10 Innovative Alcohol CampaignsAugust 2013

Maes is the second most popular beer in Belgium. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer. The catch? Well, they told everyone (via TV, Print, Outdoor and Digital) that they were giving all the Maes’ in Belgian that free barrel of beer so they’d be forced to share it!

http://www.youtube.com/watch?v=At2o2WWiku0

Maes Belgian Beer

Heineken bottles are equipped with LED lights and sound/motion activation sensors. Bottles light up in time to beats of the music in nightclubs and on motion when people drink from the bottle. http://www.youtube.com/watch?v=vlnjXlm2sm0

Heineken Ignite

Holland vodka brand MEDEA has created limited edition bottles that are embedded with a scrolling LED ticker. The ticker is programmable to have personal messages. Users can input the letters using the navigation buttons. http://vimeo.com/7817799

Digitized Vodka Bottles

Budweiser Brazil has created a way to ‘upgrade’ the tradition of toasting drinks. With the new Buddy Cup, Budweiser drinkers can add friends to Facebook just by clinking cup.

http://www.youtube.com/watch?v=s0VPWiXeNhE

Budweiser Buddy Cup

Cerveza Salta Beer created a campaign that targeted a rugby loving region in the Northern Salta Province. They established tackle machines and placed them in bars. Rugbeer is a tackle machine with a difference; it’s a vending machine. It challenges rugby fans to tackle it in order to release a cold Salta Beer.

http://www.youtube.com/watch?v=T67EncQPwNk

Salta Rugbeer

Bombay Sapphire have created a special Global Travel Retail pack that lights up whenever someone touches it. A battery is hidden in the bottom of the packaging. When you pick it up off the shelf, a hidden mechanical switch triggers the electric current.

http://www.youtube.com/watch?v=nTppXvsJkbc

Packaging Comes to Light

Antarctica Beer during the 2013 Carnival in Rio, turned typical train turnstiles into beer-can reading machines, which essentially turns any Antarctica Beer into a free train ticket to get you home after a long day/night partying!

http://www.youtube.com/watch?v=LjPUAiqxFVU

The Beer Turnstile

Polar Beer Rival Campaign

Polar Beer launched a campaign in which they split $100,000 between two rival soccer clubs in Brazil. It was put on a micro site where the money was up for grabs. Over the ensuing month, fans could jump on and “steal” coins for their own team, with every click earning their team $1, that could be stolen back at any time. They successfully engaged with both teams in the campaign.

http://tinyurl.com/4eaokf9

This Grolsch multi-screen campaign is an interesting example of extending a TVC into interactive an online video and mobile experience, that in turn drives retail foot traffic.

http://tinyurl.com/o7nc8bj

Grolsch Beer Interactive Multi-Screen Ads

The latest UK ad campaign of drink brand Stella Artois Cidre consists of ads that will only appear when there’s a 2-degree rise in temperature above the national average. The ads turns on and off based on real-time readings from a weather data plug-in.

Stella Artois Cidre