10 Reasons Online Courses Fail
-
Upload
pam-hendrickson-consulting-group -
Category
Marketing
-
view
986 -
download
1
Transcript of 10 Reasons Online Courses Fail
![Page 1: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/1.jpg)
www.PamHendrickson.com
by Pam Hendrickson
10 Reasons Most Products & Online Courses Fail… and What to Do About It
![Page 2: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/2.jpg)
Spending Too Much Time Creating the Product and Not Enough Time Marketing the Product.The philosophy of “build it and they will come” doesn’t work.
Reason #1
![Page 3: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/3.jpg)
Solution
Creating Successful Products is 90% a Marketing Problem and Only 10% a Product Creation Problem.Put your focus and energy into building a list, creating a compelling offer and refining your message so you can sell.
![Page 4: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/4.jpg)
Making the Product They Want to Make Instead of the Product Their Customers Really Want.
Reason #2
![Page 5: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/5.jpg)
Do Some Digging to Make Sure You Really Understand Your Audience & What They Want Most.
To serve them well, you have to know them well.
Solution
• What do they really want?• What are their biggest challenges & frustrations?• What keeps them up at night? • How do they describe their problems?• What are some common characteristics of your
ideal customers?
![Page 6: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/6.jpg)
Selling to the Wrong Market.The most important factor in your success comes down to how
well you can identify, understand and attract your ideal customer.
Reason #3
![Page 7: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/7.jpg)
7 Criteria of an Ideal Market
Solution
1. They have a clear, specific urgent problem they want to solve.
2. They are large in number.3. They are easy to find online.4. They have money to spend.5. They have a history of paying for similar solutions.6. They are people you want to help.7. They are people you can help.
![Page 8: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/8.jpg)
Reason #4 Not Having an Irresistible Offer That Makes People
Want to Buy.
![Page 9: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/9.jpg)
6 Elements of an Irresistible OfferSolution
1. Clear & Compelling Title: What’s the core promise of your product? 2. Benefits: What do they get and how will it help them
(“so that you can…”)?3. Bonuses: What else do they get that will get them off the fence to buy?
(Hint: Use your bonuses to overcome buying objections)4. Price & Payment Plans: What’s their investment?5. Guarantee: How can you take or on reverse the risk for your customer?6. Call to Action: What do they need to do right now to invest?
Pain Agitate Solve
![Page 10: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/10.jpg)
Reason #5 “Big Hat, No Cattle”Too Little Information Spread Out
Over a Bunch of Unnecessary Bulk.
![Page 11: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/11.jpg)
Value ≠ Volume.Solution
Generosity is the secret to your success.Be as concise as possible, but pack your content with detailed step-by-step “how to” information.Provide examples, templates, resources & tools
to help them implement.
![Page 12: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/12.jpg)
Reason #6 Too Much Information.When people are overwhelmed, they
do the easiest thing, which is nothing.
![Page 13: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/13.jpg)
Use the 20% Rule.Solution
Once you have your content outlined, go through what you created and
ruthlessly cut out at least 20%. Save the rest for future courses or
free content to build your following.
When in doubt, cut it out!
![Page 14: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/14.jpg)
Reason #7
Not Structuring the Content So That People Can Easily Use It.
![Page 15: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/15.jpg)
Idea Idea Idea Idea Idea Idea Idea Idea Idea
Idea Idea Idea Idea Idea Idea Idea Idea Idea
Idea Idea Idea Idea Idea Idea Idea Idea Idea
Idea Idea Idea Idea Idea Idea Idea Idea Idea
Main Concept 1 Main Concept 2 Main Concept 3 Main Concept 4 Main Concept 5
Main Outcome
Idea Idea Idea Idea Idea Idea Idea Idea Idea
Idea Idea Idea Idea Idea Idea Idea Idea Idea
Idea Idea Idea Idea Idea Idea Idea Idea Idea
Idea Idea Idea Idea Idea Idea Idea Idea Idea
Main Concept 1 Main Concept 2 Main Concept 3 Main Concept 4 Main Concept 5
Organize Your Content into a Simple Step-By-Step Framework That Empowers Them to Apply the Information Effectively.
Solution
![Page 16: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/16.jpg)
Reason #8
No Clear Customer Milestones.
What should your customers have, get or be able to do as a result of your training?
![Page 17: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/17.jpg)
Highlight Your Customers, Invest in Their Success and Create Heroes.
Solution
What vehicles are you providing for them to ask their questions, get help when they are stuck, and report and celebrate their wins?Only sell what you can deliver impeccably.
![Page 18: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/18.jpg)
Reason #9
Random Acts of Marketing.Most people decide how to market based on what they perceive other people are doing
instead of figuring out what’s going to work best for them and their ideal customers.
![Page 19: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/19.jpg)
You Must Align 3 Things:Solution
Market1Customer Industry
Type of Marketing2
Traditional
Internet
Social Media
Content Marketing
Direct Response
Paid Search
Consultative
You3ValuesStyle
Strengths
![Page 20: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/20.jpg)
Reason #10 Lack of Consistent Focus.
![Page 21: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/21.jpg)
Implement One Idea and Keep Improving Upon It Rather Than Constantly Jumping from One Idea to the Next.
Solution
1. Idea
2. Implemen
t 3.
Iterate
![Page 22: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/22.jpg)
The 10 Reasons Most Products or Online Courses Fail
1. Spending Too Much Time Creating the Product and Not Enough Time Marketing the Product.
2. Making the Product They Want to Make Instead of the One Their Customers Really Want.
3. Selling to the Wrong Market.4. Not Having an Irresistible Offer That Makes
People Want to Buy.5. “Big Hat, No Cattle.”
![Page 23: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/23.jpg)
6. Too Much Information.7. Not Structuring the Content So People Can
Easily Use It.8. No Clear Customer Milestones.9. Random Acts of Marketing.10. Lack of Consistent Focus.
The 10 Reasons Most Products or Online Courses Fail
![Page 24: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/24.jpg)
5 Most Important Skills of Product Creation1. Content Creation2. Offer Creation3. Copywriting4. Traffic Generation5. Sales Conversions
Do what you do best; let others do the rest.
![Page 25: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/25.jpg)
Set yourself up to win, so that no matter what
happens on the outside, you get your dream.
![Page 26: 10 Reasons Online Courses Fail](https://reader033.fdocuments.in/reader033/viewer/2022052418/5a66788b7f8b9a0c768b464d/html5/thumbnails/26.jpg)
www.PamHendrickson.com/Impact
Download My #1 Best-Selling Book
for FREE.
For More Information on How to Create Quality Content & Products That Sell:
866-654-6534