10 Insights from Drew Curtis, founder of Fark.com

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@33voices intelligent insights to advance your business and life 10 Insights From The Founder of Fark.com

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Listen to the full interview at www.33voices.com/drew-curtis/audio Drew Curtis is the founder and an administrator of Fark.com, an Internet news aggregator. He is also the author of It's Not News, It's Fark: How Mass Media Tries to Pass Off Crap As News as News in May 2007. He is a guest on WOCM's morning show The Rude Awakening Show every Tuesday. Although Fark is a million-dollar business, Curtis takes a yearly salary of $60,000. The rest of the money goes to the site's legal 'war chest' and to pay other expenses. Under Curtis, Fark has purposely shied away from the Web 2.0 mantra of total user control. “I don't care what anyone says, the masses are morons. You can't count on them to pick good stuff. Just check out Network TV to see what the masses want for entertainment. There's certainly a place for that kind of thing but it's not on Fark.” According to Drew, Web 3.0 will be “something called Good Editing.” Speaking at a media conference in Washington, DC hosted by the Poynter Institute, Curtis stated, “The 'wisdom of the crowds' is the most ridiculous statement I've heard in my life. Crowds are dumb. It takes people to move crowds in the right direction, crowds by themselves just stand around and mutter.” In 2006, Curtis was featured on the cover of Business 2.0 magazine as the feature in a story about successful websites. Lexington Weekly named him one of their businessmen under 40 to watch.

Transcript of 10 Insights from Drew Curtis, founder of Fark.com

Page 1: 10 Insights from Drew Curtis, founder of Fark.com

@33voices

intelligent insights to advance your business and life

10 Insights From The Founder of Fark.com

Page 2: 10 Insights from Drew Curtis, founder of Fark.com

The following represents 10 highlights from the interview by @MoeAbdou,

founder & host of 33voices®.

Page 3: 10 Insights from Drew Curtis, founder of Fark.com

Drew curtisAlthough Fark is a million-

dollar business, Curtis takes a yearly salary of $60,000. The rest of the money goes to the site’s legal ‘war chest’ and to

pay other expenses.

@DrewCurtis

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Become your own best customer / user

and you’ll have a front row seat for creating great products.

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Don’t over-think your content strategy.instead concentrate on delivering the right context.

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Be skeptical of headlines that ask a question.

the answer is almost always ‘no.’

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Your marketing strategy should focus,

first and foremost, on growing your organic traffic.

everything else is secondary.

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Your marketing strategy should focus,

first and foremost, on growing your organic traffic.

everything else is secondary.

33voicesDrew Curtis - How Fark.com Rallies Their Content Team

Page 9: 10 Insights from Drew Curtis, founder of Fark.com

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Digital advertising is smart, efficient and measurable.Think more about engagement than action.

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Smart entrepreneurs hire smart people

and get out of their way.be their mentor, not their manager.

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A flat, virtual business is right for the times,but, never go beyond 6 weeks without face time and collaboration.

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Don’t fall in love with your strategy. When you sense a change on the horizon,

first evaluate it,then decide if a pivot is the best course of action.

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Consumers continue to shift towards

tablets and smartphones,but creators still prefer laptops –

plan accordingly.

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1,000 True Fans...it may be the smartest community building strategy you’ll have: http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php

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Really reflect...

Do you know what your best hire looks like?

Really reflect...