10 Tips for Better Association Marketing Pieces
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Transcript of 10 Tips for Better Association Marketing Pieces
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Create Better Marketing Pieces!
10 tips in 20 minutesMarch 14, 2014
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1. Clear Call to Action
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Hubspot: 101 Examples of Effective Calls to Action
http://cdn2.hubspot.net/hub/53/file-13222290-pdf/docs/ebooks/original%20files/hbebook20120307.pdf
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2. Short > Long
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Copyblogger: The Long and Short of Copywriting
http://www.copyblogger.com/the-long-and-short-of-copywriting/
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3. Pictures > Text
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Slidecomet: Presentation Design Tips from the Masters
http://www.slideshare.net/slidecomet/presentation-design-techniques-from-the-masters-by-slidecomet
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4. Use color!
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Fast Company: The Science Behind Colors in Marketing
http://www.fastcompany.com/3009317/why-is-facebook-blue-the-science-behind-colors-in-marketing
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5. Use heat mapping
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Free and Low-Cost Heat Mapping Tools
http://www.paulolyslager.com/heatmap-hot-or-not/
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6. THEIR voice, not yours
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Spark blog
http://getmespark.com/do-you-know-how-to-be-a-member/
http://getmespark.com/my-members-dont-read/
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7. Proofread
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Need help? Grammar Girl to the rescue!
http://www.quickanddirtytips.com/grammar-girl
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8. Fonts
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Smashing Magazine: What Font Should I Use?
http://www.smashingmagazine.com/2010/12/14/what-font-should-i-use-five-principles-for-choosing-and-using-typefaces/
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9. Integrated Campaign
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Webby Awards: Top Integrated Campaigns
http://winners.webbyawards.com/2013/interactive-advertising-media/campaign-categories/integrated-campaigns
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10. Have some fun!
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Hubspot: 10 Most Remarkable Campaigns EVER
http://blog.hubspot.com/blog/tabid/6307/bid/34027/The-Top-10-Most-Remarkable-Marketing-Campaigns-EVER-Slideshow.aspx
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Keep in touch!
Elizabeth Weaver Engel, CAECEO & Chief StrategistSpark Consulting@[email protected]
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