10 Steps to a Successful Social Media Marketing Strategy

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    19-Aug-2014
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Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.

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  • The 10 Steps to a Successful Social Media Marketing Strategy for your Business
  • The Digital Landscape The 3 Phases of the Web Phase 1: Portals Phase 2: Search Engines Phase 3: Social Networks
  • The Digital Landscape The Numbers: What has happened since 1990? First Website in 1990 130 Web Sites in 1993 16 Million Users in 1995 738 Million Internet users in Asia in December 2009 252 Million Internet users in North America in 2009 90 Trillion The number of emails sent on the Internet in 2009 234 Million Websites in 2010 247 Billion Average number of email messages per day 30 Billion Photos uploaded to Facebook per year 2010 2.0 Billion Users in 2011
  • The Digital Landscape Google
  • The Digital Landscape Facebook
  • The Digital Landscape Mobile
  • The Numbers Problem Over 500 million websites More than 155 million blogs Nearly 800 Million Facebook Users 2 Billion Internet Users 1 Trillion Facebook page views - 2011
  • The Noise Problem in 60 Seconds 700,000 searches 600 Videos are uploaded to YouTube 80,000 Facebook Wall posts
  • The Display Ad Clutter Problem
  • The Technology Problem
  • The Technology Problem
  • Problem: We still think Analog!
  • Why Social Media Marketing?
  • Why Social Media? Social Media Amplifies your Content
  • Why Social Media? Makes you Stand out from the Crowd
  • Why Social Media? Networking on Steroids
  • Why Social Media? Accelerates the Spread of your Brand
  • Why Social Media? It can Position You as an Expert
  • Why Social Media? Your Business Can Self-Publish
  • Why Social Media? Global Word of Mouth
  • Why Social Media? On the Internet, nobody knows you are a dog
  • Why Social Media? Facilitates Trust Edelman Trust Barometer
  • The Foundations and Approach to Social Media
  • The Foundations and Approach to Social Media Content
  • The Foundations and Approach to Social Media Search
  • The Foundations and Approach to Social Media Social
  • The Foundations and Approach to Social Media Publish to Multiple Networks
  • The Foundations and Approach to Social Media Publish a Variety of Multi-Media Content
  • The 10 Steps to a Successful Social MediaMarketing Strategy
  • Step 1 Establish a Clear Focused Vision
  • Step 1 Establish a Clear Focused VisionNikes Vision To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete
  • Step 2 Obtain Commitment from Management
  • Step 3 Determine Prospects & Customer Personas
  • Step 4 Create and Prioritize Goals
  • Step 5 Develop Tactics to Achieve Goals
  • Step 6 Resources Allocated to Achieve the Goals
  • Step 7 Plan and Create Content
  • Step 8 Publish and Promote on the Social Networks where your Customers are
  • Step 9 Measure and Monitor the Results
  • Step 10 Modify, Rinse and Repeat
  • Social Media Marketing Tools and Tactics
  • Social Media Marketing with Facebook
  • Social Media Marketing with Facebook Why Use Facebook? Business Page for spreading your content Multi-Media rich It is where one in three internet users hang out Self Serve Target Ads with user demographics
  • Facebook Social Media Marketing B2C Facebook Tips for B2C Companies 1. Welcome page 2. Provide an incentive for growing your Facebook Likes 3. Capture email subscriptions for your database 4. Offer specials 5. Publish content daily 6. Crowd sourced market research 7. Sell products on your Facebook store 8. Provide rich multimedia
  • Facebook Social Media Marketing B2C Victorias Secret
  • Facebook Social Media Marketing B2C Threadless
  • Facebook Social Media Marketing Personal Brand Mari Smith
  • Facebook Social Media Marketing B2B Facebook Tips for B2B Companies 1. Video Channel with How To Tutorials 2. News Updates in Your Industry 3. Provide an Incentive for Growing your Facebook Likes 4. Capturing Email Subscriptions for your database 5. Targeting Decision Makers through Paid SMM 6. Market Research and Surveys 7. Promote your Thought Leaders
  • Facebook Social Media Marketing B2B Case Studies - Publishing Content Linking to the Blog or Website Goal: Position company or personal brand as a thought leader
  • Social Media Marketing with Facebook B2B Case Studies Clear Risk Goal: Capture email subscribers and Facebook Likes
  • Social Media Marketing with Facebook B2B Case Studies General Electric Goal: Promote Thought Leaders
  • Social Media Marketing with Facebook B2B Case Studies Get Satisfaction - Internet Software Company Goal: Provide customer service
  • Social Media Marketing with Facebook B2B Case Studies Cisco Goal: Educate with Online Video within Facebook
  • Social Media Marketing with Twitter
  • Social Media Marketing with Twitter Why use Twitter? A global network of 500 million plus users You can target industries and niches Monitor the competition It is global It is real time It is a great tool to market your blog content It is simple
  • Social Media Marketing with Twitter 5 Tips for Optimizing Twitter 1. Include a photo or logo 2. Add your Facebook or Websites URL 3. Write Great Headlines 4. Make sharing easy with a ReTweet button 5. Include Follow me on Twitter buttons on your blog
  • Social Media Marketing with Twitter Twitter Marketing Tips 1. Develop a targeted Twitter following 2. Listen, engage and communicate and build loyal followers in your community 3. Create a live feed on the corporate brand name to see what the world is saying about you 4. Tweet your online specials that link to a landing page 5. Tweet your content 6. Network and Create contacts on Twitter by retweeting their content
  • Social Media Marketing with Twitter Twitter Tools
  • Social Media Marketing with Twitter Case Studies jeffbullas.com Goal: Drive traffic to the blog and networking
  • Social Media Marketing with Twitter Case Studies dell.com Goal: Sell Product that can be tracked with coupons
  • Social Media