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This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Rohit Bhargava is a trend curator, author of five best selling books (including the Wall Street Journal bestseller “Non-Obvious”) and founder of the Influen-tial Marketing Group. He advises global brands on communications strategy and storytelling. His signature annual “Non-Obvious Trend Report” has been viewed and shared more than half a million times and his thinking has been

featured in global media, including the Wall Street Journal, Fast Company, NPR and the New York Times.

ROHIT BHARGAVA@Rohitbhargava

Founder of the Influential Marketing Group

A great trend is a unique curated observation about the accelerating present. Anticipate it by following these five habits:

Insight #1

A great trend is a unique curated observation about the accelerating present. Anticipate it by following these five habits:

Be Curious - Embrace the process of asking questions

Insight #1

A great trend is a unique curated observation about the accelerating present. Anticipate it by following these five habits:Be Observant - Pay particular attention

to non-ordinary patterns

Insight #1

A great trend is a unique curated observation about the accelerating present. Anticipate it by following these five habits:

Be Fickle - Capture ideas without the need to understand or analyze them

Insight #1

A great trend is a unique curated observation about the accelerating present. Anticipate it by following these five habits:

Be Thoughtful - Schedule time to pause, think and contemplate

Insight #1

A great trend is a unique curated observation about the accelerating present. Anticipate it by following these five habits:Be Elegant - Seek simplicity and the art

of saying things in beautiful ways

Insight #1

Insight #2

The best idea curators avoid thetemptation of sameness; they dare instead to observe and read material that’s not in

sync with their current perspective.

Insight #3

Marketing is the art of influencing someone to believe in something. Today, however, the

best marketers are shifting from a singular message to ways where they can reconnect

the people behind the brand.

Insight #4

Ideas are the currency of your business. Become a better idea

collector by following this method:

Insight #4

Ideas are the currency of your business. Become a better idea

collector by following this method:Gathering stories and ideas

from any interaction you have

Insight #4

Ideas are the currency of your business. Become a better idea

collector by following this method:Aggregating individual ideas & disconnected

thoughts into bigger ideas & insights

Insight #4

Ideas are the currency of your business. Become a better idea

collector by following this method:Elevating related ideas into themes that

describe a broader idea or shift

Insight #4

Ideas are the currency of your business. Become a better idea

collector by following this method:Naming your elevated idea in an

easy and memorable way

Insight #4

Ideas are the currency of your business. Become a better idea

collector by following this method:Proving the evidence to justify why an

ideas describe the accelerating present

Insight #5

Curation will only be valuable if you follow the act of collecting with moments of ‘quiet contemplation’ to make sense of

what you’re seeing and collecting.

Insight #6

“Nobody comes here anymore, it’s too crowded. Avoid the urge to follow the crowd.”

- Yogi Berra

Insight #7

Understanding trends not only empowers you to use them positively, but also to intentionally break them and do the opposite when it’s an

appropriate way to stand out.

Insight #8

Three ways to be more curious today:

Insight #8

Three ways to be more curious today:Consume “Brainful Media” - Short

documentary films, Ted talks;but not reality shows

Insight #8

Three ways to be more curious today:Empathize with Magazines - Read

niche magazines and media

Insight #8

Three ways to be more curious today:Ask bigger questions - Be daring with

what you want to know

Insight #9

The most valuable thing that a modern business has to offer is a

different point of view of the world.

Insight #10

Here’s a peak of Rohit’s 15 Non-Obvious trends for 2015:

Insight #10

Here’s a peak of Rohit’s 15 Non-Obvious trends for 2015:

Everyday Stardom - Find ways to turn your customer into a star

Insight #10

Here’s a peak of Rohit’s 15 Non-Obvious trends for 2015:

Branded Benevolence - Let your brand purpose shine

Insight #10

Here’s a peak of Rohit’s 15 Non-Obvious trends for 2015:

The Reluctant Marketer - Be less promotional and more helpful, genuinely!

Insight #10

Here’s a peak of Rohit’s 15 Non-Obvious trends for 2015:

Engineered Addiction - Intentionally seek to create addictive experiences

Insight #10

Here’s a peak of Rohit’s 15 Non-Obvious trends for 2015:

Microcomsumption - Think of offering bite-sized portions of your offering

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Presentation created by Chase Jennings

Insights by Moe Abdou