[10 on Tuesday] How to Lobby for Preservation: Ten Essential Steps

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Photo courtesy National Trust for Historic Preservation Advocating for Preservation 10 Essential Steps for Effective Lobbying

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Casting your ballot in the voting booth may be the most fundamental of democratic acts, but talking to your elected official -- called lobbying -- is the indispensable next step. Preservationists, like every other group of citizens joined in common cause, have the prerogative and the responsibility to let members of Congress know that the legislation they enact has consequences, positive and negative, for historic preservation goals back home. The good news is, if you’re making the case for preservation in your community and encouraging others to take action, you already are an advocate. Lobbying calls for the same communication skills, knowledge of preservation and its benefits, and concern for local communities. Other than that, no specific training or experience is required. This toolkit offers a broad foundation on how to approach this type of advocacy on the federal, state, and local levels. Every person has the ability to be a grassroots lobbyist, and these tips will give you a good place to start. http://www.PreservationNation.org Note: These tips were adapted from the 2002 edition of A Blueprint for Lobbying which was first published in 1984 by Preservation Action. The first edition was written by Mona B. Ferrugia, edited by Nellie L. Longsworth with Julia Churchhman, Kathryn Nichols, Elle Wynn, and Chas A. Miller III contributing. The 2002 edition was substantially expanded and updated by Susan West Montgomery.

Transcript of [10 on Tuesday] How to Lobby for Preservation: Ten Essential Steps

Page 1: [10 on Tuesday] How to Lobby for Preservation: Ten Essential Steps

Photo courtesy National Trust for Historic Preservation

Advocating for Preservation10 Essential Steps for Effective Lobbying

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Look up the pertinent members of the House of Representatives and Senate to find out what types of historic resources are in their districts, what type of interests they have, what committees they sit on, and where they stand on preservation-related legislation. Also research what your state, tribal, and local preservation organizations are doing.

1. Do your research.

Photo courtesy National Trust for Historic Preservation

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The best time to lobby is when a representative or senator is considering writing or sponsoring a bill that will benefit preservation. If you make your position known at this stage, you have a greater opportunity to influence the legislation.

2. Consider your timing.

Photo courtesy National Trust for Historic Preservation

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Any contact with your legislative members should include a clear statement of the action you would like them to take. Possible actions include introducing a bill, becoming a cosponsor, voting in committee or on the floor in favor of a bill or amendment, or contacting another key member.

3. Make a specific request.

Photo courtesy National Trust for Historic Preservation

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It’s important to know as much as possible about the bills you’re lobbying for. Your case will be improved if you use accurate, factual material to substantiate your position, and this ground work will be reflected when your representative or senator makes an informed decision on an issue. You may also want to provide rebuttals to arguments your opponents are making on the issue.

4. Have accurate info on hand.

Photo courtesy National Trust for Historic Preservation

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Connect the legislative issue you are discussing with examples of how it will benefit historic resources in your community, such as naming the historic districts and buildings that would benefit from historic tax credits. Only you can make it real and relevant for your legislators.

5. Use real-life, local examples.

Photo courtesy Susan West Montgomery

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Check with your member’s offices on a regular basis, not just when you need them to do something. Invite them to local events and keep them informed of local preservation issues and updates. Ideally the offices will eventually reach out to you for advice and information on preservation issues.

6. Establish an ongoing relationship.

Photo courtesy National Trust for Historic Preservation

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Your first communication to the Washington, D.C. office of a member of Congress is likely to be directed to the legislative assistant who handles preservation issues. To help your case, provide concise, well-organized presentations, including material on how the issue plays out in that member’s district.

7. Contact the D.C. office.

Photo courtesy National Trust for Historic Preservation

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Senators may have six or so offices around their state. A congressman in a small district would only have one; in a larger district, two or three. While staff members who work in the district office are not directly involved in the legislative process, they are more readily accessible and familiar with local issues. The member’s schedule in his home district is usually arranged by these offices as well. Use them often!

8. Contact your district office.

Photo courtesy National Trust for Historic Preservation

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Although federal laws have a tremendous impact on preservation, the success or failure of preservation may be determined at the local level. Fortunately, all of the same rules apply; “lobbying is lobbying,” regardless of the office the elected official holds.

9. Remember to hit all levels of government.

Photo courtesy National Trust for Historic Preservation

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Whether lobbying in person or by email, phone, or letter, certain techniques hold true. Remember to identify yourself. Be succinct with your request. Ask specific questions. State your position on the issues. Have your research on hand. Keep your exchanges short and to the point. Always follow up on any questions or requests. And most importantly -- say thank you!

10. Polish your communications.

Photo courtesy National Trust for Historic Preservation

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Ten on Tuesday features ten preservation tips each week. For more tips, visit blog.PreservationNation.org.