1. Social media is integrated into your website and blog.

• To grow your following on social networks, ensure that your NGO has prominently featured social network icons on every page of your website and blog.

• Use a premium social sharing service for web pages and blog posts, such as Social Warfare ($29/yr).

2. Social media is integrated into your email campaigns.

• Email raises 26% of online revenue, but social media is growing in strength. It’s crucial that your NGO:

1. Convert email subscribers into social network followers by adding calls-to-follow in your email updates.2. Convert social network followers into email subscribers by asking your followers to subscribe to your email updates.

• In 2017-18, your number #1 priority should be to grow your NGO’s email list.

3. Social media is integrated into your online giving campaigns.

• Online donors are increasingly citing social media as the communication tool that inspires them the most to give. Thus, your NGO must make a concentrated effort to convert online donors into social media followers:

1. Add a prominent call-to-follow on your “Thank You” landing page and in your “Thank You” email.

2. If your NGO engages in peer-to-peer fundraising and crowdfunding, be sure to use a service that has integrated social sharing and social login because social media results in 1 of 3 of P2P donations.

4. Your NGO consistently creates written content.

• Small NGOs should blog or publish news stories at least twice monthly. Medium-sized NGOs weekly and large NGOs at least twice a week. For example:

1. Success stories2. Campaign updates3. Photo essays4. Useful tips and advice

• All blog and news content must have social sharing functionality, calls-to-follow, and an email update subscribe option.

5. Your NGO consistently creates visual content.

• Create social media graphics for special fundraising campaigns and year-end fundraising campaigns.

• Create #GivingTuesday graphics.

• Create breaking news and call-to-action graphics.

• Create powerful stat and inspirational quote graphics.

• Use Canva to easily create social media graphics.

6. Your NGO has a visually compelling avatar that is used consistently on all social networks.

• Donors and followers will associate your NGO with your avatar. Make sure it’s square, colorful, simple, well-designed, and includes very little text:

OceanaSave the ChildrenMarie Stopes International Australia

7. Your NGO is active on at least two social networks and experimenting with a third.

• Facebook is a must for all NGOs. Your second social network should be based on the demographics and social media habits of your supporters and donors (U.S. data, Global data). The most likely choice for your second social network is Twitter or Instagram.

• Your third social network should be one outside of the norm, but relevant to your supporter and donor base, such as a Pinterest, Snapchat, WhatsApp, LINE, etc.

8. Your NGO has claimed your LinkedIn Page and

you post a minimum of once a week.

• All NGOs have a LinkedIn Page and a clear sign of social media excellence is an NGO that regularly posts on their LinkedIn Page.

• Compared to Facebook and Twitter, engagement on LinkedIn Pages is high.

9. Your NGO is an early adopter of digital payments.

• Digital payments are going to radically transform how donors give to your NGO. Follow the trend closely in your country and become an early adopter.

• Resource: 5 Digital Payment Systems That Could Transform Online Fundraising

10. Your NGO has a written social media strategy.

• According the 2017 Global NGO Online Technology Report, only 32% of NGOs worldwide have a written social media strategy. A written social media strategy is essential for success.

• How To: Write a Social Media Fundraising Strategy for Your Nonprofit

Thank You

• This webinar was sponsored Public Interest Registry – the nonprofit responsible for managing the .ORG, .NGO and .ONG domains.

• .NGO and .ONG domains are on sale for $19.99 through 9/30/17. Unlike .ORG, only NGOs, charities, and nonprofits can use the .NGO and .ONG domains.

• This webinar was not recorded. Notes will be emailed within the next 24 hours. You are now subscribed to the Nonprofit Tech for Good e-Newsletter and email alerts from the Public Interest Registry.