10 Minute Presentation (Bni 03 12)
Transcript of 10 Minute Presentation (Bni 03 12)
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TruePresence Internet Marketing
How We Help Businesses Find, Get,
and Keep Customers Online & On Air
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Let’s Be Realistic
Despite what we hear on the news…
» There are still consumers and businesses
that need products and services
» No Fortune 1000 company gets all their
business from referrals. Must advertise to
grow eventually
» Adapt or Die
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Go Where Your Customers Are
According to research from Webvisible and Nielsen, reported by
Marketing Charts…
» Over 2/3 of consumers and SBO’s turn to
internet first for information about local
companies
» 82% use search engines to do so
» 50% SE first vs. 24% YP first
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We help businesses Find, Get, and
Keep customers online TM
Finding Customers- Reach Prospects Searching for your Products & Services
Getting Customers- Converting Website Visitors into Customers
Keeping Customers- Staying Top of Mind with Your Clients and Prospects
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Finding Customers = SEM
• Pay Per Click Marketing (PPC)- Google and Yahoo! AdWords (Sponsored Links)
- Precise targeting
- Quick and predictable.
•Search Engine Optimization- Increase organic search engine position
- Holy Grail of Internet marketing
- Slow and unpredictable
•Business Profile- Local Internet directory listings
-Absolute bare minimum necessity
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Finding Customers = SEM
•Pay Per Click Marketing
(PPC)- Sponsored Links (AdWords)
- Precise targeting
- Quick and predictable.
•Search Engine Optimization
(SEO)- Increase organic ranking
- Holy Grail of Internet marketing
- Slow and unpredictable
• Local Directory- Biz profile for local Internet
directory listings
- Absolute bare minimum necessity
Also:
Social Networking
Banner Ads
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Why Is Search Marketing Important?
Where the eyes go…
the mouse clicks!
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Why Is Search Marketing Important?
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Why Is Search Marketing Important?
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Common PPC Concerns
*Source: Jupiterresearch
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Common PPC Concerns
*Source: Jupiterresearch
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Our easy-to-use, up-to-the minute
search marketing solution
» Reach 98% of all Search Engine
users
» Precision Geo-targeting
» Search term expertise
» Track every single lead
» Enjoy the highest volume of leads
at the lowest possible cost per lead
» Monitor your campaigns online
anytime, anywhere
TrueSearch
find…
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Case Study: 3D Babyface Sonography
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» Previous 2 yrs in Red
» Took risk on TrueSearch (PPC)– $850/mo then
$1000+/mo
» After the 3rd month w/ TrueSearch:– mo-to-mo growth 9 out of
12 mo
– yr-to-yr growth every month
» Now in Black (& Green)
Case Study: 3D Babyface Sonography
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Getting Customers = Websites
Custom Websites- Content Management System (CMS)
- Designed w/ marketing in mind
Landing Pages- Sole purpose is a single Call-to-Action
Video Landing Pages- All the “Buzz”
- Way of the future
- For businesses, not just entertainment
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Designs with Marketing in Mind
» Search engine “friendly” structure
» Visitor friendly graphics
» Results friendly designs
» Website are designed to generate
results, not impress other web
designers…
» TPLA, Aequitas, BJT, Stone
Custom Web Design
get…
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BJTLaw.com OLD SITE
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BJTLaw.com NEW TRUEPRESENCE SITE
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“If your website does not convert a good
percentage of the traffic that lands on your
site, it’s ineffective and may even be
useless…. A pretty website that does not
successfully convert visitors into potential
clients is pointless.”
Michael Port – Book Yourself Solid
You Can Lead a Horse to Water…
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Keeping Customers = Email
Email Marketing
- Stay TOP OF MIND
- Permission-based ONLY
- Professional image – distinguish yourself
- Simple to use
- Businesses with large client lists
- Professionals with large prospect lists
- Newsletters, Coupons, Promotions
Newsletters: good. Chain letters: bad
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Keeping Customers = Email
Email Marketing
- Stay TOP OF MIND
- Permission-based ONLY
- Professional image – distinguish
yourself
- Simple to use
- Businesses with large client lists
- Professionals with large prospect
lists
- Newsletters, Coupons, Promotions
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Does Email Marketing Work?
» 72% Business Owners – Email Marketing Excellent or
Good (2011 Econsultancy survey)
» ROI $42.08 for every $1 spent (2010 Direct Marketing Assn)
» Promotional Emails 2nd biggest influence on retail
website visits (behind brand familiarity) (ForeSee Results
2010)
» Email Top 3 most effective advertising method (behind
social and SEM) (Merchant Circle 2011)
Keeping in touch keeps customers coming
back for more.
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TrueMailer
Local Example
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Tactical Placement for your
Strategic Communication
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» Cable TV
» Radio
» Broadcast TV
» Cinema Advertising
» Direct Mail (mailers)
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CABLE & BROADCAST TV
» Maps of cable zones compared to your
target geography
» Prioritization of networks, shows, and
dayparts most likely to reach your
audience at the lowest cost, in a
target-rich environment
Detailed media plan scenarios that give you options,
with supporting rationale, for your media buy
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RADIO
» Media spill analysis (the percentage of your ad budget wasted by not hitting the target customer)
» Demographic efficiency analysis (the percentage of your radio budget wasted by not hitting target prospect customers)
Media negotiations
Negotiation of value-added
opportunities
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CINEMA ADVERTISING
» An engaged audience with no
distractions or changing channels
» Association with blockbuster
films
» Hi-definition and surround sound
» A shared experience and group
influence
Cinema Delivers:
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Whom Should You Refer to TruePresence?
» General Manager of an Auto Dealership
» Managing Partner of a Law Firm
» Owner of a Laser Hair Removal clinic
» An Insurance Broker with a large email list
» Director of a Medical Clinic or Clinical Trial
» A Cosmetic Dentist
» Owner of a Furniture Store
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How to Get Referrals for TruePresence
•Simply Ask:
“How’s the Internet working for you?”
- Trust me, for 9 out of 10, it isn’t!
•Or You Can Ask:
“What’s your website done for you lately?”
- Likely not much!
•Tell Them:
“I have a friend who is an expert at helping off-line
businesses find, get, and keep customers online.”
Cool, a script! I’ve always wanted to be an actor…
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Questions about find.get.keep™?
Finding CustomersReach Prospects Searching for your Products & Services
Getting CustomersConverting Website Visitors into Customers
Keeping CustomersEffective Permission-based Email Marketing
Thank God it’s over…