10 Steps to get your Content Found, Shared Linked & Ranked!
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I will lay out 10 easy steps everyone can follow to ensure that the content you create gets found, shared, linked to and of course ranked!
Transcript of 10 Steps to get your Content Found, Shared Linked & Ranked!
How to Get your Content Found, Shared, Linked and RankedBy 1 Internet Marketing
http://1im.biz
Plan Overview
1. Research Topic
2. Research Outreach
3. Create Content
4. Optimize
5. Schedule/Plan Launch
6. Launch & Share
7. Build Links
8. Advertise
9. Analyze
10. Leverage
Research Topic
Research Content
Research Shareable Assets
Research Hastags
Research Content
What
What topics get shared in industry
What’s ranks for desired keywords
Long tail keywords getting traffic low competition
Topics you can do better
FAQs (forums, helps support, answers sites)
Trending/Hot Topics
Where• Google Plus• Facebook• Twitter• Google• Bing!
Research Shareable Assets
What’s good you can link to/referrance
Popular/Hot content
High Ranked Content
Research Hashtags
What # are popular in industry
What’s shared on those tags
Who shares on those tags
Who/how many likes, commments re-shares
Research Your Outreach
Popular industry blogs and websites
Popular authors in industry
Related and similar content
Forums, User Groups, Communities
Key Influencers (lots of followers)
Create Content
Images and Infographics
Videos
Research
Copywriting
Links out
Optimize
SEO
Titles
Descriptions
Body Text
Headings
Images
Links Out
• Social• Easy to share• Easy to link to
• Content• Proof Read• Spell Check• Send to
friends/colleagues for feedback
• Conversion• Email sign up• Facebook Likes• Follow on Twitter• Circle on Google+• RSS Feed• Buy/other
Schedule & Plan Launch
Schedule around upcoming events
Industry related happenings
Plan ahead for Day, Time, Month, & Season
Create series of content
Share coming soon/teasers on social
Launch & Share
Pre Share Email
Social Platforms
Email Contacts
Twitter Outreach
Google+ Groups/Circles
Build Links
Resources sections
Blog Comments
Forums, Q & A
Stumble Upon
Digg
Website Navigation
Back to the future links
Advertise
Facebook Post Boost – engagement
Facebook Ad - Link Clicks
Twitter Sponsored Tweets
Stumble Upon – Paid Stumbles
PPC – Adwords, Bing!, YouTube
Banner Ads – Related topics/sites/blogs
Analyze & Adjust
Track Referrals and Traffic Sources
Not Built Links
Who Share, tweets, likes, etc
Conversions by source/topic
Keywords sending organic traffic
Keywords send paid
Adjust accordingly
Leverage
Link in future posts
Use for social content, email newsletter
FAQ on site, Q & A support, etc..
Flyers Sales sheets
Update & Recycle
