10-Minute-a-Day Social Media Strategy

How long will this take?

• A successful social media strategy can be implemented in about 10 minutes a day

Definition of Success

• Providing information about services and events to students

• Interacting with students• Less push, more pull – being helpful without

100% emphasis on advertising

Solution

Why facebook

• Students are already there and using its features to interact and comment

• Easily share information, invite people to events and interact

Creating an account

Can add friends from mailing list

I recommend:

• Either a personal profile or a Fan page because:– Your updates appear in friends’ “news feeds”

• I prefer a personal profile– Can add friends from your mailing list of students– Can adjust privacy settings, so you can post

information just for your students (passwords, etc.)– Can send messages to individual students– Can chat with friends via Facebook chat

The Strategy

• Sharing information– Where do you find content?– Where and how often do you post?

• Create events– How?

• Interact with students– Public messages and interactions– Private messages

But first…

• Get started by creating a Facebook account• For your career center

– To have an account for your career center, you have to “trick the system” and tell Facebook that your career center has a first and last name (i.e. first name: Optimal | last name: Career Services)

• Or for one counselor at your office who will be the “face” of your office– This counselor can use his/her name

Sharing information - Where

• Where: Your wall (there are other places, but this is the easiest)

Sharing information - What

• Can share thoughts, videos, links, photos, events

• Can also ask questions• Share things that would be valuable

to students

Type thoughts or questions here

Photos Videos Events Links Share your status with your network – your Facebook friends

Content ideas

• Links to resources at your career center website

• Articles you’re reading• Take-aways from conversations you’ve had

with students• Careers.alltop.com – headlines from top

career blogs

Sharing information - Frequency

• Average about once a day• Between 3-10 posts per week• Enough so people know you post new things,

but not so much that you clutter your friends’ news feeds

Interacting with information

• Friends can interact with your information in a couple of ways (and you can interact with them, too)

Friends can give your status updates a “thumbs up” and/or comment on them. You can also comment back.

The “like” function is especially helpful to

determine what topics catch your friends’

interest, and to gather feedback.

Events -Where

Click the Events tab to see the event options

Clicking Create Event will open an easy-to-use form where you can include details about your event

Events - Frequency

• Between 1 and 4 per month• People will feel overwhelmed (and possibly

annoyed) if you invite them to every event you have - most people receive an e-mail whenever they are invited to an event

• Be selective about which events you publicize

Interacting with Events

• Invite guests who can RSVP

• Guests can post messages, photos, links and videos to the event page

• Guests can also invite others to come (great for spreading the word about your event)

Interacting with Students - Where

• Previous slides have discussed some public ways you can interact with students – Wall messages– Events

• You can also interact privately with students through the Facebook messaging system, which works like e-mail

Interacting with Students - How

• What if a student posts something inappropriate on my wall?

• You have the option to remove anything, including things posted by others, from your wall

Interacting with Students - Frequency

• If a student sends you a message, writes on your wall, comments on your status (or interacts with your profile in almost any way), you will receive an e-mail to the account you designed for Facebook

• This lets you respond with immediacy, without having to check the account throughout the day

The 10-Minute Strategy - Timeline

• Once a day (morning or afternoon) – update your status. Post an article or write a brief but valuable comment. (1-5 minutes)

• As applicable, interact with students through posts, messages, comments, etc. These messages need not be long. (5-10 minutes)

Can we help you?

• Optimal Resume is happy to help our clients with social media strategy.

• Get in touch:– KellyG@OptimalResume.com– Twitter.com/optimalresume– Facebook.com/optimalresume