10 Top Tips for Digital Transformation
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Transcript of 10 Top Tips for Digital Transformation
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10 Top Tips for Digital Transformation
Rob Gethen Smith
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Southbank Centre passionately believes the arts have the power to transform lives
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4500 Events13 Festivals6m people
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2012
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1. Tell the organisation that you mean business - Fix broken things quickly
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Website improvements in <18 months● 75% overall increase in sessions (440k to 700k
per month)● 50% reduction inbound phone sales traffic
during on sales● 100% increase in use of mobile devices to
access the site● 200% increase in mobile sales funnel rate from
basket to check out● £14 higher average order value online and
increasing faster than offline● >£150k revenue uplift due to tablet ticket sales
since Dec 13 (£6 more per order)● >£100k savings in internal production costs● Website complaints dropped from 600 (in
2013) to 123 (in 2014)
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2. Rebrand IT - Become a beacon for digital change
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Tech innovation club
Shopping list...
iBeacons x4Oculus Rift x5Google Cardboard x3Rasberry Pi2 x1Arduino Kits x2Leap Motion x1Laser keyboard x2Smart watches x2
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3. Make sure governance of your digital change is crystal clear…
...no one owns Digital!
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4. Have a two-tiered Digital Strategy- Digital foundations- Digital everywhere
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5. Become a Digital Workforce - give everyone digital tools
and skills
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The effect of Google Apps:
● 50% general improvement in ability get stuff done● 60% increase in ability to collaborate● 300% increase in ability to work flexibly● 80% increase in ability to find information
○ ~70 hours a day○ ~10 extra people
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6. Supercharge your digital team - start small, learn fast, find the right partners
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“Make no little plans; they have no magic to stir men's blood”
Daniel Burnham
7. Have BIG ideas…
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THE GLASS BOX
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1. Best in breed event ticketing website
2. Unique digital space for arts and learning
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“Talk about taking transparent participatory to the next level!”
Mar Dixon
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New Ideas
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User testing
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Drop in sessions
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Workshops
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Tim
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8. Open Up Everything!
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● Open platform● Open data● Open designs● Open use● Open process
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Website users can reuse content, data and software, explore how the website works
and easily manage their privacy so that the Southbank Centre becomes a trusted and
valuable resource.
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9. Tell the whole world what you are doing
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10. Enjoy what you do!
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“...you can't connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.” Steve Jobs
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The Beginning
@robgethers2015