10 Years Younger Presentation
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10 Years Younger Throw out boring old opportunities Ditch dull and traditional language Tart up your opportunities Capture young peoples imagination Inspire and enthuse through your opportunities Tart up your opportunities Inspire and enthuse through your opportunities
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How to make your opportunities appealing and attractive to younger volunteers. From Youthnet.
Transcript of 10 Years Younger Presentation
10 Years Younger
Throw out boring old opportunities
Ditch dull and traditional language
Tart up your opportunities
Capture young peoples imagination
Inspire and enthuse through your opportunities
Tart up your opportunities
Inspire and enthuse through your opportunities
www.do‐it.org.uk:the UK’s first and only
National Volunteering Database
1.1million opportunities to volunteer
385 000 registered users385,000 registered users
100,000 visitors per month
43,000 opportunities applied for each month
traditional view
Challenging the
of volunteering…
74% of registered volunteers are under 35
30% of 16‐25 year old volunteers are from Black
38% have never volunteered before
yMinority Ethnic groups
How people search the web:How people search the web:
Red areas show where people start looking
Start in top left cornerStart in top left corner
Click on first relevant link they see
Eye travels vertically along left side of page
Click on first relevant link they see
Scan text, don’t read anything thoroughly
Users are task orientated and fast movingUsers are task orientated and fast moving
Why do people volunteer? The traditional view
To help others
Do something positive with spare time
Meet new people & make friends
Give back to the community
Why do people volunteer? What young people sayWhy do people volunteer? What young people say
Develop new skills
Have new experiencesHave new experiences
Help get a job
What makes a good opportunity title?
Inspirational
Intrigue
Informality
Visualisation
Descriptive
Champion
Activist
Militant
Saviour
Collaborator
How do you make your opportunity description inspiring?
Short and snappy
Impact of volunteer
Key words
Benefits of role
Key words
Benefits of role
Good spellingGood spelling
exiting and compelling
Creating an inspiring,
exiting and compelling
opportunity description
Remember to include:
What is the opportunity?
Why should they get involved?
When does your opportunity take place?
Where does the opportunity take place?
Who will your opportunity benefit?
Additional opportunity information:
Skills and Qualifications
Organisation description
Additional opportunity information:
Organisation description
Directions
l f d “The opportunity has the potential toOnline Proofreading
“This role is youth‐friendly because
The opportunity has the potential to capture a young person's attention however the title as 'Young Club Volunteers' can sound patronising”y f y
incentives are offered such as refreshments, a possible pick up which would be good for young people who do not dri e and on the job training isnot drive and on‐the‐job training is provided. There is also an element of variety in the tasks offered in this role, which will keep young people occupied p y g p p pand focused throughout the day”
“Not specifically targeted to youngNot specifically targeted to young people and rather bland prose that doesn't suggest any benefits to the reader. Could be better said as: Aged
“The whole text is a little too short and too vague‐ could describe a day's typical activities”
16‐25 and need to know your way around the office to land your first job?”
activities
Fiona Jamieson
T 020 7250 5725
Senior Youth Account Manager
Fiona Jamieson
T: 020 7250 5725
