10 Steps to Running an

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ConsumerEpic Promotion

The buyer’s journey is affected by both physical and digital promotional marketing techniques and requires an understanding of:

The shifting needs of an audience

The impulses of individuals

STEP 1

Define your Demographicin Detail

Tailor your promotions around your audience, including their age, gender, lifestyle and location

And ask these three essential questions…

WHOdo youwant to

Engage?

WHATkind of prize do they

Enjoy?WHERE will you

Connect?

STEP 2

Align your Promotion to your Brand

& are a far-fetched attempt to lure [people in]

“ I find most promotions

”

do not align withbrands

Promorati’s 2016 Shopper Survey

Inconsistencies can: Damage your reputation

Cause a lapse in engagement

Make you forgettable

Blur the values of your brand

STEP 3

Ensure Real Value & Clear Communication

Grab the consumer’s attention!

Avoid Ambiguity

Offer a Memorable Prize

Keep it Simple

STEP 4

Be Transparent

Modern consumers are

cynical & savvy with promotions

Be honest & upfront

STEP 5

Up the Odds of Winning

Strike up a balance

attractive,premium

prizes

obtainable, lower value

prizes

STEP 6

Don’t be Lazy

Give consumers something to talk about...

Be creative

Mix it up with

money can’t buy offers

gamification

user generated content

STEP 7

Influence Shoppers at Different Touch Points

Engage at every stage

Touch Pointsusing different

to answer...

DecisionAwareness Consideration

WHAT are you trying to

Achieve?HOW are you

going to

Achieve it?

WHY should consumers buy from

You?

STEP 8

Encourage People to Share

as well as exciting!

“ [Promotions] can be

”fun interesting &

money-saving,

Promorati’s 2016 Shopper Survey

Word of mouth generatestrust and credibility

STEP 9

Aim to Build Long Term Loyalty

Build long lasting relationships

STEP 10

Be Responsible with Consumer Data

S P L LE

10 essential actions...

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