10 Questions You Should Ask When Building Your Ecommerce Store
-
Upload
internet-merchants-association -
Category
Business
-
view
68 -
download
1
description
Transcript of 10 Questions You Should Ask When Building Your Ecommerce Store
![Page 1: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/1.jpg)
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
![Page 2: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/2.jpg)
10 Questions You Should Ask When Building Your Ecommerce Store
1. What’s My Unique Selling Proposition (aka What’s My Angle)?!2. How Can I Use Product Photography As A Competitive Edge?!3. Is There A Unique Product Description I Can Write To Drive Sales?!4. What Do My Potential Customers Want To Know About My Product?!5. Does My Logo and Graphic Design Convey My Brand Identity?!6. How Can I Optimize My Fulfillment?!7. What Can I Do To Streamline The Backend While Improving Customer Service?!8. Will The Software Platform I’m Choosing Be Able To Still Run My Business In 5 Years?!9. Where Am I An Expert (And I Don’t Even Know It)?!10. How Can I Spread The Word?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
![Page 3: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/3.jpg)
What’s My Unique Selling Proposition (aka What’s My Angle)?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
![Page 4: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/4.jpg)
What’s My Unique Selling Proposition (aka What’s My Angle)?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
DirectFix.com • Over 36 million combined views on YouTube • Education Is "His Angle" • He Aims To Truly Help His Customers • Causes Him To Stand Out In A Crowded Market
![Page 5: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/5.jpg)
What’s My Unique Selling Proposition (aka What’s My Angle)?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
![Page 6: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/6.jpg)
What’s My Unique Selling Proposition (aka What’s My Angle)?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
LotusSculpture.com • Focus On True Artisan Sculptures • Hand Selects His Artisans • Creates A Visceral Travel And Education Experience • Able To Carve Out A Premium Niche In A Budget Space
![Page 7: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/7.jpg)
What’s My Unique Selling Proposition (aka What’s My Angle)?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
![Page 8: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/8.jpg)
What’s My Unique Selling Proposition (aka What’s My Angle)?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
Scottevest.com • Invented His Own Niche In The World Of Clothing • Served A Need In A Unique Way • Excellent Viral Marketer
![Page 9: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/9.jpg)
How Can I Use Product Photography As A Competitive Edge?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
![Page 10: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/10.jpg)
How Can I Use Product Photography As A Competitive Edge?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
![Page 11: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/11.jpg)
How Can I Use Product Photography As A Competitive Edge?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
• Never Use Flash
• Check Your White Balance
• Use Angles To Truly Show Your Product
• Add Scale With Other Objects
• Use Consistent Backgrounds
• Always Have The Same Aspect Ratio
• Have Multiple Photos Covering Every Angle
• Show Every Product Option Variation
![Page 12: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/12.jpg)
How Can I Use Product Photography As A Competitive Edge?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
• Use Consistent Backgrounds and Always Have The Same Aspect Ratio
![Page 13: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/13.jpg)
How Can I Use Product Photography As A Competitive Edge?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
• Have Multiple Photos Covering Every Angle and Show All Options
![Page 14: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/14.jpg)
Is There A Unique Product Description I Can Write To Drive Sales?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
![Page 15: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/15.jpg)
Is There A Unique Product Description I Can Write To Drive Sales?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
![Page 16: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/16.jpg)
What Do My Potential Customers Want To Know About My Product?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
![Page 17: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/17.jpg)
What Do My Potential Customers Want To Know About My Product?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
![Page 18: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/18.jpg)
Does My Logo and Graphic Design Convey My Brand Identity?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
![Page 19: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/19.jpg)
Does My Logo and Graphic Design Convey My Brand Identity?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
![Page 20: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/20.jpg)
Does My Logo and Graphic Design Convey My Brand Identity?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
!!!!
WHICH SITE WOULD YOU PURCHASE FROM?
![Page 21: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/21.jpg)
Does My Logo and Graphic Design Convey My Brand Identity?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
!!!!
The Difference In Price To Build These Two Sites !
IS NEGLIGIBLE AT BEST
![Page 22: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/22.jpg)
How Can I Optimize My Fulfillment?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
• Customers Expect Something Akin To Amazon (Prime)
• Products Should Ship Within 24 Hours (Unless Clearly Noted)
• Tracking Information Should Be Automatically Emailed
• Order Status Should Be Self Service
![Page 23: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/23.jpg)
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
• The Vast Majority Of Customer Service Is Informational In Nature • Provide An Easy Way To Get That Information
What Can I Do To Streamline The Backend While Improving Customer Service?
![Page 24: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/24.jpg)
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
• That Doesn't Mean Don't Talk To Your Customer
What Can I Do To Streamline The Backend While Improving Customer Service?
![Page 25: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/25.jpg)
Will The Software Platform I’m Choosing Be Able To Still Run My Business In 5 Years?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
• How Reliable Is The Underlying Hosting?
• What Is Their Historical Uptime? (Hint 99.9% isn’t very good)
• Is The Upgrade Process Dangerous To Your Business?
• What Kind Of Maintenance Should You Expect, Is It Onerous?
• What’s The Real Scoop On Their Security Architecture?
• Will I Be Hindered By A Lack Of Flexibility?
• If I Grow Really Fast, Can They Keep Up?
• Are There Automation Options To Streamline My Business?
![Page 26: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/26.jpg)
Where Am I An Expert (And I Don’t Even Know It)?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
Start blogging, Facebooking, Pinteresting, Tweeting, etc… immediately
• Google+
• Tumblr
• YouTube
![Page 27: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/27.jpg)
How Can I Spread The Word?
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
• Don't Overlook "Traditional" Outlets • Rotary Club • Chamber Of Commerce • Local Press
![Page 28: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/28.jpg)
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
Questions?
![Page 29: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/29.jpg)
Resources
http://yeshenvenema.com/blog/product-photography-basics - Product Photography!www.ortery.com - Product Photography!www.shipworks.com - Fulfillment Optimization!www.shipstation.com - Fulfillment Optimization!www.shipwire.com - Fulfillment House!99designs.com - Graphic Design Crowdsourcing!getbootstrap.com - Responsive Framework For Themes!analytics.google.com - Google Analytics!!
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
![Page 30: 10 Questions You Should Ask When Building Your Ecommerce Store](https://reader036.fdocuments.in/reader036/viewer/2022081403/5557b876d8b42a4a5d8b53e4/html5/thumbnails/30.jpg)
Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas
10 QuesCons You Should Ask When Building Your Ecommerce Store
Thank You @RickMiva
[email protected] facebook.com/mivamerchant
plus.google.com/+MivaMerchant www.mivamerchant.com
(Slides)