10 SEO Skills Master Your Domain
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Transcript of 10 SEO Skills Master Your Domain
10
“Master of Your Domain”
SKILLSTO BECOME
SEO
SO YOU’RE STILL MASTER OF YOUR DOMAIN?”
“
- COSMO KRAMER, SEINFELD
The Competitors - Websites
The Judges - Search Engines
The Prize - Visitors and Potential Customers
And It’s Already Started.
SEO IS A CONTEST
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Table of Contents
SITE ORGANIZATION1pages 6-7
PUBLIC RELATIONS6page 14
RESEARCH2pages 8-9
CONTENT DISTRIBUTION & PROMOTION7page 15
BASIC HTML & CSS3page 10
UX (USER EXPERIENCE)8pages 16-17
COMMUNITY-BUILDING4pages 11-12
XMP SITEMAPS & SCHEMA MARKUPS9pages 18-19
CONTENT MARKETING5page 13
SERVER OPERATING SYSTEM ADMINISTRATION
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page 20
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Introduction
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1
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SITE ORGANIZATION
76% of website visitors want a website that is easy to navigate - HubSpot.com
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HOME(index page)
PARENT PAGES(site index)
CHILDPAGES(content)
Basic Website Structure
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2 RESEARCH
HubSpot’s Traffic Sources allows you to see what keywords your visitors are using to find your website organically.
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Read “10 Free Website Analytics Tools - Honest Reviews & Analysis” for your keyword research and competitor SEO analysis
HubSpot’s Keyword Tool allows you to input up to 1,000 keywords. You can track website visits, website rank, monthly searches, cost per click and competition per keyword.
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3 BASIC HTML & CSS
Read “Do Inbound Marketers Need to Know How to Code?”
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4 COMMUNITY-BUILDING
25% of people choose to engage with brands be-cause they want to join a community of brand fans - BRANDERATI
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Read “7 LinkedIn Tips for Using Groups Feature Effectively”
Read “A Cutting-Edge Course in Pinterest, Instagram and YouTube Contests”
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5 CONTENT MARKETING
Read “17 Marketing Masters Talk 2014 Content Marketing Trends”
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6 PUBLIC RELATIONS
Read “How to Craft a Magnetic PR Pitch”
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7 CONTENT DISTRIBUTION & PROMOTION
Read “10 Innovative Content Distribution Ideas and Platforms”
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8 UX (USER EXPERIENCE)
...the average web page visit lasts less than one minute. The first 10 seconds of a user’s time on the site are critical – during this time, the user’s eyes will gauge whether the company is trustworthy and the website is user-friendly. - www.business2community.com
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USER
UNSATISFIED USER
SEARCH ENGINE
WEBSITE CONTENT
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9 XML SITEMAPS & SCHEMA MARKUPS
Generate an XML sitemap now - Visit xml-sitemaps.com
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This is the beginning of an XML sitemap
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10 SERVER OPERATING SYSTEM ADMINISTRATION
Read Schema.org - “Why You Are Behind if You Are Not Using It.”
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