Ten Steps for Increasing Membership

December 5, 2012 LCO Call Eddie Vidal

South Florida HDI Chapter

Ten Steps to Increase Membership 1. Start with the end in mind - GOAL 2. Show the Value 3. Target Audience 4. CRM Tool 5. Metrics 6. Membership Drives 7. Marketing Material 8. Know your numbers 9. Meeting Surveys 10. Personal Touch

1. Start With The End In Mind - GOAL

Financial • Increase Memberships • Increase

Partners/Sponsors • Increase Revenue • Increase Financial Surplus

Customers • Share Experiences • Share Knowledge • Share Relationships

Results • Achieve top 3 point total in National Circle of Excellence • Recognized as the premier local IT user group in South Florida

2. Show the Value

• Don’t Make Everything Free • Provide Value • Does your chapter have excess money?

– Raffle prizes for members only – Web site for members only

• Malcolm Fry Tour

30 Second Pitch HDI of South Florida is a young and lively community

of IT Service and Support professionals, focusing on sharing knowledge, experiences and relationships.

Our meetings are held quarterly in the Miami-Dade

county area. Currently we have in excess of 100 members representing greater than 50 top South Florida companies across different industries.

Join us and be part of the fun, exchange ideas and

grow together in this young exhilarating community.

3. Who is Your Target Audience?

• Analysts? • CIO? • Director? • Manager? • Big Companies?

4. CRM Tool 62

Membership Type Count Non-Member 661 Previous-Member 169 Silver Membership 25 Gold Membership 11 Plus Gold 10 Officer Membership 8 Student Membership 3 Platinum Plus Membership 3 Platinum Membership 2 Grand Total 892

Job Role Count None 229 Decision Maker 93 Evaluator 54 Other 11 Buyer 1 Grand Total 388

Position Type Count Manager 78 Director 71 Analyst 45 CEO 15 Supervisor 10 Grand Total 219

Meeting RSVP 9/20/2012 Not Attended 837 (blank) 55 Grand Total 892

5. Metrics

Web Site Top Visits

YEAR VISITS PAGES VIEWS

2012 19400 28659

2011 22112 33291

2010 * 10556 23043

* Migrated to new web-site platform

Web-Site Visits

Top 10 Referrals

6. Membership Drives

• Win a Kindle? • Must be a member • Special Event Pricing

– Silver $100 – Bronze $10

Membership Drives

• iPad giveaway – 14 new members • Members only portal

– Meeting content – White papers

• Meeting Call Campaigns – Platinum members

Local Chapter Membership

Focus Book Series and Annual Practice and Salary Report

$75 $240 Value

$79 $1000+ Online resources, webinars, Research Corner, whitepapers…

Conferences, events and Training discounts

$100+

$165 $100 (only for today)

7. HDI Marketing Material

• Brochures • Training • Support World

• Local Chapter • Flyers • Future Events

7. HDI Marketing Material

YEAR # OF EVENTS # OF ATTENDEES

2009 4 341

2010 5 385

2011 6 253

2012 5 214

8. Know Your Numbers

53 Fans 67 Members

165 Members

217 Followers

2800 Emails

882 Contacts

Know Your Numbers

9. Meeting Surveys HDI South Florida August 26, 2010 Survey Meeting Results Enclosed are the results from the HDI South Florida August 26, 2010 user group meeting held at Carnival Cruise Lines Headquarters in Doral, Florida. The purpose of this report is to communicate the satisfaction level of the attendees on a number of factors which include, speaker topic, speaker presentation, meeting facilities, etc. We hope we can show the value of our meeting for those who missed it and consider attending future events. There were a total of 62 attendees for this meeting, a total of 36 surveys, 58% of our attendees submitted meeting surveys at the end of the program. Based on survey results: • Twenty six individuals attended a South Florida meeting for the first time. • Thirteen individuals would like to be contacted about volunteer opportunities • Fifteen individuals would like to be contacted about membership • Eight individuals would like to be contacted about sponsorship opportunities

Contact me about Membership Name Position Company email Phone

Yanely Perez Account Exec Robert Half Technology

Helen Pendleton IT Recruiter Kforce

Javier Roca Account Manager Kforce

Michelle Cueto Help Desk Supervisor Assurant

Ken Gamber Classroom Technology Mgr Univ of Miami

Rick Ramos Help Desk Manager Univ of Miami

Cheryl Thurston Help Desk Lead AutoNation

Frank Varona Channel Director Terremark

Andrea Martinez-Zamorski ITCS Supervisor Bayview Financial

Leslie Delepine Account Executive Robert Half Technology

James Orr IT Service Center Manager Broward Health

Mark Whetstone VP Vorp Bus Develop Peak 10

Sergio Alonso Manager, Desktop & Ops Services AvMed health Plans

Aimee Arevalo Client Services Bankunited

John Pope Solution Strategist CA

10. Personal Touch

• Call Platinum Members/Companies • Have Board Members approach meeting

attendees • Have informal Happy Hours • Review CRM database and look for expiring

members • Run special for past members • Get to know your members • Collaborate with other User Groups

Eddie Vidal 305-439-9240 eddie_vidal@yahoo.com evidal@miami.edu @eddievidal

Contact Information