Enabling the Growth of Telepresence and

Enterprise Video

Rose Klimovich

VP – Product Management

and Product Development

May 2010

Agenda

2

Who is Telx? Video Market Challenges with

Telepresence

What can you do?

New York Metro

• 4 Datacenters

• 290 Networks

• 162,054 Square feet

Chicago

• 2 Datacenters

• 31 Networks

• 41,329 Square feet

Southeast

• 3 Datacenters

• 80 Networks

• 177,824 Square feet

Dallas/Phoenix

• 3 Datacenters

• 53 Networks

• 58,945 Square feet

California

• 3 Datacenters

• 27 Networks

• 43,275 Square feet

Who is Telx?

Colocation and Interconnection Leader

Customers: world’s largest

services providers; enterprises;

financial services firms;

Cloud/SaaS providers

SPACE POWER Interconnection

Center

• Cages

• Cabinets• AC/DC

• UPS and Generators

• Physical and Virtual Cross

Connects

•Exchanges for IP, video

and other services

Who is Telx?

Core Products

Video and Telepresence

• Offer the Telx Video Exchange enabling video communities of interest

• Offer end to end system to manage video calls

• Provide a secure place to store bridges and other video equipment

• Managed Services offered by our partners

The Challengers

& New Entrants

Channels, Service

Providers & Systems

Integrators

Substitute

Technologies

Core Technology

Suppliers

Telepresence Industry – Big 5

Changing Video Industry Structure

Source: Frost & Sullivan

Corporate Video is poised for

growth…

Video Telepresence

will replace 2.1

million airline seats

per year by 2012 -

Gartner

Videoconferencing

infrastructure will grow at

a compound annual

growth rate of 14.% to

$866M through 2013 -

Gartner

In 2008, the global visual

collaboration managed services

market was worth $82.7 million;

growing at a CAGR of 162.4% from

2008 to 2015, reaching $938.3

million in total revenues by 2015. –

Frost and Sullivan

Two key business drivers for

videoconferencing adoption: the

need to improve collaboration for an

increasingly virtual workforce, and

the desire to use video to reduce, or

offset, reductions in travel spending

- Nemertes

But it has not taken off yet…

Where we are today

•Is the LAN QoS enabled ?

•Does the LAN have the capacity ?

•Can video pass thru firewall ?

•Are the specialized networking people

to design real time traffic available?

•Right QoS for Video on WAN??

•Enough affordable bandwidth for MCU?

•ISDN available for legacy calls?

• Video infrastructure designers available?

•Networking people available?

Has carrier implemented proper

QoS for Video?

How do you video with community of interest –different carriers, different QoS, security issues?

MLPS

Carrier A

MLPS

Carrier B

MCU

GW

Per Frost and Sullivan, major challenge that the high-end visual

collaboration services providers are facing is the low awareness of the

benefits and the ease-of-use of visual collaboration tools among business

leaders. A common misconception, quite prevalent until recently, was that

those tools and services were difficult to use, required extensive

expertise, and were reserved mostly for the upper executives.

However there are real challenges…

• Network: Bandwidth may not be sufficient or network may not be

architected correctly

• Communities of Interest: Inter-provider video is still difficult and

security is a concern

• Infrastructure Equipment: Infrastructure equipment needs to be set

up correctly, securely stored and widely accessible

• Troubleshooting: Management of devises and calls is difficult

• Video Call Set up: call set up is easier but may still be a challenge

Challenges

Video networks can be ISDN, private networks like

Ethernet or MPLS and/or use the public Internet

• May be corporate networks or be dedicated

If you have problems with Video, the network may be the

problem:

• Know what you have – audit your network capacity

especially to smaller locations – more bandwidth may

be the answer

• Manage and shape traffic

• Use wan optimization devises which can reduce non-

real time traffic loads by 50%

• Optimize your network architecture

Challenge: Network

Challenges: Communities of Interest

Carrier #2

MPLS Network

Carrier #1

MPLS Network

Polycom

Video

Equipment

Tandberg

Video

Equipment

How do you do video conferencing with

other companies?

Challenges: Communities of Interest

Carrier #2

MPLS Network

Carrier #1

MPLS Network

ENTERPRISE VIDEO EXCHANGE

Polycom

Video

Equipment

Tandberg

Video

Equipment

Bridges

Video

Exchange

Use a business to business video

exchange

Business to Business Video Exchange:

Forming Communities of Interest

CISCO YSTEMSS

SD

IPV

VPN NAP

Connectivity +

111 8th

Ave., NYC

VPN

Carrier

Edge

Router

VPN

Carrier

Edge

Router

CISCO YSTEMSS

SD

IPV

VPN NAP

60 Hudson, NYC

Multiple

VPN’s

Multiple

carriers

VPN

Carrier

Edge

Router

VPN

Carrier

EdgeRouter

Customer

MCU’s etc.

IP/Sonet

CISCO YSTEMSS

SD

ISDN

PSTN

ISDN

PSTN

ISDN

PSTN

Toronto

Customer Severs,

MCU’s, Gateways, etc

VPN

Carrier

Edge

Router

VPN

Carrier

Edge

Router

Multiple

VPN’s

Multiple

carriers

Connectivity +

INSIGHT

Monitoring &

Diagnostics

Interexchange FacilitiesMajor Telehotels

Scalable - Platform

- geographically

Unlimited carrier connections

Unlimited network peering - Private/private

- Private/public

- Address resolution

- QoS transliteration

- Security

End to end Monitoring

End to end diagnostics

Security

Huge bandwidth for MCU’s

Multiple

VPN’s

Multiple

carriers

Connectivity +

Video screens are located on the premises with the users

However, infrastructure equipment (bridges, gateways,

gatekeepers) can be anywhere but need to be secure and

accessible

Look at locating infrastructure equipment in a carrier

neutral colocation center:

• Cost effective, flexible space and power

• Back up and redundant cooling and power

• Secure controlled access

• Low latency access to the end users

• Access to different carriers

• 24X7 technical support

Challenge: Infrastructure

Equipment

Challenge: Managing video application

end to end

Video Conferencing is poised for growth.

Manage the challenges

• Network: Architect your network to support video

• Communities of Interest: Connect to a business to business video

exchange to support communities

• Infrastructure Equipment: Secure your equipment in a carrier neutral

colocation facility

• Troubleshooting: Manage the calls end to end

• Call Set up: support either internally or with a managed service provider

Telx can help

• Provide network choice

• Form business to business communities in the Telx Video

Exchange

• Be a secure place to store equipment

• Offer software that enhances troubleshooting and management

Summary

Telx Video ExchangeConnecting Carrier Networks in the

Cloud

Internetwork/Intercarrier Routing/QoS

Transliteration/Address

Resolution/Security

Video Infrastructure

Hosting

Bridging/ISDN

Gateways/Gatekeepers/

Help Desk

Scheduling

Conference

Operations

Concierge

(VNOC)

Services

Provided by Telx partners

CarrierNetworksINSIGHT

Video

Monitoring,

diagnostics

Telx Video Exchange

Video Conferencing Users

•Allows you to expand and

communicate across ‘IP islands’

•Provides s secure place to

store video equipment

•Improve ROI on your video

investment

Carriers and Service Providers

•Grow bandwidth and other

revenue

•Stickier customers

•Fill your networks with a high

bandwidth growing application

16

Thank you

www.telx.com