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This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Alexandra Watkins is the author of the new creativity book, “Hello, My Name is Awesome... How to Create Brand Names That Stick” (featured on 5 Amazon bestseller lists), and the founder of Eat My Words, a wildly creative naming firm featured multiple times in The Wall Street Journal

and Inc. She is also a frequent guest speaker at MBA programs and have been invited to present on multiple occasions to Stanford GSB, Haas

Business School, USF School of Management, and SF State.

Alexandra Watkins@eatmywords

Brand name expert

The name of your brand or your product will either resonate emotionally with people or move them away because they don’t get it.

Help them feel clever not clueless.

Insight #1

Insight #2

Names that connect make you SMILE:

Insight #2

Names that connect make you SMILE:

Suggestive - Evokes something about your brand

Insight #2

Names that connect make you SMILE:

Meaningful - Resonates with your audience, not just you

Insight #2

Names that connect make you SMILE:

Imagery - Visuals are much easier to remember

Insight #2

Names that connect make you SMILE:

Legs - Strive for a theme that’s ever growing

Insight #2

Names that connect make you SMILE:

Emotional - Trigger emotions

Insight #3

Those who see a bigger future will hardly name their company after themselves, for it

evokes little about your business, expertise, or brand personality.

Insight #4

Names that you can’t pronounce or spell will have you SCRATCH your head:

Insight #4

Names that you can’t pronounce or spell will have you SCRATCH your head:

Copycat - Hijacking another company’s original name

Insight #4

Names that you can’t pronounce or spell will have you SCRATCH your head:

Restrictive - Limits your growth potential

Insight #4

Names that you can’t pronounce or spell will have you SCRATCH your head:

Annoying - Forced, random, or grammatically incorrect

Insight #4

Names that you can’t pronounce or spell will have you SCRATCH your head:

Tame - Flat, descriptive and uninspired

Insight #4

Names that you can’t pronounce or spell will have you SCRATCH your head:

Curse of Knowledge - Only insiders get it

Insight #4

Names that you can’t pronounce or spell will have you SCRATCH your head:

Hard to pronounce - Not obvious, unapproachable

Insight #5

Although a short name is in keeping with modern times, keep in mind that meaningful

long name is better than a short meaningless name.

Insight #6

Legitimize your brand by trademarking the name.

Insight #7

Can’t find the domain of your exact name? Try these 3 strategies:

Insight #7

Can’t find the domain of your exact name? Try these 3 strategies:

Add another work or two

Insight #7

Can’t find the domain of your exact name? Try these 3 strategies:

Use a creative phrase

Insight #7

Can’t find the domain of your exact name? Try these 3 strategies:

Get a .net, .biz or .co extension

Insight #8

What if you knew that the best way to brainstorm is by yourself in front of your

computer surfing the internet?

Insight #9

The essential question to ask yourself when reviewing the name is not, ‘do I like it?’

Instead, opt for, ‘is it right?’

Insight #10

“The meaning of life is to find your gift. The purpose of life is to give it away.”

- Pablo Picasso

How does the name of your business reflect your values?

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Presentation created by Chase Jennings

Insights by Moe Abdou