10 lessons from a digital landscape. The business of apps.
-
Upload
joseph-macleod -
Category
Business
-
view
240 -
download
0
Transcript of 10 lessons from a digital landscape. The business of apps.
![Page 1: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/1.jpg)
10 lessons from a digital landscape.
![Page 2: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/2.jpg)
The People.
1.
![Page 3: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/3.jpg)
MILLS + SINX
![Page 4: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/4.jpg)
The place2.
![Page 5: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/5.jpg)
5
![Page 6: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/6.jpg)
The Encouragement
3.
![Page 7: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/7.jpg)
The Approach
4.
![Page 8: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/8.jpg)
FROM: TRADITIONAL SOFTWARE DEVELOPMENT (FEATURE-DRIVEN)
Fixed Scope
Fixed Time
Cap Cost TO:
LEAN SOFTWARE DEVELOPMENT (OUTCOME-DRIVEN)
Iterate to Ideal Scope
Fixed Time
Fixed Cost
Understand business outcomes to minimise scope while maximising value.
FIXED
Fix the scope, then estimate (and try to fix) time and cost. “We will deliver x number of
screens and features because
we agreed to at the start”
VARIABLE
Fix time, cap cost, Iterate to maximise value - enough to deliver a quality product that hits the desired outcomes. “We will deliver only the features
required to achieve the desired
outcomes”
![Page 9: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/9.jpg)
TRADITIONAL: INCREMENTING Incrementing assumes the DESIRED OUTCOME is a fully
formed solution. And, doing it on time requires dead accurate
estimation.
This is what your brief looks like now. Your feature list essentially fully forms the solution (within the time constraints), so you can then build the product incrementally. The risk with this approach is you tend to be using validation to prove that your original choices were right.
1 2
3 4
![Page 10: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/10.jpg)
LEAN: ITERATING Iterating assumes the DESIRED OUTCOME is a target state, builds a rough version of it, validates it, then builds up quality
until we have a fully validated solution.
This allows you to move from desired outcome to realisation making course corrections as you go. In this approach you are constantly validating whether you are on the right path to hitting the outcomes.
21
3 4
![Page 11: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/11.jpg)
SO ALWAYS BUILD ITERATIVELY Necessity: Build a simple system span of necessary features first – the walking skeleton. We verify the most important assumptions.
Value: Add flexibility and capability to the product.
Refinement: Refine the product with the last touches. Reserve time in the remaining third for unforeseen additions and adaptations.
TimeBu
sine
ss V
alue
Early stories emphasise iteration and learning. We need to be sure we’re building the right product
Necessity
Once we’re confident we have the “shape” of the product right, we begin to pile in value.
Over time the value of stories begin to diminish signalling it’s time for release
Value Refinement
![Page 12: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/12.jpg)
The Team
5.
![Page 13: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/13.jpg)
13
MouthOff
![Page 14: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/14.jpg)
14
![Page 15: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/15.jpg)
Monument Valley
![Page 16: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/16.jpg)
The Details
6.
![Page 17: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/17.jpg)
17
The industry bible for digital design
214 pages of deep knowledge of pixels
120 000 downloads
Pixel Perfect Precision
![Page 18: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/18.jpg)
18
Industry leader for motion in mobile
Behavior built in code for perfect execution
Provides personality to interfaces
Increases orientation for the user
Motion In Mobile
![Page 19: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/19.jpg)
19
Industry leader for motion in mobile
Behaviour built in code for perfect execution
Provides personality to interfaces
Increases orientation for the user
Motion In MobileWorking In Code
![Page 20: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/20.jpg)
The Launch
6.
![Page 21: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/21.jpg)
21
![Page 22: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/22.jpg)
The Feedback
7.
![Page 23: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/23.jpg)
Barclays mobile apps are consistently the Top 3 most popular financial apps in the App Store
“
ustwo is the lead design partner for Barclay’s mobile banking apps including Pingit and Barclays Mobile Banking which together have been downloaded by more than 3.5 million users.
![Page 24: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/24.jpg)
Feedback In App
+
End of task flow
Problem area
Help screen
Prompted feedback
Complaint
Compliment
To app store ratings or
similar
Call centre
In app message
Capturing Feedback
![Page 25: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/25.jpg)
The Updates
8.
![Page 26: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/26.jpg)
9.The Return
![Page 27: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/27.jpg)
ONE TEAM Integrated client and studio product team, across design and development from day 1
1
ITERATION Regular and continuous improvements
DOWNLOADS PER MONTH
APP STORE RATINGS
AVE REVENUE PER MONTH
USER CENTERED DESIGN Weekly user testing prioritised features and
helped trap any issues that could have resulted in negative feedback
POST SEPTEMBER 2013 2014 RELAUNCH
1,100 46,200
£1,000 £1,000,000
![Page 28: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/28.jpg)
![Page 29: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/29.jpg)
10.The Ending
![Page 30: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/30.jpg)
The ending is a user experience too
1.Be prepared 2.
Tell your users its the end
3.Provide a source for help
4.
Provide a route to retrieve user content
5.Tell them where the data goes
6.Use plain English
7.End it on a good note
8.
Don’t be smug
9.Clear up after yourself
10.Thank your community
11.Be part of history
12.What are you doing next
13.
![Page 31: 10 lessons from a digital landscape. The business of apps.](https://reader031.fdocuments.in/reader031/viewer/2022030316/587211151a28ab3f188b4fb5/html5/thumbnails/31.jpg)
End