10 Tactics to Increase Your Gym's Membership
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10 Proven Tactics You Can Implement Over Lunch Want more members at your gym?
Transcript of 10 Tactics to Increase Your Gym's Membership
10 Proven Tactics You Can Implement Over Lunch
Want more members at your gym?
Bringing in new clientele is one of the toughest aspects of owning a fitness business…
The good news? It’s probably not a
lack of potential clients that’s driving
many gym’s less-than-ideal sales
numbers…
That means it’s up to the individual owner to make their spot
stand out from the competition, and there are plenty of ways
to do this!
IHRSA reported that the number of health club or gym memberships in
America has risen from 41.3 million in 2005 to a whopping 50.2 million
in 2012. (gyminsight.com).
Add a CTA to your website
A good CTA draws leads and prospective
clients further into your sale funnel.
Reach out to 10 members who haven’t worked out in awhile
•Keep it short & simple
•Use friendly, casual language
•Mention a specific class/offer
•Connect on a personal level!
Ask loyal members to refer-a-friend
Write a blog post
“A strong blog addresses the real-life problems or challenges faced by its readers and provides actionable solutions.”
Make an offer… they can’t refuse
• Student or seniors discount; • Add a juicy ‘extra’ to a niche
service (i.e. exclusive access to a personal trainer);
• Free product to new members (everyone loves a new water bottle or yoga mat!)
• A free week’s pass, allowing prospects to really get to know your gym and to familiarize themselves with the facilities
Create a Facebook ad campaign
25 million active Facebook advertisers
in 2015.
$0.27: Average cost-per-click for Facebook
ads in 2015.‘Learn More’: Best
performing Facebook ad call-to-action
button.
Tweet your successes
Post an inspirational Instagram pic
400M active monthly users.
75M+ active daily users.
51% male users, 49% female.
2015 Instagram stats
Form a partnership
Approach a local physiotherapist, spa, nutritionist, healthy restaurant or juice bar and come up with a mutually beneficial offer or event. Get creative!
Register for a mixer or networking event
Look for events:
With your local Chamber of Commerce
On event websites like eventful.com
Download our complete eBook, which offers even more tactics
+ how-to content:
www.membertracker.io
MemberTracker helps gym and fitness owners to easily manage
memberships, attendance, payments and class schedules via desktop or smartphone.
Or visit our website to find out more about MemberTracker, and start a FREE 30-day trial:
