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This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Alistair has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to

startups, in that time. In 2001, he co-founded web performance startup Coradiant (acquired by BMC in 2011), and since that time has also launched Rednod, CloudOps,

Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies. Alistair is the chair of O’Reilly’s Strata conference, Techweb’s Cloud Connect, and the International Startup Festival.Lean Analytics is his

fourth book on analytics, technology, and entrepreneurship.

Alistair Croll@acroll

Founder at Solve For Interesting

The purpose of analytics is to iterate to product market fit before you run out of money.

Focus on the one metric that’s likely to have the greatest impact on your business.

Insight #1

Insight #2

If a metric won’t change how you behave as a company, it’s likely the wrong metric.

Remember that it’s not about selling what you can make, it’s about making what you can sell.

Insight #3

An intelligent startup will focus less on its business plan and more on testing the

hypothesis that’s likely to determine its appropriate business model.

Insight #4

Observe a startup gaining traction, and you’ll notice a talented team fulfilling these four roles:

Insight #4

Observe a startup gaining traction, and you’ll notice a talented team fulfilling these four roles:

The Hacker who’s fast at building things

Insight #4

Observe a startup gaining traction, and you’ll notice a talented team fulfilling these four roles:

The Hustler who’s great at selling them

Insight #4

Observe a startup gaining traction, and you’ll notice a talented team fulfilling these four roles:

The Designer who elevates the experience

Insight #4

Observe a startup gaining traction, and you’ll notice a talented team fulfilling these four roles:

The Data analyst who won’t be bashful to tell the rest of you if you’re idiots

Insight #5

It’s important to remember that growth is measured differently at each stage

of your business cycle:

Insight #5

It’s important to remember that growth is measured differently at each stage

of your business cycle:

Before users, the key metric is the number of engaged users (be clear on the definition

of engaged, and keep Paul Graham’s ‘5% weekly increase’ as a benchmark)

Insight #5

It’s important to remember that growth is measured differently at each stage

of your business cycle:

After revenue, it’s the sustainable growth of revenue and profitability.

Insight #6

Next time you consider developing a new product, don’t talk to your existing customers,

for they’re more likely to suggest building more of the same.

Insight #7

Treat your business as an ongoing experiment and you’ll optimize it! Just don’t

confuse your success criteria. During the experiment phase, it’s all about the learning,

but when you’re running the business, your focus shifts to profitability.

Insight #8

The relentless pace of technology requires continual reinvention. In the old

days, organizational success was validated by the scale. Today, the intelligent company is

looking for the slightest transient advantage.

Insight #9

“If you’re competitor-focused, you have to wait until there is a competitor

doing something. Being customer-focused allows you to be more pioneering.”

- Jeff Bezos on focus

Insight #10

It is the bold leader who knows that making decisions on opinion alone is a

flawed strategy. Instead, she integrates a data-driven approach to uncover the truth:

“Technology is separating the leaders from the laggards. You can opt out, or you can become one of the leaders

rather than one of the laggards.” - MIT professor Dr. Andrew McAfee

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Presentation created by Chase Jennings

Insights by Moe Abdou