10 Ways toUse Social Mediafor Your BusinessThat You Haven’t

Heard Before

Ways toUse Social Mediafor Your BusinessThat You Haven’t

Heard Before

Use FacebookPhoto AlbumsInstead of just posting photos on Facebook,create albums. While this doesn’t work for every type of image, the advantage is every time you add a photo to a Facebook photo album, the site re-shares the entire album. This not only alerts people to your new photos but also encourages those who haven’t done so to check out the rest of the pictures.

CREATEALBUM

Use Facebook Live Videosto Promote SalesSet up your displays and do a quick

live video of you walking through your storeshowing off hot-selling products and sale items.

Include some “doorbusters” to draw people in, like a $200 product for $75. Be sure to let

people know when the sale ends, too.

L!VE

Share YourCompany’s MusicPlaylists

Sharing your favorite playlists isa great idea for a retail store, salon,

coffee house, or restaurant that has background music playing

during business hours. If employees play music while they work, have them create and share playlists.

Tell an Intriguing StoryWrite a story that piques followers’ interest. For instance, a beauty salon could share a photo of a customer “before” a major haircut, then tell the story of why she wanted to make the change.

Does your business support a charity?Post a photo of someone the charity helps, along with their story and a link to donate.

Power UpYour Twitter Images

One way to get noticed is by using animated GIFs in your tweets.

You can also stand out from the pack by adding multiple photos to a tweet. This helps tell the story of an event better than a single image can do.

GIF

Have Fun with a MascotEven a pet or inanimate object can become a mascot of sorts on your social media accounts. Work your mascot into posts—the sillier, the better—by showing it at a trade show, with a customer, accompanying you on a sales call, etc.

Host a Monthlyor Weekly Challenge

You can create a sense of community among your followers and get more people

returning to your social media pages by hosting customer challenges

relevant to your business. Encourage readers to share ideos or photos proving

they took the challenge.

CHALLENGE

You can turn key phrases from a blog post or facts from an infographic into

a tweetstorm. Help readers keep it straight by including a number so people

know which order the tweets go in.

You can tweetstorm by writing one tweet, then hitting “Reply” on the previous tweet,

deleting your handle and writing the second tweet, and so on.

Tweet Upa Storm

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CelebrateSilly HolidaysChoose some holidays relevant to your business to give your followers a laugh (and a reason to buy from your business, like National Beer Day for a brewpub). Hold a contest, promotion, or sale related to the holiday.

CAT DAYSALE

Use Social Media IRL

Put up signs or hangtags, or create a display highlighting “Popular on Pinterest” or “Trending on Instagram.” Then be sure to use social media

to encourage shoppers to come in and buy.

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