10 lessons from the design of SlideShare
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Transcript of 10 lessons from the design of SlideShare
Fast, cheap & somewhat in Fast, cheap & somewhat in controlcontrol
10 lessons from the design of 10 lessons from the design of SlideShareSlideShare
Rashmi Sinha
SlideShare & Uzanto
working at a startup…
traditional UX methods or agile design
SlideShareSlideSharelaunched Oct 2006launched Oct 2006
Presentations are hard to Presentations are hard to share share
A social critique of PowerPoint
Large-scale sharing
A social space, not a utility: Office 2.0?
A social critique of PowerPoint
Large-scale sharing
A social space, not a utility: Office 2.0?
1) I am linked to ->
-> to you
--->You are linked to her ->
---> on…
How it works•People connect to each other•Six degrees of separation•“Are you my friend” type of awkwardness
First generation Social NetworksFirst generation Social Networks(Friendster, LinkedIn…)(Friendster, LinkedIn…)
1) I share my pics ->
-> with you --->
-->You share your pics ->
---> with him
How it works•People share objects | watch others•Connections through objects•Social info streams: emergence of popular, interesting items
Second generation social network Second generation social network (networks with objects in between, e.g., Flickr, (networks with objects in between, e.g., Flickr, Yahoo answers)Yahoo answers)
good contentgood content floats to floats to toptop Multiple models of popularity
Users drive navigation
Multiple models of popularity
Users drive navigation
Slides asSlides as MICROCONTENTMICROCONTENT
URL for every slide
Comment on individual slides
URL for every slide
Comment on individual slides
What What people share people share on SlideShareon SlideShare
Venture capitalists share advise
Ministers share sermons
Teachers share lesson plans
Entrepreneurs share business plans
Venture capitalists share advise
Ministers share sermons
Teachers share lesson plans
Entrepreneurs share business plans
10 Lessons from 10 Lessons from SlideShareSlideShare
1. The1. The alpha alpha as theas the first reaction first reaction
2. The2. The beta beta is theis the market probe market probe Research is about hypotheticals, get feedback to real thing
Our methods are individualistic
What is the risk of failure?
Research is about hypotheticals, get feedback to real thing
Our methods are individualistic
What is the risk of failure?
HowHow developed developed should theshould the Beta Beta be?be? Get basic concept across and no more
Leave room for flexibility
Get basic concept across and no more
Leave room for flexibility
2. You don’t need personas2. You don’t need personasWhen you know your users by
name
They want to visit your offices
They email you everyday
When you know your users by name
They want to visit your offices
They email you everyday
Get into aGet into a conversation conversation with with
users users Answer emails personally
Monitor blogs, subscribe to RSS
Customer service as user research
Answer emails personally
Monitor blogs, subscribe to RSS
Customer service as user research
3. Launch 3. Launch first,first, refine refine laterlater
Don’t over-analyze
Look at best practices, take a guess
Put it out there. Respond. Refine.
Don’t over-analyze
Look at best practices, take a guess
Put it out there. Respond. Refine.
4. There is something about 4. There is something about social social websiteswebsites
Design works differently than design for individualDesign works differently than design for individual
MindCanvas as MindCanvas as design for the design for the individualindividual
Usability
Control
Interaction Flow
Engagement
Usability
Control
Interaction Flow
Engagement
SlideShare as SlideShare as design for the crowddesign for the crowd
People interacting
Following each other
Wisdom of crowds
People interacting
Following each other
Wisdom of crowds
5.5. designer-developer designer-developer role is role is
crucialcrucial
Easier communication
Reduced design work
Easier communication
Reduced design work
6. Design deliverables should be 6. Design deliverables should be
approachableapproachable
Created with common desktop apps
Editable by everyone
Created with common desktop apps
Editable by everyone
7. Under invest in 7. Under invest in visual designvisual designLet users feel ownership of space
Unpolished look is fine
Let users feel ownership of space
Unpolished look is fine
8. Pay attention to 8. Pay attention to technical technical simplicitysimplicity
Balance user needs & technical simplicity
Complexity > slower, riskier, harder to
maintain
Balance user needs & technical simplicity
Complexity > slower, riskier, harder to
maintain
9. Single biggest win:9. Single biggest win: make app make app faster faster
1010. . designersdesigners as as
entrepreneursentrepreneursHow to find first 1000 users or first 100 customers
Lifestyle business?
How to find first 1000 users or first 100 customers
Lifestyle business?
Find yourself aFind yourself a developer developer partnerpartner
Focus on execution
You cannot just “hire a developer”
Focus on execution
You cannot just “hire a developer”
Picture of data Picture of data centercenter
Do you need Do you need traditional traditional UX methodsUX methods to design a to design a
SlideShareSlideShare??
YESYES:: When When feedbackfeedback becomes abecomes a torrenttorrent
Feedback form not enough. Too unstructured
Issues need prioritization. Diff user groups
Users have specific expectancies from product
New team members need summary info
Improvements beyond low hanging fruits
Designing completely new features
Feedback form not enough. Too unstructured
Issues need prioritization. Diff user groups
Users have specific expectancies from product
New team members need summary info
Improvements beyond low hanging fruits
Designing completely new features
CapitulateCapitulateCollaborateCollaborateor Initiateor Initiate
Marianne SweenyMarianne Sweeny
sometimes sometimes process & methods process & methods can be a can be a baggagebaggage
when to let it go
engineers have had to
when will it be time for designers?
when to let it go
engineers have had to
when will it be time for designers?
be be experimental. experimental. createcreate
somethingsomething
Mashup RSS feeds (Yahoo Pipes/Popfly)
Build your own social network (Ning)
Play with an API (Google Maps)
Mashup RSS feeds (Yahoo Pipes/Popfly)
Build your own social network (Ning)
Play with an API (Google Maps)
Finally Finally Some summit slideshttp://www.slideshare.net/tag/iasummit07
you can find me at http://www.slideshare.net/rashmi