10 Tips for IAP Monetization Design.
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Transcript of 10 Tips for IAP Monetization Design.
“Among the most innovative
companies in the space”
Venture Beat
Dynamic Pricing for Games
Scientific Revenue provides a dynamic pricing engine for games that delivers a significant
increase in IAP revenue. Our patent-pending technology uses temporal pattern analysis,
machine learning, and predictive analytics to keep players engaged, improve retention, and
grow profits for game publishers.
Backed by top-tier VCs, we enable game developers and publishers to focus
on building great games, knowing they have a sustainable pricing model that delivers
maximum profit.
The Talks
10 Tips for Coin Store Design (Wednesday)
In this talk, Bill Grosso, CEO of Scientific Revenue, will go over the
basics of designing a coin store (aka purchase card, aka
paymentwall, aka ...). You'll learn some obvious mistakes to avoid,
and get a few pointers on how to make your coin store awesome.
10 Tips for IAP Monetization Design (Thursday)
In this talk, Bill Grosso, CEO of Scientific Revenue, will talk about the
UI and UX components that go into designing a monetization
strategy, and how to use them effectively.
IAP Monetization Design?
It’s How You Sell
You need a coin store to sell the coins. But there’s more to it than just
having a coin store.
This is About Monetization UX Outside the Coin Store
Not about the game, or what you sell. This is just about how to sell
within a game.
We Optimize This Stuff Too
Scientific Revenue is State of the Art Machine Learning for Revenue
Optimization
About the Screen Shots
1. Make the Store Easy to Find
2. Give Away Coins
3. Make Sure Coins are Useful
4. Use Sales / Deals
5. Let People Know
6. Know the User’s Balance
7. Know the User’s Lifecycle
8. Adjust Your Baselines
8. Adjust Your Baselines
9. Track Behavior, not KPIS
10. Don’t Sell Too Hard
