10 (Need to Know) Changes to Social Media Barbara Pfeiffer The Partner Marketing Group...
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Transcript of 10 (Need to Know) Changes to Social Media Barbara Pfeiffer The Partner Marketing Group...
10 (Need to Know) Changes to Social Media
Shifting your focus
• From ROI to credibility
Publisher
Oppor
tuni
ty
Social Advertising
• Larger headshot photos• Expanded profile headers• Free gallery of background images
Bookmarklet
Authorship
Open Profiles
Hangouts• Videos and live stream business
events • VISIBLE to search engines • Your content (and comments) stay
on the hangout page
Showcase Pages
Pulse
Embrace Hashtags
Hummingbird
THANK YOUPlease fill out your evaluation
• Experience-backed guidance combined with high-quality content to fuel your inbound marketing.• Marketing planning and strategy• Virtual Marketing Director• Content development and strategy
– Campaigns– Blog posts– Ebooks and infographics – Microsoft Pinpoint, bios, ‘About’
Barbara [email protected]
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