TruePresence Internet Marketing

How We Help Businesses Find, Get,

and Keep Customers Online & On Air

Let’s Be Realistic

Despite what we hear on the news…

» There are still consumers and businesses

that need products and services

» No Fortune 1000 company gets all their

business from referrals. Must advertise to

grow eventually

» Adapt or Die

Go Where Your Customers Are

According to research from Webvisible and Nielsen, reported by

Marketing Charts…

» Over 2/3 of consumers and SBO’s turn to

internet first for information about local

companies

» 82% use search engines to do so

» 50% SE first vs. 24% YP first

We help businesses Find, Get, and

Keep customers online TM

Finding Customers- Reach Prospects Searching for your Products & Services

Getting Customers- Converting Website Visitors into Customers

Keeping Customers- Staying Top of Mind with Your Clients and Prospects

Finding Customers = SEM

• Pay Per Click Marketing (PPC)- Google and Yahoo! AdWords (Sponsored Links)

- Precise targeting

- Quick and predictable.

•Search Engine Optimization- Increase organic search engine position

- Holy Grail of Internet marketing

- Slow and unpredictable

•Business Profile- Local Internet directory listings

-Absolute bare minimum necessity

Finding Customers = SEM

•Pay Per Click Marketing

(PPC)- Sponsored Links (AdWords)

- Precise targeting

- Quick and predictable.

•Search Engine Optimization

(SEO)- Increase organic ranking

- Holy Grail of Internet marketing

- Slow and unpredictable

• Local Directory- Biz profile for local Internet

directory listings

- Absolute bare minimum necessity

Also:

Social Networking

Banner Ads

Why Is Search Marketing Important?

Where the eyes go…

the mouse clicks!

Why Is Search Marketing Important?

Why Is Search Marketing Important?

Common PPC Concerns

*Source: Jupiterresearch

Common PPC Concerns

*Source: Jupiterresearch

Our easy-to-use, up-to-the minute

search marketing solution

» Reach 98% of all Search Engine

users

» Precision Geo-targeting

» Search term expertise

» Track every single lead

» Enjoy the highest volume of leads

at the lowest possible cost per lead

» Monitor your campaigns online

anytime, anywhere

TrueSearch

find…

Case Study: 3D Babyface Sonography

» Previous 2 yrs in Red

» Took risk on TrueSearch (PPC)– $850/mo then

$1000+/mo

» After the 3rd month w/ TrueSearch:– mo-to-mo growth 9 out of

12 mo

– yr-to-yr growth every month

» Now in Black (& Green)

Case Study: 3D Babyface Sonography

Getting Customers = Websites

Custom Websites- Content Management System (CMS)

- Designed w/ marketing in mind

Landing Pages- Sole purpose is a single Call-to-Action

Video Landing Pages- All the “Buzz”

- Way of the future

- For businesses, not just entertainment

Designs with Marketing in Mind

» Search engine “friendly” structure

» Visitor friendly graphics

» Results friendly designs

» Website are designed to generate

results, not impress other web

designers…

» TPLA, Aequitas, BJT, Stone

Custom Web Design

get…

BJTLaw.com OLD SITE

BJTLaw.com NEW TRUEPRESENCE SITE

“If your website does not convert a good

percentage of the traffic that lands on your

site, it’s ineffective and may even be

useless…. A pretty website that does not

successfully convert visitors into potential

clients is pointless.”

Michael Port – Book Yourself Solid

You Can Lead a Horse to Water…

Keeping Customers = Email

Email Marketing

- Stay TOP OF MIND

- Permission-based ONLY

- Professional image – distinguish yourself

- Simple to use

- Businesses with large client lists

- Professionals with large prospect lists

- Newsletters, Coupons, Promotions

Newsletters: good. Chain letters: bad

Keeping Customers = Email

Email Marketing

- Stay TOP OF MIND

- Permission-based ONLY

- Professional image – distinguish

yourself

- Simple to use

- Businesses with large client lists

- Professionals with large prospect

lists

- Newsletters, Coupons, Promotions

Does Email Marketing Work?

» 72% Business Owners – Email Marketing Excellent or

Good (2011 Econsultancy survey)

» ROI $42.08 for every $1 spent (2010 Direct Marketing Assn)

» Promotional Emails 2nd biggest influence on retail

website visits (behind brand familiarity) (ForeSee Results

2010)

» Email Top 3 most effective advertising method (behind

social and SEM) (Merchant Circle 2011)

Keeping in touch keeps customers coming

back for more.

TrueMailer

Local Example

Tactical Placement for your

Strategic Communication

» Cable TV

» Radio

» Broadcast TV

» Cinema Advertising

» Print

» Direct Mail (mailers)

CABLE & BROADCAST TV

» Maps of cable zones compared to your

target geography

» Prioritization of networks, shows, and

dayparts most likely to reach your

audience at the lowest cost, in a

target-rich environment

Detailed media plan scenarios that give you options,

with supporting rationale, for your media buy

RADIO

» Media spill analysis (the percentage of your ad budget wasted by not hitting the target customer)

» Demographic efficiency analysis (the percentage of your radio budget wasted by not hitting target prospect customers)

Media negotiations

Negotiation of value-added

opportunities

CINEMA ADVERTISING

» An engaged audience with no

distractions or changing channels

» Association with blockbuster

films

» Hi-definition and surround sound

» A shared experience and group

influence

Cinema Delivers:

Whom Should You Refer to TruePresence?

» General Manager of an Auto Dealership

» Managing Partner of a Law Firm

» Owner of a Laser Hair Removal clinic

» An Insurance Broker with a large email list

» Director of a Medical Clinic or Clinical Trial

» A Cosmetic Dentist

» Owner of a Furniture Store

How to Get Referrals for TruePresence

•Simply Ask:

“How’s the Internet working for you?”

- Trust me, for 9 out of 10, it isn’t!

•Or You Can Ask:

“What’s your website done for you lately?”

- Likely not much!

•Tell Them:

“I have a friend who is an expert at helping off-line

businesses find, get, and keep customers online.”

Cool, a script! I’ve always wanted to be an actor…

Questions about find.get.keep™?

Finding CustomersReach Prospects Searching for your Products & Services

Getting CustomersConverting Website Visitors into Customers

Keeping CustomersEffective Permission-based Email Marketing

Thank God it’s over…