10 tips for starting up ux research

10 TIPS

Michelle Bejian Lotia, Senior UX Researcher @mblotia [email protected]

FOR STARTING UPUX RESEARCH

1 Approach your role like a research problem.

[email protected]

2 Talk to the market research team. A lot.

[email protected]

3 If you have an optimisation team, work together.

[email protected]

4 Start small and achievable with a current pain point.

[email protected]

5 Work faster. Insight, not deliverables.

[email protected]

6Collaborate. Effectiveness is as much about how you work as what you find.

[email protected]

6Collaborate.

[email protected]

7Prioritise. You can’t do research on everything.

[email protected]

8 Transition from reactive to proactive.

[email protected]

9 Be more than usability testing.

[email protected]

10 Share insights. The positives and the issues.

[email protected]

10 Share insights. !

[email protected]

11 Be patient and keep moving forward.

[email protected]

Your questions? Challenges? Tips?

Michelle Bejian Lotia, Senior UX Researcher @mblotia [email protected]

Design