10 Mobile and Social Media Marketing Tips
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Transcript of 10 Mobile and Social Media Marketing Tips
Presented by
10 Tips for Marketing to the Mobile / Social Consumer
Matt Gentile, Director, PR & Social Media
Century 21 Real Estate (@mattgentile)
Reach the Mobile/Social Consumer
102030405060708090
PERCENTAGE
ACCESS SOCIAL MEDIA
VIA MOBILE
40%(AGE 25-34)OWN A
SMARTPHONE
Percentage of Social
Referral Traffic from Facebook
OF ADULTS USE A
SOCIAL NETWORK
65%75%
62%
2011
1. Utilize Mobile
2. Location Based Services
3. Market Through Video
4. Be Yourself
5. Enhance Your Online Profile
6. Cultivate Relationships via Facebook
Turn “Likes” into Leads
The Story of the $1.1 Million Facebook Referral and CENTURY 21 Realty’s New Social Media Era84% of Realtors are currently using social media. CENTURY 21 is leveraging Facebook to turn those conversations into sales.
7. Be Consistent
8. Share, Respond and Recognize
9. Personal Brand Matters
10. Don’t Try To Do It All
Be SMARTER. BOLDER. FASTER.
Utilize Mobile
Location Based Services
Market Through Video
Be Yourself
Enhance Your Online Profile
Be SMARTER. BOLDER. FASTER.
Build Relationships via Facebook
Be Consistent
Share, Respond and Recognize
Personal Brand Matters
Don’t Try To Do It All
16
Facebook.com/Century21