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Before you hit the AdWords account too hard,take a look at your landing page offer.

Are you offering the same as your competitors?Increase the value or decrease the threat of itto increase conversion rates.

CHANGEYOUR OFFER

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For the keywords you’ve kept active, start loweringtheir bids slightly so that your average cost per clickgoes down.

Try shaving off 5-10% little by little while stillmaintaining strong average positions.

LOWERKEYWORD BIDS

For the keywords you’ve kept active, start loweringtheir bids slightly so that your average cost per clickgoes down.

Try shaving off 5-10% little by little while stillmaintaining strong average positions.

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Use Single Keyword Ad Groups to increaseclick-through-rates and relevancy between keywordand ad.

This will increase your quality scores and lower youraverage cost-per-click.

INCREASEQUALITY SCORES

Use Single Keyword Ad Groups to increaseclick-through-rates and relevancy between keywordand ad.

This will increase your quality scores and lower youraverage cost-per-click.

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Look at your search term report to find anyunhealthy search terms that are wasting money.

Add them as negative keywords to reduce spendand improve performance.

ADD NEGATIVEKEYWORDS

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Just like time, locations perform differently too.

Go to the Dimensions tab, then View: User locations.See which cities and regions are costing the most andand reduce their bids or exclude them from yourtargeting.

CHANGE GEOGRAPHICLOCATIONS

Just like time, locations perform differently too.

Go to the Dimensions tab, then View: User locations.See which cities and regions are costing the most andand reduce their bids or exclude them from yourtargeting.

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Certain times and days of the week perform worsethan others.

Go to the Dimensions tab, then View: Time. Seewhich expensive days of the week and times of theday you can remove you can remove or reducebids on.

CHANGE ADSCHEDULE

Certain times and days of the week perform worsethan others.

Go to the Dimensions tab, then View: Time. Seewhich expensive days of the week and times of theday you can remove you can remove or reducebids on.

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Be relentless in pausing keywords that have high costper conversions or no conversions at all.

This allows for lower cost per conversions overall inthe AdWords account.

KARATE CHOPHIGH COSTING KEYWORDS

Be relentless in pausing keywords that have high costper conversions or no conversions at all.

This allows for lower cost per conversions overall inthe AdWords account.

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Your AdWords account is sluggish and tired. Time to save some money and bring it back to peak performance.

“THE SLIMMER”The 10 Minute AdWords Workout

Present

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