#ExpandYourHorizonsMedia kit 2020

100% Africa, 100% Internet

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Jumia Co-Founders & CEOs

Sacha Poignonnec Jeremy Hodara

With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.

Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay. The marketplace helps connect millions of consumers and sellers. Jumia Logistics enables the delivery of millions of packages through our network of local partners. JumiaPay facilitates the payments of online transactions for Jumia's ecosystem.

In 2019, more than 110,000 sellers, including local African companies and entrepreneurs have partnered with Jumia which attracts millions of customers.We provide ongoing opportunities for talented people through job creation and skills development.

We directly provide more than 5,000 jobs and many more through our sellers and logistics partners. We are committed to creating sustainable impact in Africa.

WHO ARE WE?JUMIA IS THE LEADING PAN-AFRICAN E-COMMERCE PLATFORM

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WHAT IS OUR MISSION?JUMIA IS LEVERAGING TECHNOLOGY TO IMPROVE EVERYDAY LIFE

Providing new services

Jumia delivers innovative, convenient and affordable online services to consumers in Africa that help them fulfill their basic everyday needs.

Enabling SMEs to grow

Jumia helps take African economies online, helping small and large businesses grow and reach new consumers.

Creating sustainable impact

Jumia creates jobs and skills that empower a new generation in Africa to build their lives and make their countries better.

1.3bn1 m

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WHAT IS OUR REACH?JUMIA CONNECTS CONSUMERS AND BUSINESSES TO FACILITATE EFFORTLESS TRANSACTIONS

1 transaction or lead every 2 seconds

SMEs & Merchants in Africa

People in Africa

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One brand, single sign-on, full integration

Save time Save money

More choiceMore convenience

WHAT SERVICES DO WE PROVIDE?JUMIA GIVES ACCESS TO THE WIDEST RANGE OF PRODUCTS AND DIGITAL SERVICES

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Buy asmartphone

Buy shoes Buy yourgroceries

Rechargeyour data plan

Order a Pizza Pay yourBills

+ +JUMIA MARKETPLACE JUMIA LOGISTICS JUMIAPAY

...and many more

Mobile Penetration77% of the total mobile connections

are expected to be from Smartphone by 2022

Retail Penetration1 shop for every 67,000 people vs 1 shop

for 1,000 people in USA

E-commerceLess than 1% e-commerce penetration

vs 12% in the US and 20% in China

Urban CitiesIn 2019, 43% of Africans lived in urban centers,

60% are expected to be urbans by 2050

12Sources: AFDB. Euromonitor International. UNCTAD

HOW BIG IS ECOMMERCE IN AFRICA?A VIBRANT AND GROWING CONTINENT

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Population1,3 B in 2019, expected to grow by 46% by 2015

The average age is 19,7 years

Middle Class+80% growth expected between

2020-2030

Top Economy GrowthWith an estimated GDP growth of 3.9% in 2020,

Africa is the world’s second fastest growingeconomy after East Asia

Labor ForceAfrica will have 1.1B people in the

labor force by 2034

Internet PenetrationMore than 523 million users

Infrastructure70% increase in investment ininfrastructure from 2007-2017

Huge market

$4trnHousehold and B2B

spend in AfricaOrders placed on our

platform in 2019

Scale

27mPure marketplace

Items sold on marketplace

90%Strong merchant

network

Active sellers

110k+ Strong brandawareness

Visits in 2019

+1Bn

Figures are as of December 2019

Marketplace

700mPopulation

11countries across

six regions

Jumiais the leading Pan-African e-commerce

paltform

70%Of internet users

71%Of GDP

JUMIA MARKETPLACES & CLASSIFIEDS

JUMIA CLASSIFIEDS ONLY

Nigeria

South Africa

Egypt

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West Africa East AfricaWest Africa East Africa

WHERE DO WE OPERATE?JUMIA IS BUILDING A UNIQUE ECOSYSTEM IN AFRICA

formerly

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Jumia Marketplace

Figures are as of December 2019

Jumia’s marketplace offers goods from a large and diverse group of sellers in a wide range of categories, such as: apparel, smartphones and electronics, homewares, consumer packaged goods, beauty, perfumes and more.

We also provide consumers with easy access to a number of services, such as restaurant food delivery, classified advertising, airtime recharge and “instant delivery”.

WHAT CAN YOU BUY ON JUMIA?ANY PRODUCTS FOR YOUR EVERYDAY NEEDS

And

many

others

Jumia’s distribution center in Morocco | Figures are as of December 2019

More than

26.5mOrders placed on our platform

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More than 600 pick up stations and drop off locations to facilitate deliveries for our sellers and consumers.

Jumia logistics services now open to third parties

Jumia logistics network includes 200+ Logistics partners ranging from individual entrepreneurs to large companies

25% of deliveries made are in remote areas in regions where choices for products is currently extremely limited for consumers

HOW DO WE BRING PRODUCTS TO OURCUSTOMERS?JUMIA IS THE LEADING LOGISTICS PLATFORM IN AFRICA

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3.8x JumiaPay Transactions in 2019 vs 2018

*JumiaPay is available in Nigeria, Egypt, Morocco, Ghana, Ivory Coast and Kenya

Paymentgateway& eWallet

Paymentmethods

Mobile MoneyCard Payments

Money Transfers/CashBank Transfers

Support for all relevant payment

methods

1-Click Payments

Rapid Payment Processing

HighSecurity

JumiaPay is our proprietary digital payment solution integrating relevant local payment methods including debit and credit cards, bank transfers or mobile money wallets

HOW DO OUR CUSTOMERS PAY?JUMIA IS DRIVING THE ADOPTION OF ONLINE AND MOBILEPAYMENTS IN AFRICA

HOW JUMIA IS IMPACTING LOCAL ECONOMIES?JUMIA IS DEEPLY INVOLVED IN THE COMMUNITIES WE SERVE AND THE CONTINENT AS A WHOLE

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1.

Jumia employs directly more than 5000 people. Through its activities, Jumia and its partners are creating jobs across e-commerce, logistics and payment.

DIRECT AND INDIRECT JOB CREATION IN VARIOUS PROMISING SECTORS

2.

Jumia enables over 110,000 sellers, including local African companies & entrepreneurs, to reach new consumers by opening new distribution channels and grow their business.

EXPANDING MARKET REACH FOR SELLERS3.

4.

Jumia is changing the African narrative by showcasing the innovation and entrepreneurialinitiatives in Africa.

PERCEPTION OF AFRICA

5.

Jumia is reaching people in rural areas and giving them access to its extensive catalogue of products and logistics.

CONNECTING PEOPLE IN ISOLATED AREAS

6.

Through JumiaPay, Jumia contributes to the development of dematerialized payment solutions which are key to the success of e-commerce and an important asset when it comes to development prospects.

PAYMENT AND FINANCIAL INCLUSION

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Jumia's efficient distribution processes and the competition between sellers fostered by the marketplace, brings down the prices of products for the consumers.

HELPING CONSUMERS SAVE TIME AND MONEY

8.

Jumia contributes to the efforts of African countries to further legitimize the industry and protect consumers by ensuring transparency in the market.

FROM THE BLACK MARKET TO THE LEGITIMATE MARKET

Jumia contributes to the economic development of the industry. Training entrepreneursdigital tools and systems that allow them to operate their businesses more efficiently

DIGITAL SKILLS DEVELOPMENT

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2015

2013

2018

2016

2014

2012

2017

Jumia listed on NYSE, MasterCard investsin Jumia, launch of Jumia Advertising andthe JumiaPay Tech Hub in Egypt

2019

Jumia introduces JumiaPay a secure payment gateway for people to shop onall Jumia services and Black Friday attracts more than 100m visitors

HOW OLD IS JUMIA?YEAR AFTER YEAR, JUMIA IS PROUD TO BE PART OF THE DIGITAL SHIFT IN AFRICA

All services were rebranded to Jumia and it expanded to other countries. Goldman Sachs, Axa, Orange and CDC invest in Jumia making it Africa's firstTech Unicorn

Launch of Jumia One, a one stop shop app distributing all Jumia digital services. JumiaExpress offers next day deliveries and Pernod Ricard invests in Jumia

Jumia reaches 1 million customers across its 7 African countries and Black Friday attracts more than 2 million visitors in Nigeria

Jumia expands to Kenya and Côte d’Ivoire and launches Jumia Travel and Jumia Food

Jumia introduces the Black Friday commercial event in Nigeria

Jumia founded in Lagos, Nigeria and soon after launched in Morocco, Egypt and South Africa

WHAT DOES THE MEDIA SAY?JUMIA IS RECOGNISED AS A MAJOR TECH AND RETAIL PLAYER IN AFRICA

“Jumia digital technologies providefertile ground for Africa”

–December 2018

“IFC, Jumia partner to boost economicopportunities for women”

–October 2018

“Jumia invests heavily in trainingtheir vendors”

–Dec 2019

“Jumia the new African Amazon”

–March 2018

“Jumia is transforming the Africandigital landscape”

–June 2018

“Meet Africa’s First Tech ‘Unicorn”

–April 2016

“Jeremy Hodara and Sacha Poignonnec in the top 100 of key influencers

in the Wired world”

–August 2016

“Jumia: the Alibaba of Africa”

–September 2018

“Meet the startup building a market from scratch to become

Africa’s Alibaba”

–May 2018

“Jumia, only African company in the 50 smartest companies”

–2016 & 2017

“Jumia becomes thefirst African technology company

to list on the NYSE”

–April 2019

“Online marketplaces like Jumiacould create 3 million new jobs

in Africa by 2025”

–March 2019

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WHO ARE OUR LEADERS?MEET SOME OF OUR PEOPLE

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J U L I E T A N A M M A HCHAIRWOMAN, NIGERIA

L A R B I A L A O U ICEO, MOROCCO

H E S H A M S A F W A TCEO, EGYPT

F R A N C I S D U F A YCEO, IVORY COAST

M O H A M E D S O W

CEO, SENEGAL

D I A N A O W U S U

CEO, GHANA

R O N K A W A M A R A

CEO, UGANDA

S A M C H A P P A T T ECEO, KENYA

E L Y E S J E R I B ICEO, TUNISIA

Contact usMedia Relations

Follow us @jumia-Group#ExpandYourHorizons

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Abdesslam BenzitouniGroup Head of Public Relations

abdesslam.benzitouni@jumia.com+254 743 162 332