Brand: adidasAgency: 180, Amsterdam

Industry: Apparel, Clothing & FootwearMedia: OutdoorPublished: May., 2009Language: English

Executive Creative Director: AndyFackrell, Richard BullockCopywriter: Peter AlboresArt Director: Martin TerhartDirector: Rupert Sanders

Big Billboard

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Page 409: 100 Most Awarded Adverts of 2010

Brand: adidasAgency: 180, Amsterdam

Industry: Apparel, Clothing & FootwearMedia: OutdoorPublished: May., 2009Language: English

Executive Creative Director: AndyFackrell, Richard BullockCopywriter: Peter AlboresArt Director: Martin TerhartDirector: Rupert Sanders

Bus Stop

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Page 410: 100 Most Awarded Adverts of 2010

Brand: adidasAgency: 180, Amsterdam

Industry: Apparel, Clothing & FootwearMedia: CyberPublished: May., 2009Language: English

Executive Creative Director: AndyFackrell, Richard BullockCopywriter: Peter AlboresArt Director: Martin TerhartDirector: Rupert Sanders

F50i Mobile

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Page 411: 100 Most Awarded Adverts of 2010

CONFECTIONERY & SNACKS088

Page 413: 100 Most Awarded Adverts of 2010

Brand: Ben & Jerry'sAgency: Ogilvy & Mather, Singapore

Industry: Confectionery & SnacksMedia: PrintLanguage: English

Executive Creative Director: EugeneCheong, Tham Khai Meng, ToddMcCrackenCopywriter: Craig Love, EugeneCheong, Mike SutcliffeArt Director: Adrian Chan, MauriceWee, Stuart MillsPhotography: Edward Loh, October Skies

Purple Caterpillar

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Page 414: 100 Most Awarded Adverts of 2010

Brand: Ben & Jerry'sAgency: Ogilvy & Mather, Singapore

Industry: Confectionery & SnacksMedia: PrintLanguage: English

Executive Creative Director: EugeneCheong, Tham Khai Meng, ToddMcCrackenCopywriter: Craig Love, EugeneCheong, Mike SutcliffeArt Director: Adrian Chan, MauriceWee, Stuart MillsPhotography: Edward Loh, October Skies

Recipe Book

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Page 415: 100 Most Awarded Adverts of 2010

Brand: Ben & Jerry'sAgency: Ogilvy & Mather, Singapore

Industry: Confectionery & SnacksMedia: PrintLanguage: English

Executive Creative Director: EugeneCheong, Tham Khai Meng, ToddMcCrackenCopywriter: Craig Love, EugeneCheong, Mike SutcliffeArt Director: Adrian Chan, MauriceWee, Stuart MillsPhotography: Edward Loh, October Skies

Whale Cow

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Page 416: 100 Most Awarded Adverts of 2010

Brand: Ben & Jerry'sAgency: Ogilvy & Mather, Singapore

Industry: Confectionery & SnacksMedia: PrintLanguage: English

Executive Creative Director: EugeneCheong, Tham Khai Meng, ToddMcCrackenCopywriter: Craig Love, EugeneCheong, Mike SutcliffeArt Director: Adrian Chan, MauriceWee, Stuart MillsPhotography: Edward Loh, October Skies

Hugs

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Page 417: 100 Most Awarded Adverts of 2010

CONFECTIONERY & SNACKS089

Page 418: 100 Most Awarded Adverts of 2010

Awarded by 2 international festivalsCannes LionsBronze FilmProduct & Service/Sweet Foods…

Clio AwardsBronze Television / CinemaConfections/Snacks

Page 419: 100 Most Awarded Adverts of 2010

Brand: CadburyAgency: Saatchi & Saatchi, Buenos Aires

Industry: Confectionery & SnacksMedia: TV & CinemaLanguage: Spanish

Executive Creative Director: MarianoSerkin, Maximiliano ItzkoffCreative Director: Diego MedvedockyCopywriter: Carolina Morano, CharlieLanús, Laura SerenoArt Director: Juan Pedro PorcaroDirector: Nico & Martin

You're Right (English Subtitles)

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Page 420: 100 Most Awarded Adverts of 2010

Brand: CadburyAgency: Saatchi & Saatchi, Buenos Aires

Industry: Confectionery & SnacksMedia: TV & CinemaLanguage: Spanish

Executive Creative Director: MarianoSerkin, Maximiliano ItzkoffCreative Director: Diego MedvedockyCopywriter: Carolina Morano, CharlieLanús, Laura SerenoArt Director: Juan Pedro PorcaroDirector: Nico & Martin

Cadbury. Give Into Pleasure.

The Check

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Page 421: 100 Most Awarded Adverts of 2010

Brand: CadburyAgency: Saatchi & Saatchi, Buenos Aires

Industry: Confectionery & SnacksMedia: TV & CinemaLanguage: Spanish

Executive Creative Director: MarianoSerkin, Maximiliano ItzkoffCreative Director: Diego MedvedockyCopywriter: Carolina Morano, CharlieLanús, Laura SerenoArt Director: Juan Pedro PorcaroDirector: Nico & Martin

Cadbury. Give Into Pleasure.

Shhh (English Subtitles)

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Page 422: 100 Most Awarded Adverts of 2010
Page 423: 100 Most Awarded Adverts of 2010

ELECTRONICS & AUDIO-VISUAL090

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Awarded by 2 international festivalsCannes LionsBronze FilmProduct & Service/Home Electr…

Clio AwardsBronze Television / CinemaBusiness Equipment & Services

Page 425: 100 Most Awarded Adverts of 2010

Brand: AppleAgency: TBWA, Los Angeles, CA

Industry: Electronics & Audio-VisualMedia: TV & Cinema

Chief Creative Officer: Duncan Milner, EricGrunbaumExecutive Creative Director: DuncanMilner, Eric GrunbaumCreative Director: Jason SperlingArt Director: Jamie ReillyDirector: Phil Morrison

Time Traveler

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Page 426: 100 Most Awarded Adverts of 2010

Brand: AppleAgency: TBWA, Los Angeles, CA

Industry: Electronics & Audio-VisualMedia: TV & Cinema

Chief Creative Officer: Duncan Milner, EricGrunbaumExecutive Creative Director: DuncanMilner, Eric GrunbaumCreative Director: Jason SperlingArt Director: Jamie ReillyDirector: Phil Morrison

Legal Copy

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Page 427: 100 Most Awarded Adverts of 2010

Brand: AppleAgency: TBWA, Los Angeles, CA

Industry: Electronics & Audio-VisualMedia: TV & Cinema

Chief Creative Officer: Duncan Milner, EricGrunbaumExecutive Creative Director: DuncanMilner, Eric GrunbaumCreative Director: Jason SperlingArt Director: Jamie ReillyDirector: Phil Morrison

Broken Promises

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Page 428: 100 Most Awarded Adverts of 2010

Brand: AppleAgency: TBWA, Los Angeles, CA

Industry: Electronics & Audio-VisualMedia: TV & Cinema

Chief Creative Officer: Duncan Milner, EricGrunbaumExecutive Creative Director: DuncanMilner, Eric GrunbaumCreative Director: Jason SperlingArt Director: Jamie ReillyDirector: Phil Morrison

Teeter Tottering

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ELECTRONICS & AUDIO-VISUAL091

Page 430: 100 Most Awarded Adverts of 2010

Awarded by 2 international festivalsCannes LionsSilver Film CraftFilm Craft/Special Effects & Co…

Clio AwardsSilver Television / CinemaAnimation

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Page 433: 100 Most Awarded Adverts of 2010

FINANCIAL & LEGAL SERVICES092

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Page 439: 100 Most Awarded Adverts of 2010

HOUSE, GARDEN & PETS093

Page 441: 100 Most Awarded Adverts of 2010

Brand: FrolicAgency: BBDO, Boulogne-Billancourt

Industry: House, Garden & PetsMedia: PrintPublished: Mar., 2010Language: English

Chief Creative Officer: GillesFichteberg, Jean-François SaccoExecutive Creative Director: GillesFichteberg, Jean-François SaccoCopywriter: Julien PerrardArt Director: Lucie VallottonPhotography: Clive StewartDirector: Jérôme Langlade

She's only with him for his biscuits.

Swimming Pool

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Page 442: 100 Most Awarded Adverts of 2010

Brand: FrolicAgency: BBDO, Boulogne-Billancourt

Industry: House, Garden & PetsMedia: PrintPublished: Mar., 2010Language: English

Chief Creative Officer: GillesFichteberg, Jean-François SaccoExecutive Creative Director: GillesFichteberg, Jean-François SaccoCopywriter: Julien PerrardArt Director: Lucie VallottonPhotography: Clive StewartDirector: Jérôme Langlade

She's only with him for his biscuits.

Sofa

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Page 443: 100 Most Awarded Adverts of 2010

Brand: FrolicAgency: BBDO, Boulogne-Billancourt

Industry: House, Garden & PetsMedia: PrintPublished: Mar., 2010Language: English

Chief Creative Officer: GillesFichteberg, Jean-François SaccoExecutive Creative Director: GillesFichteberg, Jean-François SaccoCopywriter: Julien PerrardArt Director: Lucie VallottonPhotography: Clive StewartDirector: Jérôme Langlade

She's only with him for his biscuits.

Limo

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Page 444: 100 Most Awarded Adverts of 2010

Brand: FrolicAgency: BBDO, Boulogne-Billancourt

Industry: House, Garden & PetsMedia: TV & CinemaPublished: Mar., 2010Language: English

Chief Creative Officer: GillesFichteberg, Jean-François SaccoExecutive Creative Director: GillesFichteberg, Jean-François SaccoCopywriter: Julien PerrardArt Director: Lucie VallottonPhotography: Clive StewartDirector: Jérôme Langlade

She's only with him for his biscuits

Couples, The Bedroom

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Page 445: 100 Most Awarded Adverts of 2010

MEDIA & PUBLISHING094

Page 446: 100 Most Awarded Adverts of 2010

Awarded by 2 international festivalsCannes LionsBronze OutdoorPosters/Consumer Services

Clio AwardsSilver PrintBusiness-to-business

Page 449: 100 Most Awarded Adverts of 2010

MEDIA & PUBLISHING095

Page 451: 100 Most Awarded Adverts of 2010

Brand: MTVAgency: la comunidad, Buenos Aires

Industry: Media & PublishingMedia: TV & CinemaPublished: Mar., 2009Language: Spanish

Executive Creative Director: JoaquinMollá, José MolláCreative Director: Fernando Sosa, RamiroRaposoCopywriter: Ezequiel Soules, Julian TachellaArt Director: Agustina Anguita, Martin InsuaDirector: Jose Prat

If it's MTVish we have it

Gym

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Page 452: 100 Most Awarded Adverts of 2010

Brand: MTVAgency: la comunidad, Buenos Aires

Industry: Media & PublishingMedia: TV & CinemaPublished: Mar., 2009Language: Spanish

Executive Creative Director: JoaquinMollá, José MolláCreative Director: Fernando Sosa, RamiroRaposoCopywriter: Ezequiel Soules, Julian TachellaArt Director: Agustina Anguita, Martin InsuaDirector: Jose Prat

Bird

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Page 453: 100 Most Awarded Adverts of 2010

Brand: MTVAgency: la comunidad, Buenos Aires

Industry: Media & PublishingMedia: TV & CinemaPublished: Mar., 2009Language: Spanish

Executive Creative Director: JoaquinMollá, José MolláCreative Director: Fernando Sosa, RamiroRaposoCopywriter: Ezequiel Soules, Julian TachellaArt Director: Agustina Anguita, Martin InsuaDirector: Jose Prat

If it's MTVish we have it

Model

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Page 455: 100 Most Awarded Adverts of 2010

PUBLIC INTEREST & NON-PROFIT096

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PUBLIC INTEREST & NON-PROFIT097

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PUBLIC INTEREST & NON-PROFIT098

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PUBLIC INTEREST & NON-PROFIT099

Page 474: 100 Most Awarded Adverts of 2010

Awarded by 2 international festivalsCannes LionsGold DesignEnvironmental Design/Environm…

Clio AwardsSilver PosterPublic Service

Page 476: 100 Most Awarded Adverts of 2010
Page 477: 100 Most Awarded Adverts of 2010

RETAIL & DISTRIBUTION100

Page 479: 100 Most Awarded Adverts of 2010

Brand: Macy*sAgency: JWT, New York City, NY

Industry: Retail & DistributionMedia: Promotion & Event

Chief Creative Officer: Harvey Marco, TyMontagueExecutive Creative Director: Wayne BestCreative Director: Matt MacDonaldCopywriter: Chris PlehalArt Director: Jim WoodDirector: Bitstate, Pete Circuitt

Yes, Virginia

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Page 480: 100 Most Awarded Adverts of 2010

Brand: Macy*sAgency: JWT, New York City, NY

Industry: Retail & DistributionMedia: TV & Cinema

Chief Creative Officer: Harvey Marco, TyMontagueExecutive Creative Director: Wayne BestCreative Director: Matt MacDonaldCopywriter: Chris PlehalArt Director: Jim WoodDirector: Bitstate, Pete Circuitt

Yes, Virginia

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Page 481: 100 Most Awarded Adverts of 2010